Question 1

When choosing what paper to use for your letter,you should

Accepted Answer

A)  select a paper that is colorful to convey a cheerful attitude. 
B)  usually use the cheapest paper to signify control of expenses. 
C)  consider your reader and what message you want to convey. 
D)  use the heaviest weight paper available,even if it is expensive. 
E)  choose a paper that can fit into an envelope without needing to be folded. 
A)  select a paper that is colorful to convey a cheerful attitude. 
B)  usually use the cheapest paper to signify control of expenses. 
C)  consider your reader and what message you want to convey. 
D)  use the heaviest weight paper available,even if it is expensive. 
E)  choose a paper that can fit into an envelope without needing to be folded.

Question 2

Informal business reports must be written in letter format and include the standard four elements: To,From,Date,and Subject.

Accepted Answer

A) True 
 B)False

Question 3

Explain the difference between serif and sans serif fonts,and explain how you would use them in a document.

Accepted Answer

Answers should note that serif fonts hav

Question 4

Miranda is working on a financial summary for company investors.In the document,she makes sure that the body of her text is positioned along the left side of the page,that her headings are centered,and that images are all placed along the right margin.Together,these choices are best described as examples of which design principle?

Accepted Answer

A)  contrast 
B)  proximity 
C)  illustration 
D)  repetition 
E)  alignment 
A)  contrast 
B)  proximity 
C)  illustration 
D)  repetition 
E)  alignment

Question 5

Differentiate between external and internal spacing,and explain how they help readers.

Accepted Answer

Answers should note that external spacin

Question 6

Which two colors should you mix to get a tertiary color?

Accepted Answer

A)  yellow and orange 
B)  violet and blue violet 
C)  green and red 
D)  yellow green and blue green 
E)  orange and violet 
A)  yellow and orange 
B)  violet and blue violet 
C)  green and red 
D)  yellow green and blue green 
E)  orange and violet

Question 7

Which of the following statements about page layout for formal reports is true?

Accepted Answer

A)  All margins should be equal. 
B)  The margin that you will be binding should be a half inch larger than the other margins. 
C)  The top and bottom margins should be a half inch larger than the side margins. 
D)  Margins should be no more than a half inch wide. 
E)  The right and left margins should be an inch wide. 
A)  All margins should be equal. 
B)  The margin that you will be binding should be a half inch larger than the other margins. 
C)  The top and bottom margins should be a half inch larger than the side margins. 
D)  Margins should be no more than a half inch wide. 
E)  The right and left margins should be an inch wide.

Question 8

The principle of alignment means that you use conventions of typography,layout,color,and other visual elements to make sure that readers can easily access your most important content.

Accepted Answer

A) True 
 B)False

Question 9

Tertiary colors are created when you mix two secondary colors.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following are complementary colors?

Accepted Answer

A)  red violet and red orange 
B)  blue and violet 
C)  red and green 
D)  yellow and blue 
E)  orange and green 
A)  red violet and red orange 
B)  blue and violet 
C)  red and green 
D)  yellow and blue 
E)  orange and green

Question 11

Felipe needs to write a letter to Salma,a manager at another company.However,he thinks it is important that the letter be addressed to the company rather than Salma directly.In this case,where should he first use Salma's name?

Accepted Answer

A)  in the attention line 
B)  in the inside address 
C)  in the salutation 
D)  in the subject line 
E)  in the complimentary close 
A)  in the attention line 
B)  in the inside address 
C)  in the salutation 
D)  in the subject line 
E)  in the complimentary close

Question 12

Ahmed visits a website where he searches for specific information on that company's sales numbers.He clicks on links to reach relevant pages and skips pages that he knows won't contain the information he needs.What is this an example of?

Accepted Answer

A)  the Gutenberg diagram of reader eye movement 
B)  the Z-pattern of data processing 
C)  the linear nature of online text 
D)  the nonlinear nature of online text 
E)  the F-pattern of reading 
A)  the Gutenberg diagram of reader eye movement 
B)  the Z-pattern of data processing 
C)  the linear nature of online text 
D)  the nonlinear nature of online text 
E)  the F-pattern of reading

Question 13

Which of the following is true of internal spacing?

Accepted Answer

A)  It is the white space on a page used to emphasize elements. 
B)  It refers to both vertical and horizontal spacing of text. 
C)  Vertical internal spacing should always be equal to 1/6 inch. 
D)  It is a set ratio that cannot be altered. 
E)  It is primarily used to help readers identify where they are in a document. 
A)  It is the white space on a page used to emphasize elements. 
B)  It refers to both vertical and horizontal spacing of text. 
C)  Vertical internal spacing should always be equal to 1/6 inch. 
D)  It is a set ratio that cannot be altered. 
E)  It is primarily used to help readers identify where they are in a document.

Question 14

Which of the following statements about the Gutenberg diagram is true?

Accepted Answer

A)  The Gutenberg pattern asserts that the eye is first drawn to the upper right hand corner of a page. 
B)  The Gutenberg diagram assumes that the reader's eyes are pulled across the page in a Z-pattern. 
C)  The Gutenberg diagram assumes that the eye is pulled diagonally from a document's start to its finish. 
D)  The Gutenberg diagram proposes that the most visually critical area of a text is the middle. 
E)  The Gutenberg diagram assumes that a routine message will begin with any actions that must be taken and will end by providing relevant details. 
A)  The Gutenberg pattern asserts that the eye is first drawn to the upper right hand corner of a page. 
B)  The Gutenberg diagram assumes that the reader's eyes are pulled across the page in a Z-pattern. 
C)  The Gutenberg diagram assumes that the eye is pulled diagonally from a document's start to its finish. 
D)  The Gutenberg diagram proposes that the most visually critical area of a text is the middle. 
E)  The Gutenberg diagram assumes that a routine message will begin with any actions that must be taken and will end by providing relevant details.

Question 15

Marcel's boss has asked him to put together a formal report on how their company can adopt more energy efficient practices in a cost-effective manner.Marcel conducts extensive research and uses information from many sources while writing the report.What should Marcel include to acknowledge his sources?

Accepted Answer

A)  a table of illustrations 
B)  a table of contents 
C)  a bibliography 
D)  an acknowledgements section 
E)  a memo of transmittal 
A)  a table of illustrations 
B)  a table of contents 
C)  a bibliography 
D)  an acknowledgements section 
E)  a memo of transmittal

Question 16

When designing a brochure,you should

Accepted Answer

A)  stick to text as images can be distracting. 
B)  place any images before including your text. 
C)  include as many images as possible to keep it interesting. 
D)  apply the Z-pattern or Gutenberg diagram only to the unfolded brochure. 
E)  pay attention to how readers will see content when the brochure is folded and when it is open. 
A)  stick to text as images can be distracting. 
B)  place any images before including your text. 
C)  include as many images as possible to keep it interesting. 
D)  apply the Z-pattern or Gutenberg diagram only to the unfolded brochure. 
E)  pay attention to how readers will see content when the brochure is folded and when it is open.

Question 17

It is a good idea for your to use at least three fonts in a brochure to keep it consistent with the professional image of your company.

Accepted Answer

A) True 
 B)False

Question 18

Luciana is assembling a formal report that she wrote for her company's executive board.The report covers a lot of complex financial information,so she included several tables to make it easier for the executives to locate specific numbers and see how they relate to one another.Which of the following would Luciana include to help the executives find specific tables?

Accepted Answer

A)  a bibliography 
B)  a table of illustrations 
C)  letters of transmittal 
D)  an acknowledgements section 
E)  a table of contents 
A)  a bibliography 
B)  a table of illustrations 
C)  letters of transmittal 
D)  an acknowledgements section 
E)  a table of contents

Question 19

Which of the following statements about indentation in formal reports is correct?

Accepted Answer

A)  Indents should be different sizes depending on whether or not the paragraph follows an illustration. 
B)  The first line of each single-spaced paragraph should be indented. 
C)  Indents should be no more than 1/2 inch. 
D)  There is no standard distance of indentation. 
E)  Double-spaced paragraphs do not need to be indented. 
A)  Indents should be different sizes depending on whether or not the paragraph follows an illustration. 
B)  The first line of each single-spaced paragraph should be indented. 
C)  Indents should be no more than 1/2 inch. 
D)  There is no standard distance of indentation. 
E)  Double-spaced paragraphs do not need to be indented.

Question 20

Bertina does not like the way one of her document headings looks when the font is increased,so she adjusts the space between the letters.Bertina is engaging in

Accepted Answer

A)  external spacing. 
B)  contrast. 
C)  leading. 
D)  kerning. 
E)  proximity. 
A)  external spacing. 
B)  contrast. 
C)  leading. 
D)  kerning. 
E)  proximity.

When choosing what paper to use for your letter,you should

Informal business reports must be written in letter format and include the standard four elements: To,From,Date,and Subject.

Explain the difference between serif and sans serif fonts,and explain how you would use them in a document.

Differentiate between external and internal spacing,and explain how they help readers.

Which two colors should you mix to get a tertiary color?

Which of the following statements about page layout for formal reports is true?

The principle of alignment means that you use conventions of typography,layout,color,and other visual elements to make sure that readers can easily access your most important content.

Tertiary colors are created when you mix two secondary colors.

Which of the following are complementary colors?

Felipe needs to write a letter to Salma,a manager at another company.However,he thinks it is important that the letter be addressed to the company rather than Salma directly.In this case,where should he first use Salma's name?

Ahmed visits a website where he searches for specific information on that company's sales numbers.He clicks on links to reach relevant pages and skips pages that he knows won't contain the information he needs.What is this an example of?

Which of the following is true of internal spacing?

Which of the following statements about the Gutenberg diagram is true?

When designing a brochure,you should

It is a good idea for your to use at least three fonts in a brochure to keep it consistent with the professional image of your company.

Which of the following statements about indentation in formal reports is correct?

Bertina does not like the way one of her document headings looks when the font is increased,so she adjusts the space between the letters.Bertina is engaging in

Communicating in the Workplace

Writing Effectively for Your Audience, Purpose, and Medium

Communicating With Visuals

Crafting Effective Sentences and Paragraphs

Building Positive Relationships Through Communication

Communicating Across Cultures

Writing Good-News and Neutral Messages

Writing Bad-News Messages

Writing Persuasive Messages and Proposals

Researching Writing Reports

Creating the Right Type of Report

Delivering Business Presentations and Speeches

Putting Interpersonal Communication Skills to Work in Conversations and Meetings

Communicating in the Job Search

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Exam 3: Designing Documents With Visual Appeal

When choosing what paper to use for your letter,you should

Informal business reports must be written in letter format and include the standard four elements: To,From,Date,and Subject.

Explain the difference between serif and sans serif fonts,and explain how you would use them in a document.

Differentiate between external and internal spacing,and explain how they help readers.

Which two colors should you mix to get a tertiary color?

Which of the following statements about page layout for formal reports is true?

The principle of alignment means that you use conventions of typography,layout,color,and other visual elements to make sure that readers can easily access your most important content.

Tertiary colors are created when you mix two secondary colors.

Which of the following are complementary colors?

Felipe needs to write a letter to Salma,a manager at another company.However,he thinks it is important that the letter be addressed to the company rather than Salma directly.In this case,where should he first use Salma's name?

Ahmed visits a website where he searches for specific information on that company's sales numbers.He clicks on links to reach relevant pages and skips pages that he knows won't contain the information he needs.What is this an example of?

Which of the following is true of internal spacing?

Which of the following statements about the Gutenberg diagram is true?

When designing a brochure,you should

It is a good idea for your to use at least three fonts in a brochure to keep it consistent with the professional image of your company.

Which of the following statements about indentation in formal reports is correct?

Bertina does not like the way one of her document headings looks when the font is increased,so she adjusts the space between the letters.Bertina is engaging in

Communicating in the Workplace

Writing Effectively for Your Audience, Purpose, and Medium

Communicating With Visuals

Crafting Effective Sentences and Paragraphs

Building Positive Relationships Through Communication

Communicating Across Cultures

Writing Good-News and Neutral Messages

Writing Bad-News Messages

Writing Persuasive Messages and Proposals

Researching Writing Reports

Creating the Right Type of Report

Delivering Business Presentations and Speeches

Putting Interpersonal Communication Skills to Work in Conversations and Meetings

Communicating in the Job Search

Filters