Question 1

Which of the following applies to all persuasive messages?

Accepted Answer

A)  They are all received negatively. 
B)  They are all biased. 
C)  They are all ethically dubious. 
D)  They are all permission based. 
E)  They are all received positively. 
A)  They are all received negatively. 
B)  They are all biased. 
C)  They are all ethically dubious. 
D)  They are all permission based. 
E)  They are all received positively.

Question 2

Which of the following is an example of an external proposal?

Accepted Answer

A)  an email from an employee to the CEO proposing the creation of an employee volunteer program 
B)  a presentation by a graphic designer in which she proposes to design a new website for a company 
C)  an email from an employee to his manager stressing the need for additional team members for a project 
D)  an email from a manager to an executive proposing a pay raise for an employee 
E)  a memo from an employee to her manager requesting permission to attend a conference 
A)  an email from an employee to the CEO proposing the creation of an employee volunteer program 
B)  a presentation by a graphic designer in which she proposes to design a new website for a company 
C)  an email from an employee to his manager stressing the need for additional team members for a project 
D)  an email from a manager to an executive proposing a pay raise for an employee 
E)  a memo from an employee to her manager requesting permission to attend a conference

Question 3

One of the most widely disseminated forms of business communication is the sales message.

Accepted Answer

A) True 
 B)False

Question 4

The primary means by which organizations solicit proposals is the RFP.RFP stands for

Accepted Answer

A)  requested financial proposition. 
B)  regulations for proposals. 
C)  request for proposals. 
D)  request for price. 
E)  rules for proposals. 
A)  requested financial proposition. 
B)  regulations for proposals. 
C)  request for proposals. 
D)  request for price. 
E)  rules for proposals.

Question 5

The heart of a proposal is the discussion of the problem that the proposed product or service is intended to solve.

Accepted Answer

A) True 
 B)False

Question 6

Information such as a person's social,political,and personal preferences is called _____ information.

Accepted Answer

A)  physiographic 
B)  geographic 
C)  angiographic 
D)  demographic 
E)  psychographic 
A)  physiographic 
B)  geographic 
C)  angiographic 
D)  demographic 
E)  psychographic

Question 7

Which of the following is true about emotional appeals?

Accepted Answer

A)  Emotional appeals are best suited for selling useful products. 
B)  Emotional appeals should be avoided when selling to male readers. 
C)  Emotional appeals typically engage our senses. 
D)  Emotional appeals should be avoided when advertising products that do not perform any discernible practical function. 
E)  Emotional appeals are mainly based on logic. 
A)  Emotional appeals are best suited for selling useful products. 
B)  Emotional appeals should be avoided when selling to male readers. 
C)  Emotional appeals typically engage our senses. 
D)  Emotional appeals should be avoided when advertising products that do not perform any discernible practical function. 
E)  Emotional appeals are mainly based on logic.

Question 8

Permission-based email allows marketers to tailor their message to customers and prevents spam.

Accepted Answer

A) True 
 B)False

Question 9

A solicited proposal is written in response to an explicit invitation offered by a company,foundation,or government agency that has certain needs to meet.

Accepted Answer

A) True 
 B)False

Question 10

Requests that are likely to encounter resistance require a slow,deliberate approach.

Accepted Answer

A) True 
 B)False

Question 11

Define integrated marketed communications and explain how you might use this technique in an email.

Accepted Answer

Integrated marketing communica

Question 12

Of the following,the most appropriate attention-gaining opening for a sales message is

Accepted Answer

A)  a brief description of the company's history. 
B)  a statement that introduces a need that the product will satisfy. 
C)  a description of the company's products or services. 
D)  a statement that brings credit to the company. 
E)  any kind of surprising statement. 
A)  a brief description of the company's history. 
B)  a statement that introduces a need that the product will satisfy. 
C)  a description of the company's products or services. 
D)  a statement that brings credit to the company. 
E)  any kind of surprising statement.

Question 13

Explain the main types of appeals used in sales messages.Give an example for each type of appeal.

Accepted Answer

The main types of appeals are the follow

Question 14

Messages for goods and services that help readers save money will most likely

Accepted Answer

A)  have an emotional appeal. 
B)  have a logical appeal. 
C)  have a sensory appeal. 
D)  avoid using logos to attract consumers. 
E)  avoid using evidence to convince customers. 
A)  have an emotional appeal. 
B)  have a logical appeal. 
C)  have a sensory appeal. 
D)  avoid using logos to attract consumers. 
E)  avoid using evidence to convince customers.

Question 15

How can you get readers to open your sales letter? Your email sales message?

Accepted Answer

Since sales messages must gain a reader'

Question 16

Differentiate tangible rewards from intangible rewards.

Accepted Answer

Tangible rewards are those that can be m

Question 17

Which of the following statements about product benefits is true?

Accepted Answer

A)  They are automatically given to readers when they comply with your request. 
B)  They are the same thing as product features. 
C)  They are intangible and can only be acquired over time. 
D)  They are short-lived as compared to added-on benefits. 
E)  They should not be relied on heavily because they can cheapen a product. 
A)  They are automatically given to readers when they comply with your request. 
B)  They are the same thing as product features. 
C)  They are intangible and can only be acquired over time. 
D)  They are short-lived as compared to added-on benefits. 
E)  They should not be relied on heavily because they can cheapen a product.

Question 18

Which of the following is true about proposals?

Accepted Answer

A)  They should describe the product or service and let the readers decide how it will benefit them. 
B)  Proposals can be in the form of oral presentations. 
C)  A solicited proposal is one that you submit without an official invitation to do so. 
D)  They have the same basic goal as reports to inform or solve problems. 
E)  They are not similar to sales messages. 
A)  They should describe the product or service and let the readers decide how it will benefit them. 
B)  Proposals can be in the form of oral presentations. 
C)  A solicited proposal is one that you submit without an official invitation to do so. 
D)  They have the same basic goal as reports to inform or solve problems. 
E)  They are not similar to sales messages.

Which of the following applies to all persuasive messages?

Which of the following is an example of an external proposal?

One of the most widely disseminated forms of business communication is the sales message.

The primary means by which organizations solicit proposals is the RFP.RFP stands for

The heart of a proposal is the discussion of the problem that the proposed product or service is intended to solve.

Information such as a person's social,political,and personal preferences is called _____ information.

Which of the following is true about emotional appeals?

Permission-based email allows marketers to tailor their message to customers and prevents spam.

A solicited proposal is written in response to an explicit invitation offered by a company,foundation,or government agency that has certain needs to meet.

Requests that are likely to encounter resistance require a slow,deliberate approach.

Define integrated marketed communications and explain how you might use this technique in an email.

Of the following,the most appropriate attention-gaining opening for a sales message is

Explain the main types of appeals used in sales messages.Give an example for each type of appeal.

Messages for goods and services that help readers save money will most likely

How can you get readers to open your sales letter? Your email sales message?

Differentiate tangible rewards from intangible rewards.

Which of the following statements about product benefits is true?

Which of the following is true about proposals?

Communicating in the Workplace

Writing Effectively for Your Audience, Purpose, and Medium

Designing Documents With Visual Appeal

Communicating With Visuals

Crafting Effective Sentences and Paragraphs

Building Positive Relationships Through Communication

Communicating Across Cultures

Writing Good-News and Neutral Messages

Writing Bad-News Messages

Researching Writing Reports

Creating the Right Type of Report

Delivering Business Presentations and Speeches

Putting Interpersonal Communication Skills to Work in Conversations and Meetings

Communicating in the Job Search

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Exam 10: Writing Persuasive Messages and Proposals

Which of the following applies to all persuasive messages?

Which of the following is an example of an external proposal?

One of the most widely disseminated forms of business communication is the sales message.

The primary means by which organizations solicit proposals is the RFP.RFP stands for

The heart of a proposal is the discussion of the problem that the proposed product or service is intended to solve.

Information such as a person's social,political,and personal preferences is called _____ information.

Which of the following is true about emotional appeals?

Permission-based email allows marketers to tailor their message to customers and prevents spam.

A solicited proposal is written in response to an explicit invitation offered by a company,foundation,or government agency that has certain needs to meet.

Requests that are likely to encounter resistance require a slow,deliberate approach.

Define integrated marketed communications and explain how you might use this technique in an email.

Of the following,the most appropriate attention-gaining opening for a sales message is

Explain the main types of appeals used in sales messages.Give an example for each type of appeal.

Messages for goods and services that help readers save money will most likely

How can you get readers to open your sales letter? Your email sales message?

Differentiate tangible rewards from intangible rewards.

Which of the following statements about product benefits is true?

Which of the following is true about proposals?

Communicating in the Workplace

Writing Effectively for Your Audience, Purpose, and Medium

Designing Documents With Visual Appeal

Communicating With Visuals

Crafting Effective Sentences and Paragraphs

Building Positive Relationships Through Communication

Communicating Across Cultures

Writing Good-News and Neutral Messages

Writing Bad-News Messages

Researching Writing Reports

Creating the Right Type of Report

Delivering Business Presentations and Speeches

Putting Interpersonal Communication Skills to Work in Conversations and Meetings

Communicating in the Job Search

Filters