Exam 5: Consumer Markets and Consumer Buyer Behaviour

The relationship between the consumer's expectations and the product's ________ determines whether the buyer is satisfied or dissatisfied with a purchase.

________ are minor stimuli that influence where,when and how a person responds.

Buyer and seller are less dependent upon each other in the business buying process than in the consumer buying process.

Information search is the ________ step in the buyer decision process.

Mike thought he had received the best deal on his new car.Shortly after the purchase,he started to notice certain disadvantages of his new car as he learned more about other cars available.He is experiencing ________.

Each social class contains groups of people with shared value systems based on common life experiences and situations.

The ________ is someone whose views or advice carry some weight in making the final buying decision.

A woman looked at her September issue of Women's Health magazine and did not see anything of interest.However,after her mother was diagnosed with bipolar disorder,she found the issue extremely interesting because it offered advice on how to help people who are suffering from this problem.The September issue of the magazine became quite interesting to her due to ________.

Business markets are huge in size compared to consumer markets.

What is the MOST pressing in Maslow's Hierarchy of Needs?

People who have experienced considerable financial hardship often exhibit ________ consumption patterns.

All of the following make up a person's lifestyle EXCEPT ________.

Brand personality is a mix of human traits attributed to a brand.Which of the following is NOT one of the five brand personality traits discussed in your text?

The consumer market is made up of which of the following?

Following extensive information search,Danny was ready to purchase the latest model Nokia cell-phone when his friend emailed a negative newspaper review.After reading the review,Danny switched to his second brand preference for the actual purchase.The negative review is an example of an unexpected situational factor.

The marketer wants to understand how the stimuli are changed into responses inside the buyer's ________,which has two parts: the buyer's characteristics that influence how he or she perceives and reacts to the stimuli and the buyer's decision process itself.

Of the five adopter groups,the cohort that tends to be sceptical and adopts an innovation only after the majority of people have tried it is known as ________.

Companies who use brand ambassadors are participating in ________.

________ describes changes in an individual's behaviour arising from experience.

Generally,the consumer's purchase decision will be to buy the most preferred brand,but two factors can come between the purchase intention and the purchase decision.Which of the following is one of these factors?