Question 1

Marketers must be careful when tapping into online networks as results are ________.

Accepted Answer

A) measurable 
B) contradictory 
C) difficult to measure and control 
D) often negative 
E) often surprising 
A) measurable 
B) contradictory 
C) difficult to measure and control 
D) often negative 
E) often surprising

Question 2

Almost all major purchases result in ________,or discomfort caused by post-purchase conflict.

Accepted Answer

A) need recognition 
B) cognitive dissonance 
C) purchase decisions 
D) legitimisation 
E) dissatisfaction 
A) need recognition 
B) cognitive dissonance 
C) purchase decisions 
D) legitimisation 
E) dissatisfaction

Question 3

________ reflects a longing for material possessions rather than spiritual fulfilment.

Accepted Answer

The answer of ________ reflects a longing for material possessions...

Question 4

A customer's lifestyle can be measured using the AIO dimensions.What does AIO stand for?

Accepted Answer

A) Activities,Interests,Opinions 
B) Achievement,Involvement,Organisations 
C) Actions,Investment,Orientation 
D) Acknowledgement,Interests,Observations 
E) Adoptions,Interests,Occupations 
A) Activities,Interests,Opinions 
B) Achievement,Involvement,Organisations 
C) Actions,Investment,Orientation 
D) Acknowledgement,Interests,Observations 
E) Adoptions,Interests,Occupations

Question 5

Groups that have a direct influence on a person's behaviour and to which a person belongs are called ________.

Accepted Answer

A) membership groups 
B) aspirational groups 
C) adopter categories 
D) reference groups 
E) social class groups 
A) membership groups 
B) aspirational groups 
C) adopter categories 
D) reference groups 
E) social class groups

Question 6

Researchers found that a number of well-known brands tended to be strongly associated with one particular trait,such as IKEA with 'functionality'.Which of the following terms would a marketer use to describe a specific mix of human traits that may be attributed to a particular brand?

Accepted Answer

A) brand perception 
B) product image 
C) brand personality 
D) new product 
E) brand equity 
A) brand perception 
B) product image 
C) brand personality 
D) new product 
E) brand equity

Question 7

A business marketer normally deals with far fewer buyers than the consumer marketer does.

Accepted Answer

A) True 
 B)False

Question 8

Compared with consumer markets,business markets are ________.

Accepted Answer

A) approximately the same 
B) smaller 
C) huge 
D) somewhat larger 
E) less complex 
A) approximately the same 
B) smaller 
C) huge 
D) somewhat larger 
E) less complex

Question 9

The greater the perceived relative advantage of a new product,the sooner it will be ________.

Accepted Answer

The answer of The greater the perceived relative advantage of...

Question 10

A belief is the specific mix of human traits that may be attributed to a particular brand.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is NOT part of Maslow's Hierarchy of Needs?

Accepted Answer

A) physiological needs 
B) safety needs 
C) stimulus needs 
D) self-actualisation needs 
E) social needs 
A) physiological needs 
B) safety needs 
C) stimulus needs 
D) self-actualisation needs 
E) social needs

Question 12

The term ________ refers to qualitative research designed to probe consumers' hidden,subconscious motivations.

Accepted Answer

A) perception analysis 
B) neuromarketing research 
C) motivation research 
D) need recognition investigation 
E) depth research technique 
A) perception analysis 
B) neuromarketing research 
C) motivation research 
D) need recognition investigation 
E) depth research technique

Question 13

Having read an article about Honda's new super-efficient,low-polluting cars that are propelled by hybrid combinations of battery-powered electric motors and small gasoline engines,a buyer now wants to learn even more about the new car.In terms of the adoption process,The potential buyer has moved from ________.

Accepted Answer

A) evaluation to trial 
B) awareness to interest 
C) awareness to evaluation 
D) interest to evaluation 
E) interest to trial 
A) evaluation to trial 
B) awareness to interest 
C) awareness to evaluation 
D) interest to evaluation 
E) interest to trial

Question 14

In the model of buyer behaviour,which of the following is NOT a major type of force or event in the buyer's environment?

Accepted Answer

A) economic 
B) technological 
C) political 
D) channels 
E) cultural 
A) economic 
B) technological 
C) political 
D) channels 
E) cultural

Question 15

Younger consumers are better off financially than mature consumers.They are the ideal market for travel,restaurants,high-tech home entertainment products and leisure goods and services.

Accepted Answer

A) True 
 B)False

Question 16

A young adult loves to know about and purchase the most up-to-date technological gadgets.Among his friends,he is almost always the first to own the newest electronic product.Often the products that he buys become adopted by large groups of consumers,but occasionally he will purchase a product that is adopted by only a small portion of the population.To which of the following adopter groups does he belong?

Accepted Answer

A) innovator 
B) early adopter 
C) early majority 
D) late majority 
E) laggards 
A) innovator 
B) early adopter 
C) early majority 
D) late majority 
E) laggards

Question 17

Marketers are often looking for ________ shifts in order to discover new products that might be wanted.

Accepted Answer

The answer of Marketers are often looking for ________ shifts...

Question 18

Marketers describe the way the consumer processes information to arrive at brand choices as ________.

Accepted Answer

A) alternative evaluation 
B) information search 
C) purchase decision 
D) situational factors 
E) post-purchase dissonance 
A) alternative evaluation 
B) information search 
C) purchase decision 
D) situational factors 
E) post-purchase dissonance

Question 19

Groups that serve as direct (face-to-face)or indirect points of comparison or reference in forming a person's attitudes or behaviour are called ________.

Accepted Answer

A) membership groups 
B) aspirational groups 
C) adopter categories 
D) reference groups 
E) social class groups 
A) membership groups 
B) aspirational groups 
C) adopter categories 
D) reference groups 
E) social class groups

Question 20

Which business buying situation is the marketer's greatest opportunity and challenge?

Accepted Answer

A) modified rebuy 
B) straight rebuy 
C) new task 
D) multiple rebuys 
E) system rebuy 
A) modified rebuy 
B) straight rebuy 
C) new task 
D) multiple rebuys 
E) system rebuy

Marketers must be careful when tapping into online networks as results are ________.

Almost all major purchases result in ________,or discomfort caused by post-purchase conflict.

________ reflects a longing for material possessions rather than spiritual fulfilment.

A customer's lifestyle can be measured using the AIO dimensions.What does AIO stand for?

Groups that have a direct influence on a person's behaviour and to which a person belongs are called ________.

Researchers found that a number of well-known brands tended to be strongly associated with one particular trait,such as IKEA with 'functionality'.Which of the following terms would a marketer use to describe a specific mix of human traits that may be attributed to a particular brand?

A business marketer normally deals with far fewer buyers than the consumer marketer does.

Compared with consumer markets,business markets are ________.

The greater the perceived relative advantage of a new product,the sooner it will be ________.

A belief is the specific mix of human traits that may be attributed to a particular brand.

Which of the following is NOT part of Maslow's Hierarchy of Needs?

The term ________ refers to qualitative research designed to probe consumers' hidden,subconscious motivations.

In the model of buyer behaviour,which of the following is NOT a major type of force or event in the buyer's environment?

Younger consumers are better off financially than mature consumers.They are the ideal market for travel,restaurants,high-tech home entertainment products and leisure goods and services.

Marketers are often looking for ________ shifts in order to discover new products that might be wanted.

Marketers describe the way the consumer processes information to arrive at brand choices as ________.

Groups that serve as direct (face-to-face)or indirect points of comparison or reference in forming a person's attitudes or behaviour are called ________.

Which business buying situation is the marketer's greatest opportunity and challenge?

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analysing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Business Markets and Business Buyer Behaviour

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services and Brands: Building Customer Value

Developing New Products and Managing the Product

Pricing Strategies: Understanding and Capturing Customer Value

Additional Pricing Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Filters

Exam 5: Consumer Markets and Consumer Buyer Behaviour

Marketers must be careful when tapping into online networks as results are ________.

Almost all major purchases result in ________,or discomfort caused by post-purchase conflict.

________ reflects a longing for material possessions rather than spiritual fulfilment.

A customer's lifestyle can be measured using the AIO dimensions.What does AIO stand for?

Groups that have a direct influence on a person's behaviour and to which a person belongs are called ________.

Researchers found that a number of well-known brands tended to be strongly associated with one particular trait,such as IKEA with 'functionality'.Which of the following terms would a marketer use to describe a specific mix of human traits that may be attributed to a particular brand?

A business marketer normally deals with far fewer buyers than the consumer marketer does.

Compared with consumer markets,business markets are ________.

The greater the perceived relative advantage of a new product,the sooner it will be ________.

A belief is the specific mix of human traits that may be attributed to a particular brand.

Which of the following is NOT part of Maslow's Hierarchy of Needs?

The term ________ refers to qualitative research designed to probe consumers' hidden,subconscious motivations.

In the model of buyer behaviour,which of the following is NOT a major type of force or event in the buyer's environment?

Younger consumers are better off financially than mature consumers.They are the ideal market for travel,restaurants,high-tech home entertainment products and leisure goods and services.

Marketers are often looking for ________ shifts in order to discover new products that might be wanted.

Marketers describe the way the consumer processes information to arrive at brand choices as ________.

Groups that serve as direct (face-to-face)or indirect points of comparison or reference in forming a person's attitudes or behaviour are called ________.

Which business buying situation is the marketer's greatest opportunity and challenge?

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analysing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Business Markets and Business Buyer Behaviour

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services and Brands: Building Customer Value

Developing New Products and Managing the Product

Pricing Strategies: Understanding and Capturing Customer Value

Additional Pricing Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Filters