Exam 5: Consumer Markets and Consumer Buyer Behaviour

An individual's consumer behaviour is influenced by ________,personal,cultural and social influences.

Alternative evaluation is the process by which people select,organise and interpret information to form a meaningful picture of the world.

The information sources that are most effective at influencing a consumer's purchase decision are ________.These sources legitimise or evaluate products for the buyer.

According to Freud's theories,people are ________ many of the psychological forces shaping their behaviour.

________ are society's relatively permanent and ordered divisions whose members share similar values,interests and behaviours.

Family is one of the ________ factors that influence consumer behaviour.

A(n)________ is a descriptive thought that a person has about something.

In the process of buying a new car,a man is highly involved in the purchase and perceives significant differences among his three favourite models.His next step is most likely to be ________.

Consumers do not use a simple and single alternative evaluation process in all buying situations.

The segment that controls a larger proportion of income,wealth and consumption than any current or previous generation is the ________.

When considering the roles played by individuals in the consumer buying process,a(n)________ is a person whose views or advice carry some weight in making the final buying decision.

Social classes are relatively ________ and ordered divisions in a society whose members share similar values,interests and behaviours.

The first step of the business buying process is ________.

Of the five adopter groups,the cohort that is tradition-bound and is the last to adopt an innovation is ________.

Five factors that are believed to be especially important at influencing an innovation's rate of adoption are: relative advantage,compatibility,complexity,divisibility and ________.

In Australia and New Zealand,________ have traditionally been the main purchasing agent for the family in the areas of food,household products and clothing.

________ refers to the unique psychological characteristics that distinguish a person or group.It is usually described in traits such as self-confidence,dominance,sociability,autonomy,defensiveness,adaptability and aggressiveness.

________ is never simple,yet understanding it is the essential task of marketing management.

People cannot focus on all of the stimuli that surround them each day.A person's tendency to screen out most of the information to which he or she is exposed is called ________.

Almost all major purchases result in cognitive dissonance,or discomfort caused by post-purchase conflict.