Question 1

After purchasing the product,the consumer will be satisfied or dissatisfied and will engage in post-purchase behaviour.

Accepted Answer

A) True 
 B)False

Question 2

A young woman wants to buy a new coat.During the ________ stage of her purchase process,she asked her friends to recommend a store and\or a style of coat.She searched the newspaper for coat sales and she visited nearby stores to see what is available in her price range.

Accepted Answer

A) product evaluation 
B) alternative evaluation 
C) need recognition 
D) information search 
E) purchase decision 
A) product evaluation 
B) alternative evaluation 
C) need recognition 
D) information search 
E) purchase decision

Question 3

Consumers themselves do not always understand exactly what influences their purchasing.

Accepted Answer

A) True 
 B)False

Question 4

Although there is little evidence for its existence,some consumers still fear that they are being manipulated by ________.

Accepted Answer

A) subliminal messages 
B) subconscious messages 
C) selective communication 
D) invisible messages 
E) liminal images 
A) subliminal messages 
B) subconscious messages 
C) selective communication 
D) invisible messages 
E) liminal images

Question 5

________ is the process by which people select,organise and interpret information to form a meaningful picture of the world.

Accepted Answer

A) Personality 
B) Perception 
C) Selective grouping 
D) Learning 
E) Self-actualisation 
A) Personality 
B) Perception 
C) Selective grouping 
D) Learning 
E) Self-actualisation

Question 6

A buyer's decisions are influenced by ________ such as the buyer's age and life-cycle stage,occupation,economic situation,lifestyle,personality and self-concept.

Accepted Answer

A) personal characteristics 
B) reference groups 
C) perceptions 
D) attitudes 
E) psychographics 
A) personal characteristics 
B) reference groups 
C) perceptions 
D) attitudes 
E) psychographics

Question 7

A girl is constantly begging her mother to buy her a pair of in-line skates because the most popular kids at her school all have them.For her,the most popular kids in her school are a ________.

Accepted Answer

A) subculture 
B) reference group 
C) social class 
D) demographic group 
E) culture 
A) subculture 
B) reference group 
C) social class 
D) demographic group 
E) culture

Question 8

The customer can obtain information from ________ sources.

Accepted Answer

A) commercial 
B) public 
C) experiential 
D) personal 
E) All of the above. 
A) commercial 
B) public 
C) experiential 
D) personal 
E) All of the above.

Question 9

The person who ultimately makes a buying decision or any part of it - whether to buy,what to buy,how to buy or where to buy - is the ________.

Accepted Answer

A) initiator 
B) influencer 
C) consumer\user 
D) decider 
E) buyer 
A) initiator 
B) influencer 
C) consumer\user 
D) decider 
E) buyer

Question 10

Cultural groups are groups with shared value systems based on common life experiences and situations.

Accepted Answer

A) True 
 B)False

Question 11

A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction of the need.

Accepted Answer

A) stimulus 
B) motive 
C) culture 
D) perception 
E) tradition 
A) stimulus 
B) motive 
C) culture 
D) perception 
E) tradition

Question 12

People forget much that they learn.They tend to retain information that supports their attitudes and beliefs.This is called ________.

Accepted Answer

A) selective retention 
B) selective distortion 
C) selective attitude 
D) selective attention 
E) perceptual vigilance 
A) selective retention 
B) selective distortion 
C) selective attitude 
D) selective attention 
E) perceptual vigilance

Question 13

________ are people within a reference group who,because of special skills,knowledge,personality or other characteristics,exert influence on others.

Accepted Answer

A) Opinion leaders 
B) Reference individuals 
C) Social networkers 
D) Stealth marketers 
E) Buzz marketers 
A) Opinion leaders 
B) Reference individuals 
C) Social networkers 
D) Stealth marketers 
E) Buzz marketers

Question 14

________ early life experiences are also linked to compulsive consumption-often of unhelpful products or services such as cigarettes or gambling.

Accepted Answer

The answer of ________ early life experiences are also linked...

Question 15

Need recognition can be triggered by ________ stimuli or ________ stimuli.

Accepted Answer

The answer of Need recognition can be triggered by ________...

Question 16

Personality is a person's pattern of living as expressed in his or her psychographics.

Accepted Answer

A) True 
 B)False

Question 17

Marketing stimuli consist of the marketing mix elements.Which is NOT one of these elements?

Accepted Answer

A) product 
B) politics 
C) price 
D) promotion 
E) place 
A) product 
B) politics 
C) price 
D) promotion 
E) place

Question 18

________ is the most important consumer\buying organisation in society,and it has been researched extensively.

Accepted Answer

A) Family 
B) Social class 
C) Membership group 
D) Subculture 
E) Reference group 
A) Family 
B) Social class 
C) Membership group 
D) Subculture 
E) Reference group

Question 19

People in the group known as the late majority are tradition bound and adopt an innovation only when it has become something of a tradition itself.

Accepted Answer

A) True 
 B)False

Question 20

A(n)________ is a person's relatively consistent evaluations,feelings and tendencies toward an object or idea.

Accepted Answer

A) lifestyle 
B) motive 
C) belief 
D) attitude 
E) perception 
A) lifestyle 
B) motive 
C) belief 
D) attitude 
E) perception

After purchasing the product,the consumer will be satisfied or dissatisfied and will engage in post-purchase behaviour.

A young woman wants to buy a new coat.During the ________ stage of her purchase process,she asked her friends to recommend a store and\or a style of coat.She searched the newspaper for coat sales and she visited nearby stores to see what is available in her price range.

Consumers themselves do not always understand exactly what influences their purchasing.

Although there is little evidence for its existence,some consumers still fear that they are being manipulated by ________.

________ is the process by which people select,organise and interpret information to form a meaningful picture of the world.

A buyer's decisions are influenced by ________ such as the buyer's age and life-cycle stage,occupation,economic situation,lifestyle,personality and self-concept.

A girl is constantly begging her mother to buy her a pair of in-line skates because the most popular kids at her school all have them.For her,the most popular kids in her school are a ________.

The customer can obtain information from ________ sources.

The person who ultimately makes a buying decision or any part of it - whether to buy,what to buy,how to buy or where to buy - is the ________.

Cultural groups are groups with shared value systems based on common life experiences and situations.

A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction of the need.

People forget much that they learn.They tend to retain information that supports their attitudes and beliefs.This is called ________.

________ are people within a reference group who,because of special skills,knowledge,personality or other characteristics,exert influence on others.

________ early life experiences are also linked to compulsive consumption-often of unhelpful products or services such as cigarettes or gambling.

Need recognition can be triggered by stimuli or stimuli.

Personality is a person's pattern of living as expressed in his or her psychographics.

Marketing stimuli consist of the marketing mix elements.Which is NOT one of these elements?

________ is the most important consumer\buying organisation in society,and it has been researched extensively.

People in the group known as the late majority are tradition bound and adopt an innovation only when it has become something of a tradition itself.

A(n)________ is a person's relatively consistent evaluations,feelings and tendencies toward an object or idea.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analysing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Business Markets and Business Buyer Behaviour

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services and Brands: Building Customer Value

Developing New Products and Managing the Product

Pricing Strategies: Understanding and Capturing Customer Value

Additional Pricing Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Filters

Exam 5: Consumer Markets and Consumer Buyer Behaviour

After purchasing the product,the consumer will be satisfied or dissatisfied and will engage in post-purchase behaviour.

A young woman wants to buy a new coat.During the ________ stage of her purchase process,she asked her friends to recommend a store and\or a style of coat.She searched the newspaper for coat sales and she visited nearby stores to see what is available in her price range.

Consumers themselves do not always understand exactly what influences their purchasing.

Although there is little evidence for its existence,some consumers still fear that they are being manipulated by ________.

________ is the process by which people select,organise and interpret information to form a meaningful picture of the world.

A buyer's decisions are influenced by ________ such as the buyer's age and life-cycle stage,occupation,economic situation,lifestyle,personality and self-concept.

A girl is constantly begging her mother to buy her a pair of in-line skates because the most popular kids at her school all have them.For her,the most popular kids in her school are a ________.

The customer can obtain information from ________ sources.

The person who ultimately makes a buying decision or any part of it - whether to buy,what to buy,how to buy or where to buy - is the ________.

Cultural groups are groups with shared value systems based on common life experiences and situations.

A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction of the need.

People forget much that they learn.They tend to retain information that supports their attitudes and beliefs.This is called ________.

________ are people within a reference group who,because of special skills,knowledge,personality or other characteristics,exert influence on others.

________ early life experiences are also linked to compulsive consumption-often of unhelpful products or services such as cigarettes or gambling.

Need recognition can be triggered by ________ stimuli or ________ stimuli.

Personality is a person's pattern of living as expressed in his or her psychographics.

Marketing stimuli consist of the marketing mix elements.Which is NOT one of these elements?

________ is the most important consumer\buying organisation in society,and it has been researched extensively.

People in the group known as the late majority are tradition bound and adopt an innovation only when it has become something of a tradition itself.

A(n)________ is a person's relatively consistent evaluations,feelings and tendencies toward an object or idea.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analysing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Business Markets and Business Buyer Behaviour

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services and Brands: Building Customer Value

Developing New Products and Managing the Product

Pricing Strategies: Understanding and Capturing Customer Value

Additional Pricing Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Filters

Need recognition can be triggered by stimuli or stimuli.