Multiple Choice
The ________ is someone whose views or advice carry some weight in making the final buying decision.
A) initiator
B) influencer
C) pester power
D) user
E) opinion-leader
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q22: Business markets are huge in size compared
Q33: Mike thought he had received the best
Q36: All of the following make up a
Q41: What is the MOST pressing in Maslow's
Q84: Information search is the _ step in
Q118: _ are minor stimuli that influence where,when
Q129: Each social class contains groups of people
Q129: Buyer and seller are less dependent upon
Q148: People who have experienced considerable financial hardship
Q167: A woman looked at her September issue