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    Principles of Marketing Study Set 6
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    Exam 5: Consumer Markets and Consumer Buyer Behaviour
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    The ________ Is Someone Whose Views or Advice Carry Some
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The ________ Is Someone Whose Views or Advice Carry Some

Question 87

Question 87

Multiple Choice

The ________ is someone whose views or advice carry some weight in making the final buying decision.


A) initiator
B) influencer
C) pester power
D) user
E) opinion-leader

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