Question 1

In a ________,your goal may be nothing more than convincing your audience to re-examine long-held opinions or admit the possibility of new ways of thinking.

Accepted Answer

A) persuasive retrenchment 
B) persuasive presentation of ideas 
C) persuasive request for action 
D) persuasive claim or request for adjustment 
E) persuasive statement of truths 
A) persuasive retrenchment 
B) persuasive presentation of ideas 
C) persuasive request for action 
D) persuasive claim or request for adjustment 
E) persuasive statement of truths

Question 2

One way to overcome audience resistance to your message is to

Accepted Answer

A) use the hard-sell approach. 
B) address possible concerns that your audience has. 
C) emphasize the potential problems. 
D) emphasize the consequences of non-compliance. 
E) identify areas where competitors fall short. 
A) use the hard-sell approach. 
B) address possible concerns that your audience has. 
C) emphasize the potential problems. 
D) emphasize the consequences of non-compliance. 
E) identify areas where competitors fall short.

Question 3

Discuss the way various types of motivation drive an audience and affect a persuasive message,particularly in relation to Maslow's theory.

Accepted Answer

If you aim to change someone's attitudes

Question 4

Your success as a businessperson is connected closely to your ability to convince others to

Accepted Answer

A) accept new ideas. 
B) change old habits. 
C) act on your recommendations. 
D) all of the above. 
A) accept new ideas. 
B) change old habits. 
C) act on your recommendations. 
D) all of the above.

Question 5

An ethical persuasive argument

Accepted Answer

A) is a contradiction in terms. 
B) focuses on how the audience's actions will benefit the sender. 
C) includes any evidence the sender can come up with,whether or not it's relevant. 
D) focuses on being both truthful and non-deceptive. 
E) is required by law. 
A) is a contradiction in terms. 
B) focuses on how the audience's actions will benefit the sender. 
C) includes any evidence the sender can come up with,whether or not it's relevant. 
D) focuses on being both truthful and non-deceptive. 
E) is required by law.

Question 6

Discuss the four sections of the AIDA model for persuasive messages.

Accepted Answer

Experts in persuasive communication have

Question 7

If potential customers are likely to object to the price of your product or service,what can you do?

Accepted Answer

If price is a likely objection,look for

Question 8

Which of the following is the primary function of a marketing message?

Accepted Answer

A) Encouraging potential buyers to make immediate purchase decisions 
B) Assessing the needs of the audience to gauge interest in a product or service 
C) Identifying which combination of logical and emotional appeals is most productive 
D) Moving potential buyers through the purchasing process without making an immediate decision 
E) Asking potential buyers to buy a specific product or service 
A) Encouraging potential buyers to make immediate purchase decisions 
B) Assessing the needs of the audience to gauge interest in a product or service 
C) Identifying which combination of logical and emotional appeals is most productive 
D) Moving potential buyers through the purchasing process without making an immediate decision 
E) Asking potential buyers to buy a specific product or service

Question 9

Which of the following is the key of a successful call to action when using the AIDA model?

Accepted Answer

A) Including testimonials from satisfied users 
B) Making it as easy and risk-free as possible 
C) Identifying industry experts 
D) Offering free samples or discounts 
E) Including a money-back guarantee 
A) Including testimonials from satisfied users 
B) Making it as easy and risk-free as possible 
C) Identifying industry experts 
D) Offering free samples or discounts 
E) Including a money-back guarantee

Question 10

Which type of reasoning does a logical appeal use when working from specific evidence to a general conclusion?

Accepted Answer

A) Analogy 
B) Induction 
C) Persuasive 
D) Deduction 
E) Circular 
A) Analogy 
B) Induction 
C) Persuasive 
D) Deduction 
E) Circular

Question 11

How do businesspeople influence audience members?

Accepted Answer

A) By showing the "you" attitude 
B) By acting as an ethical and honest force 
C) By providing information and aiding understanding 
D) By determining their best interest,and getting the audience to agree 
E) By maintaining the highest standards of business ethics 
A) By showing the "you" attitude 
B) By acting as an ethical and honest force 
C) By providing information and aiding understanding 
D) By determining their best interest,and getting the audience to agree 
E) By maintaining the highest standards of business ethics

Question 12

Compare and contrast marketing messages and sales messages.

Accepted Answer

Marketing and sales messages use the sam

Question 13

Creating an emotional appeal requires the creation of a claim based on a rational argument and solid evidence.

Accepted Answer

A) True 
 B)False

Question 14

Business professionals know that ________ is the attempt to change an audience's attitudes,beliefs,or actions.

Accepted Answer

A) deception 
B) falsification 
C) persuasion 
D) trickery 
E) manipulation 
A) deception 
B) falsification 
C) persuasion 
D) trickery 
E) manipulation

Question 15

Successful marketing and sales messages match the product's selling points to the audience's primary needs or emotional concerns.

Accepted Answer

A) True 
 B)False

Question 16

What do persuasive business messages tend to rely on most heavily for effectiveness?

Accepted Answer

A) Culture 
B) Emotion 
C) Timing 
D) Logic 
E) Motivation 
A) Culture 
B) Emotion 
C) Timing 
D) Logic 
E) Motivation

Question 17

Which of the following will help to encourage a positive response to a persuasive message?

Accepted Answer

A) Using polite but blunt language 
B) Understanding and respecting cultural differences 
C) Ignoring organizational culture and focusing on individual needs 
D) Assuming the audience understands your authority and credibility 
E) Showing the audience how their past choices have been poor decisions 
A) Using polite but blunt language 
B) Understanding and respecting cultural differences 
C) Ignoring organizational culture and focusing on individual needs 
D) Assuming the audience understands your authority and credibility 
E) Showing the audience how their past choices have been poor decisions

Question 18

Ethical businesspeople view persuasion as a way to align their own interests with what is best for the audience.

Accepted Answer

A) True 
 B)False

Question 19

Most persuasive messages take the direct approach.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is the outcome when someone's name,photograph,or other aspect of identity is used without permission?

Accepted Answer

A) An endorsement 
B) An invasion of privacy 
C) Breach of contract 
D) Bait and switch advertising 
E) Evidence of a claim 
A) An endorsement 
B) An invasion of privacy 
C) Breach of contract 
D) Bait and switch advertising 
E) Evidence of a claim

In a ________,your goal may be nothing more than convincing your audience to re-examine long-held opinions or admit the possibility of new ways of thinking.

One way to overcome audience resistance to your message is to

Discuss the way various types of motivation drive an audience and affect a persuasive message,particularly in relation to Maslow's theory.

Your success as a businessperson is connected closely to your ability to convince others to

An ethical persuasive argument

Discuss the four sections of the AIDA model for persuasive messages.

If potential customers are likely to object to the price of your product or service,what can you do?

Which of the following is the primary function of a marketing message?

Which of the following is the key of a successful call to action when using the AIDA model?

Which type of reasoning does a logical appeal use when working from specific evidence to a general conclusion?

How do businesspeople influence audience members?

Compare and contrast marketing messages and sales messages.

Creating an emotional appeal requires the creation of a claim based on a rational argument and solid evidence.

Business professionals know that ________ is the attempt to change an audience's attitudes,beliefs,or actions.

Successful marketing and sales messages match the product's selling points to the audience's primary needs or emotional concerns.

What do persuasive business messages tend to rely on most heavily for effectiveness?

Which of the following will help to encourage a positive response to a persuasive message?

Ethical businesspeople view persuasion as a way to align their own interests with what is best for the audience.

Most persuasive messages take the direct approach.

Which of the following is the outcome when someone's name,photograph,or other aspect of identity is used without permission?

Understanding the Foundations of Business Communications

Collaboration,Interpersonal Communication,and Business Etiquette

Communication Challenges in a Diverse,Global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Digital Media

Social Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Finding,Evaluating,and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Presentations in a Social Media Environment

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters

Exam 12: Writing Persuasive Messages

In a ________,your goal may be nothing more than convincing your audience to re-examine long-held opinions or admit the possibility of new ways of thinking.

One way to overcome audience resistance to your message is to

Discuss the way various types of motivation drive an audience and affect a persuasive message,particularly in relation to Maslow's theory.

Your success as a businessperson is connected closely to your ability to convince others to

An ethical persuasive argument

Discuss the four sections of the AIDA model for persuasive messages.

If potential customers are likely to object to the price of your product or service,what can you do?

Which of the following is the primary function of a marketing message?

Which of the following is the key of a successful call to action when using the AIDA model?

Which type of reasoning does a logical appeal use when working from specific evidence to a general conclusion?

How do businesspeople influence audience members?

Compare and contrast marketing messages and sales messages.

Creating an emotional appeal requires the creation of a claim based on a rational argument and solid evidence.

Business professionals know that ________ is the attempt to change an audience's attitudes,beliefs,or actions.

Successful marketing and sales messages match the product's selling points to the audience's primary needs or emotional concerns.

What do persuasive business messages tend to rely on most heavily for effectiveness?

Which of the following will help to encourage a positive response to a persuasive message?

Ethical businesspeople view persuasion as a way to align their own interests with what is best for the audience.

Most persuasive messages take the direct approach.

Which of the following is the outcome when someone's name,photograph,or other aspect of identity is used without permission?

Understanding the Foundations of Business Communications

Collaboration,Interpersonal Communication,and Business Etiquette

Communication Challenges in a Diverse,Global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Digital Media

Social Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Finding,Evaluating,and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Presentations in a Social Media Environment

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters