Question 1

When your AIDA message uses an indirect approach and is delivered by email,what are two challenges to keep in mind as you write the subject line?

Accepted Answer

One challenge in this situation is to ma

Question 2

How do ethical businesspeople generally view the concept of persuasion?

Accepted Answer

A) As a way to show concern for the audience 
B) As a way to incorporate the "you" attitude in the marketing message 
C) As a way to increase the ramifications of marketing and sales message 
D) As a way to avoid the complexities of promotional communication 
E) As a way to align their interests with what is best for the audience 
A) As a way to show concern for the audience 
B) As a way to incorporate the "you" attitude in the marketing message 
C) As a way to increase the ramifications of marketing and sales message 
D) As a way to avoid the complexities of promotional communication 
E) As a way to align their interests with what is best for the audience

Question 3

Successful professionals understand that persuasion is the attempt to get your audience to make the choices you want them to make-even if those choices are not in their best interest.

Accepted Answer

A) True 
 B)False

Question 4

In general,the best persuasive messages ________ the audience's motivations.

Accepted Answer

A) avoid mentioning 
B) downplay 
C) openly address 
D) dismiss 
E) minimize 
A) avoid mentioning 
B) downplay 
C) openly address 
D) dismiss 
E) minimize

Question 5

Explain how to balance emotional appeals and logical appeals to persuade an audience.

Accepted Answer

Generally speaking,persuasive business m

Question 6

Who are considered to be the most enthusiastic fans of your company and its products?

Accepted Answer

A) Product champions 
B) Conversational marketing experts 
C) Journalists 
D) Communities of customers 
E) Bloggers 
A) Product champions 
B) Conversational marketing experts 
C) Journalists 
D) Communities of customers 
E) Bloggers

Question 7

Discuss ways to develop a good persuasive claim.

Accepted Answer

Consumers and professionals sometimes en

Question 8

Briefly explain the difference between selling points and benefits,and then give an example of each.

Accepted Answer

Selling points are the most attractive f

Question 9

Who is responsible for imposing penalties on advertisers who violate standards for truth in advertising?

Accepted Answer

A) The Federal Office of Transportation 
B) The Federal Ethics Committee 
C) TechStar 
D) The Federal Trade Commission 
E) The Federal Authority for Financial Services 
A) The Federal Office of Transportation 
B) The Federal Ethics Committee 
C) TechStar 
D) The Federal Trade Commission 
E) The Federal Authority for Financial Services

Question 10

In the practice of ________,behaviorally targeted ads from one website follow an online shopper when he or she moves on to other websites.

Accepted Answer

A) flanking 
B) remarketing 
C) cyber stalking 
D) stealth advertising 
E) market shifting 
A) flanking 
B) remarketing 
C) cyber stalking 
D) stealth advertising 
E) market shifting

Question 11

Which of the following is a measure of the combination of forces that drive people to satisfy their needs?

Accepted Answer

A) Demographics 
B) Psychographics 
C) Motivation 
D) Appeal 
E) Self-actualization 
A) Demographics 
B) Psychographics 
C) Motivation 
D) Appeal 
E) Self-actualization

Question 12

Which of the following tracks the online behavior of website visitors and delivers advertising based on what the user appears to be interested in?

Accepted Answer

A) Behavioral targeting 
B) Spam 
C) The Federal Trade Commission 
D) Remarketing 
E) Implied claims 
A) Behavioral targeting 
B) Spam 
C) The Federal Trade Commission 
D) Remarketing 
E) Implied claims

Question 13

Briefly explain several guidelines for adapting marketing and sales messages for social media.

Accepted Answer

Use the following guidelines to adapt pr

Question 14

As a human need that affects motivation,self-actualization involves the need to

Accepted Answer

A) cultivate lifelong involvement. 
B) feel a sense of accomplishment. 
C) reach one's full potential as a human being. 
D) control situations or exert authority over others. 
E) avoid problems wherever possible. 
A) cultivate lifelong involvement. 
B) feel a sense of accomplishment. 
C) reach one's full potential as a human being. 
D) control situations or exert authority over others. 
E) avoid problems wherever possible.

Question 15

When it comes to persuasive messages,the direct approach

Accepted Answer

A) is rarely used. 
B) is often preferable with a receptive audience. 
C) is used only by top management. 
D) does not require inclusion of justifications or explanations. 
E) opens the door to debate and argument 
A) is rarely used. 
B) is often preferable with a receptive audience. 
C) is used only by top management. 
D) does not require inclusion of justifications or explanations. 
E) opens the door to debate and argument

Question 16

________ are the most common form of content marketing in the mobile arena.

Accepted Answer

A) Blog posts 
B) Search-engine results 
C) Downloadable coupons 
D) Mobile-optimized videos 
E) Embedded links 
A) Blog posts 
B) Search-engine results 
C) Downloadable coupons 
D) Mobile-optimized videos 
E) Embedded links

Question 17

________ are the particular advantages that purchasers will realize from the features of a product.

Accepted Answer

A) Benefits 
B) Optimizations 
C) Utilization points 
D) Selling points 
E) Rewards 
A) Benefits 
B) Optimizations 
C) Utilization points 
D) Selling points 
E) Rewards

Question 18

________ data provides information about an individual's personality,attitudes,lifestyle,and other psychological characteristics.

Accepted Answer

A) Demographic 
B) Ideographic 
C) Psychographic 
D) Lithographic 
A) Demographic 
B) Ideographic 
C) Psychographic 
D) Lithographic

Question 19

The purpose of the interest section of a persuasive message is to

Accepted Answer

A) capture attention. 
B) show that your product is well-suited to your audience. 
C) increase the audience's desire to take the action recommended in the message. 
D) get the reader to act immediately. 
E) indicate areas of faulty logic by the audience. 
A) capture attention. 
B) show that your product is well-suited to your audience. 
C) increase the audience's desire to take the action recommended in the message. 
D) get the reader to act immediately. 
E) indicate areas of faulty logic by the audience.

Question 20

To be most effective,a persuasive message should align with

Accepted Answer

A) the recipient's basic physiological requirements. 
B) the recipient's basic education and levels of understanding. 
C) the recipient's cultural expectations. 
D) the recipient's existing motivational forces. 
E) the recipient's level of resistance. 
A) the recipient's basic physiological requirements. 
B) the recipient's basic education and levels of understanding. 
C) the recipient's cultural expectations. 
D) the recipient's existing motivational forces. 
E) the recipient's level of resistance.

When your AIDA message uses an indirect approach and is delivered by email,what are two challenges to keep in mind as you write the subject line?

How do ethical businesspeople generally view the concept of persuasion?

Successful professionals understand that persuasion is the attempt to get your audience to make the choices you want them to make-even if those choices are not in their best interest.

In general,the best persuasive messages ________ the audience's motivations.

Explain how to balance emotional appeals and logical appeals to persuade an audience.

Who are considered to be the most enthusiastic fans of your company and its products?

Discuss ways to develop a good persuasive claim.

Briefly explain the difference between selling points and benefits,and then give an example of each.

Who is responsible for imposing penalties on advertisers who violate standards for truth in advertising?

In the practice of ________,behaviorally targeted ads from one website follow an online shopper when he or she moves on to other websites.

Which of the following is a measure of the combination of forces that drive people to satisfy their needs?

Which of the following tracks the online behavior of website visitors and delivers advertising based on what the user appears to be interested in?

Briefly explain several guidelines for adapting marketing and sales messages for social media.

As a human need that affects motivation,self-actualization involves the need to

When it comes to persuasive messages,the direct approach

________ are the most common form of content marketing in the mobile arena.

________ are the particular advantages that purchasers will realize from the features of a product.

________ data provides information about an individual's personality,attitudes,lifestyle,and other psychological characteristics.

The purpose of the interest section of a persuasive message is to

To be most effective,a persuasive message should align with

Understanding the Foundations of Business Communications

Collaboration,Interpersonal Communication,and Business Etiquette

Communication Challenges in a Diverse,Global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Digital Media

Social Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Finding,Evaluating,and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Presentations in a Social Media Environment

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters

Exam 12: Writing Persuasive Messages

When your AIDA message uses an indirect approach and is delivered by email,what are two challenges to keep in mind as you write the subject line?

How do ethical businesspeople generally view the concept of persuasion?

Successful professionals understand that persuasion is the attempt to get your audience to make the choices you want them to make-even if those choices are not in their best interest.

In general,the best persuasive messages ________ the audience's motivations.

Explain how to balance emotional appeals and logical appeals to persuade an audience.

Who are considered to be the most enthusiastic fans of your company and its products?

Discuss ways to develop a good persuasive claim.

Briefly explain the difference between selling points and benefits,and then give an example of each.

Who is responsible for imposing penalties on advertisers who violate standards for truth in advertising?

In the practice of ________,behaviorally targeted ads from one website follow an online shopper when he or she moves on to other websites.

Which of the following is a measure of the combination of forces that drive people to satisfy their needs?

Which of the following tracks the online behavior of website visitors and delivers advertising based on what the user appears to be interested in?

Briefly explain several guidelines for adapting marketing and sales messages for social media.

As a human need that affects motivation,self-actualization involves the need to

When it comes to persuasive messages,the direct approach

________ are the most common form of content marketing in the mobile arena.

________ are the particular advantages that purchasers will realize from the features of a product.

________ data provides information about an individual's personality,attitudes,lifestyle,and other psychological characteristics.

The purpose of the interest section of a persuasive message is to

To be most effective,a persuasive message should align with

Understanding the Foundations of Business Communications

Collaboration,Interpersonal Communication,and Business Etiquette

Communication Challenges in a Diverse,Global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Digital Media

Social Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Finding,Evaluating,and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Presentations in a Social Media Environment

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters