Question 1

Which of the following uses a deductive approach to persuasion?

Accepted Answer

A) Because the stock market has been falling lately,share prices of our company stock will probably also decline. 
B) Because the stock price of our company fell,the entire market will probably also decline. 
C) Our stock price is like a marathon runner,slowly making progress towards our goal. 
D) You should invest in our company stock before the prices go up. 
E) It is acceptable to lose money in the stock market because stock values always goes back up. 
A) Because the stock market has been falling lately,share prices of our company stock will probably also decline. 
B) Because the stock price of our company fell,the entire market will probably also decline. 
C) Our stock price is like a marathon runner,slowly making progress towards our goal. 
D) You should invest in our company stock before the prices go up. 
E) It is acceptable to lose money in the stock market because stock values always goes back up.

Question 2

Which of the following is the process of trying to attract buyers with a product you don't intend to sell,then offering them a different product in its place?

Accepted Answer

A) Remarketing 
B) Opt-ins 
C) Permission marketing 
D) Behavioral targeting 
E) Bait and switch 
A) Remarketing 
B) Opt-ins 
C) Permission marketing 
D) Behavioral targeting 
E) Bait and switch

Question 3

Conventional marketing or sales messages begin with an effort to gain the audience's

Accepted Answer

A) attention. 
B) money. 
C) interest. 
D) cooperation. 
E) support. 
A) attention. 
B) money. 
C) interest. 
D) cooperation. 
E) support.

Question 4

Which of the following uses behaviorally targeted ads that follow users even as they move to other websites?

Accepted Answer

A) Indirect marketing 
B) Implied claims 
C) Bait and switch 
D) Permission marketing 
E) Remarketing 
A) Indirect marketing 
B) Implied claims 
C) Bait and switch 
D) Permission marketing 
E) Remarketing

Question 5

If you're marketing a new security system to an audience of wealthy professionals,the consumer benefit you would most want to emphasize is

Accepted Answer

A) protection of the consumer's property. 
B) the low cost of the system. 
C) the low monthly payments for the service. 
D) easy,do-it-yourself installation. 
E) attractiveness and design features. 
A) protection of the consumer's property. 
B) the low cost of the system. 
C) the low monthly payments for the service. 
D) easy,do-it-yourself installation. 
E) attractiveness and design features.

Question 6

An analogy lets you

Accepted Answer

A) reason from one specific piece of evidence to another specific piece of evidence. 
B) reason from one specific piece of evidence to a general conclusion. 
C) reason from a generalization to a specific conclusion. 
D) reason from one specific piece of evident to an all-encompassing conclusion. 
E) reason from a generalization to more generalizations and examples. 
A) reason from one specific piece of evidence to another specific piece of evidence. 
B) reason from one specific piece of evidence to a general conclusion. 
C) reason from a generalization to a specific conclusion. 
D) reason from one specific piece of evident to an all-encompassing conclusion. 
E) reason from a generalization to more generalizations and examples.

Question 7

Which of the following is an attempt to change an audience's attitudes,beliefs,or actions?

Accepted Answer

A) Persuasion 
B) Planning 
C) Analysis 
D) Motivation 
E) Psychographics 
A) Persuasion 
B) Planning 
C) Analysis 
D) Motivation 
E) Psychographics

Question 8

Which of the following should be incorporated into a persuasive message to make it as effective as possible?

Accepted Answer

A) Demographics 
B) Audience's interest in being motivated 
C) Audience's desires and interests 
D) Issues of safety and security 
E) An authentic expression of appreciation 
A) Demographics 
B) Audience's interest in being motivated 
C) Audience's desires and interests 
D) Issues of safety and security 
E) An authentic expression of appreciation

Question 9

Personality,lifestyle,and attitudes are assessed through

Accepted Answer

A) demographic surveys. 
B) psychographic studies. 
C) inkblot tests. 
D) examinations of census data. 
A) demographic surveys. 
B) psychographic studies. 
C) inkblot tests. 
D) examinations of census data.

Question 10

When you're composing a persuasive message,all of the following EXCEPT ________ are common mistakes that you need to avoid.

Accepted Answer

A) using a hard-sell approach 
B) promoting compromise 
C) relying solely on great arguments 
D) assuming that persuasion is a one-shot effort 
A) using a hard-sell approach 
B) promoting compromise 
C) relying solely on great arguments 
D) assuming that persuasion is a one-shot effort

Question 11

The benefits of a product can be

Accepted Answer

A) practical but not emotional. 
B) emotional but short term. 
C) both practical and/or emotional. 
D) neither practical nor emotional. 
E) short term but not practical 
A) practical but not emotional. 
B) emotional but short term. 
C) both practical and/or emotional. 
D) neither practical nor emotional. 
E) short term but not practical

Question 12

What type of persuasive message is designed to convince business audiences to purchase products and services?

Accepted Answer

A) Spider webs 
B) Anecdotes 
C) Persuasive business messages 
D) Continuous operations messages 
E) Marketing and sales messages 
A) Spider webs 
B) Anecdotes 
C) Persuasive business messages 
D) Continuous operations messages 
E) Marketing and sales messages

Question 13

Which of the following is considered to be deceptive by the FTC?

Accepted Answer

A) Offering a money-back guarantee 
B) Using scientific studies to support claims 
C) Failing to include important information about the product 
D) Asking for the consent of parents before collect personal information about children 
E) Using images of public figures 
A) Offering a money-back guarantee 
B) Using scientific studies to support claims 
C) Failing to include important information about the product 
D) Asking for the consent of parents before collect personal information about children 
E) Using images of public figures

Question 14

With regards to persuasive messages in social media,the AIDA approach is limited because it

Accepted Answer

A) cultivates long-term relationships. 
B) focuses on one-time events. 
C) lacks persuasive elements. 
D) uses a multidirectional,conversational approach. 
E) allows the audience to respond immediately with questions. 
A) cultivates long-term relationships. 
B) focuses on one-time events. 
C) lacks persuasive elements. 
D) uses a multidirectional,conversational approach. 
E) allows the audience to respond immediately with questions.

Question 15

The process of ________ works from a generalization to a specific conclusion.

Accepted Answer

A) intuitive reasoning 
B) deductive reasoning 
C) conventional reasoning 
D) inductive reasoning 
E) generalized reasoning 
A) intuitive reasoning 
B) deductive reasoning 
C) conventional reasoning 
D) inductive reasoning 
E) generalized reasoning

Question 16

Marketers are still waiting for mobile advertising and mobile commerce to gain traction with smartphone users.

Accepted Answer

A) True 
 B)False

Question 17

When creating a persuasive message for a hostile audience,how can you help establish common ground with the audience?

Accepted Answer

A) Use simple language to avoid suspicions 
B) Emphasize shared beliefs,attitudes,and experiences 
C) Provide evidence to support your claims 
D) Identify information sources 
E) Persuade with logic,evidence,and narratives 
A) Use simple language to avoid suspicions 
B) Emphasize shared beliefs,attitudes,and experiences 
C) Provide evidence to support your claims 
D) Identify information sources 
E) Persuade with logic,evidence,and narratives

Question 18

Which of the following is not an example of demographic information?

Accepted Answer

A) Age 
B) Occupation 
C) Lifestyle 
D) Income 
A) Age 
B) Occupation 
C) Lifestyle 
D) Income

Question 19

Marketers use ________ to track the online behavior of website visitors and serve up ads based on what their interests appear to be.

Accepted Answer

A) cyber stalking 
B) crowdsourcing 
C) social convergence 
D) behavioral targeting 
E) demographics 
A) cyber stalking 
B) crowdsourcing 
C) social convergence 
D) behavioral targeting 
E) demographics

Question 20

Successful marketing and sales messages begin with

Accepted Answer

A) an understanding of audience needs. 
B) an awesome marketing campaign. 
C) a persuasive call to action. 
D) an all-out effort to recruit marketing personnel. 
E) a list of benefits. 
A) an understanding of audience needs. 
B) an awesome marketing campaign. 
C) a persuasive call to action. 
D) an all-out effort to recruit marketing personnel. 
E) a list of benefits.

Which of the following uses a deductive approach to persuasion?

Which of the following is the process of trying to attract buyers with a product you don't intend to sell,then offering them a different product in its place?

Conventional marketing or sales messages begin with an effort to gain the audience's

Which of the following uses behaviorally targeted ads that follow users even as they move to other websites?

If you're marketing a new security system to an audience of wealthy professionals,the consumer benefit you would most want to emphasize is

An analogy lets you

Which of the following is an attempt to change an audience's attitudes,beliefs,or actions?

Which of the following should be incorporated into a persuasive message to make it as effective as possible?

Personality,lifestyle,and attitudes are assessed through

When you're composing a persuasive message,all of the following EXCEPT ________ are common mistakes that you need to avoid.

The benefits of a product can be

What type of persuasive message is designed to convince business audiences to purchase products and services?

Which of the following is considered to be deceptive by the FTC?

With regards to persuasive messages in social media,the AIDA approach is limited because it

The process of ________ works from a generalization to a specific conclusion.

Marketers are still waiting for mobile advertising and mobile commerce to gain traction with smartphone users.

When creating a persuasive message for a hostile audience,how can you help establish common ground with the audience?

Which of the following is not an example of demographic information?

Marketers use ________ to track the online behavior of website visitors and serve up ads based on what their interests appear to be.

Successful marketing and sales messages begin with

Understanding the Foundations of Business Communications

Collaboration,Interpersonal Communication,and Business Etiquette

Communication Challenges in a Diverse,Global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Digital Media

Social Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Finding,Evaluating,and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Presentations in a Social Media Environment

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters

Exam 12: Writing Persuasive Messages

Which of the following uses a deductive approach to persuasion?

Which of the following is the process of trying to attract buyers with a product you don't intend to sell,then offering them a different product in its place?

Conventional marketing or sales messages begin with an effort to gain the audience's

Which of the following uses behaviorally targeted ads that follow users even as they move to other websites?

If you're marketing a new security system to an audience of wealthy professionals,the consumer benefit you would most want to emphasize is

An analogy lets you

Which of the following is an attempt to change an audience's attitudes,beliefs,or actions?

Which of the following should be incorporated into a persuasive message to make it as effective as possible?

Personality,lifestyle,and attitudes are assessed through

When you're composing a persuasive message,all of the following EXCEPT ________ are common mistakes that you need to avoid.

The benefits of a product can be

What type of persuasive message is designed to convince business audiences to purchase products and services?

Which of the following is considered to be deceptive by the FTC?

With regards to persuasive messages in social media,the AIDA approach is limited because it

The process of ________ works from a generalization to a specific conclusion.

Marketers are still waiting for mobile advertising and mobile commerce to gain traction with smartphone users.

When creating a persuasive message for a hostile audience,how can you help establish common ground with the audience?

Which of the following is not an example of demographic information?

Marketers use ________ to track the online behavior of website visitors and serve up ads based on what their interests appear to be.

Successful marketing and sales messages begin with

Understanding the Foundations of Business Communications

Collaboration,Interpersonal Communication,and Business Etiquette

Communication Challenges in a Diverse,Global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Digital Media

Social Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Finding,Evaluating,and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Presentations in a Social Media Environment

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters