Question 1

How should your approach to the AIDA plan shift when developing marketing messages for social media?

Accepted Answer

The AIDA model and similar approaches ha

Question 2

When writing persuasive messages,one way to avoid faulty logic is to

Accepted Answer

A) avoid induction. 
B) avoid deduction. 
C) avoid praising your opponent. 
D) avoid hasty generalizations. 
E) avoid precise terms. 
A) avoid induction. 
B) avoid deduction. 
C) avoid praising your opponent. 
D) avoid hasty generalizations. 
E) avoid precise terms.

Question 3

Unlike more traditional promotional messages,those written for social media

Accepted Answer

A) are less interactive. 
B) enable companies to engage in conversations about their products and services. 
C) allow for less transparency and openness with customers. 
D) save money by allowing companies to rely on the news media to distribute important messages. 
E) are more likely to violate ethics policies. 
A) are less interactive. 
B) enable companies to engage in conversations about their products and services. 
C) allow for less transparency and openness with customers. 
D) save money by allowing companies to rely on the news media to distribute important messages. 
E) are more likely to violate ethics policies.

Question 4

Whereas ________ focus on what the product does,________ focus on what the user experiences or gains.

Accepted Answer

A) wants; needs 
B) selling points; benefits 
C) benefits; selling points 
D) actionable features; desirable benefits 
E) wants,selling points 
A) wants; needs 
B) selling points; benefits 
C) benefits; selling points 
D) actionable features; desirable benefits 
E) wants,selling points

Question 5

Why are persuasive business messages based only on emotional appeals less effective?

Accepted Answer

A) The audience will want proof you can solve a problem 
B) The audience will easily reach the same conclusion as the writer 
C) Emotional appeals take more time to read and process 
D) The audience will need help identifying the conclusion 
E) Analogies between the problem and the appeal will not be easily understood 
A) The audience will want proof you can solve a problem 
B) The audience will easily reach the same conclusion as the writer 
C) Emotional appeals take more time to read and process 
D) The audience will need help identifying the conclusion 
E) Analogies between the problem and the appeal will not be easily understood

Question 6

What are the four communication stages in the AIDA model?

Accepted Answer

A) Attention,indirect,direct,action 
B) Action,interest,desire,attention 
C) Affiliation,interests,demographics,audiences 
D) Attention,interest,desire,action 
E) Aggregation,independence,dependence,activity 
A) Attention,indirect,direct,action 
B) Action,interest,desire,attention 
C) Affiliation,interests,demographics,audiences 
D) Attention,interest,desire,action 
E) Aggregation,independence,dependence,activity

Question 7

When you're writing a persuasive message,you can encourage a positive response by

Accepted Answer

A) using polite and positive language. 
B) taking steps to establish your credibility. 
C) understanding and respecting cultural differences. 
D) all of the above. 
A) using polite and positive language. 
B) taking steps to establish your credibility. 
C) understanding and respecting cultural differences. 
D) all of the above.

Question 8

Circular reasoning is a logical fallacy that involves

Accepted Answer

A) reducing a wide range of choices to a simple "either/or" scenario. 
B) using irrelevant evidence to support your argument. 
C) trying to support a claim by restating it in different words. 
D) attacking an opponent's character,rather than countering his or her argument. 
E) identifying negative outcomes if your argument is not supported. 
A) reducing a wide range of choices to a simple "either/or" scenario. 
B) using irrelevant evidence to support your argument. 
C) trying to support a claim by restating it in different words. 
D) attacking an opponent's character,rather than countering his or her argument. 
E) identifying negative outcomes if your argument is not supported.

Question 9

Which of the following should be evaluated when reviewing the content of a persuasive message?

Accepted Answer

A) The incorporation of evidence to increase credibility 
B) An understanding of the needs of the audience 
C) The objectivity of your argument 
D) An understanding of cultural expectations 
E) An indication of your authority and power in the organization 
A) The incorporation of evidence to increase credibility 
B) An understanding of the needs of the audience 
C) The objectivity of your argument 
D) An understanding of cultural expectations 
E) An indication of your authority and power in the organization

Question 10

In which phase of the AIDA model does the writer encourage the audience to hear more about the problem,idea,or product?

Accepted Answer

A) Audience 
B) Attention 
C) Interest 
D) Desire 
E) Action 
A) Audience 
B) Attention 
C) Interest 
D) Desire 
E) Action

Question 11

Which of the following is the outcome of failing to fulfill an offer you made in a marketing or sales message?

Accepted Answer

A) Breach of contract 
B) Invasion of privacy 
C) Implied endorsements 
D) Ethical lapse 
E) Lack of etiquette 
A) Breach of contract 
B) Invasion of privacy 
C) Implied endorsements 
D) Ethical lapse 
E) Lack of etiquette

Question 12

In social-media marketing,________ are enthusiastic fans of your company and its products.

Accepted Answer

A) mega-users 
B) champions 
C) viral voices 
D) repeat customers 
E) bloggers 
A) mega-users 
B) champions 
C) viral voices 
D) repeat customers 
E) bloggers

Question 13

Which of the following is an example of psychographic information that can be determined about an audience?

Accepted Answer

A) Age 
B) Attitude 
C) Gender 
D) Occupation 
E) Education 
A) Age 
B) Attitude 
C) Gender 
D) Occupation 
E) Education

Question 14

Why do some users consider remarketing and behavioral targeting to be unethical?

Accepted Answer

A) The practice is invasive 
B) The practice compromises data security 
C) The practice generates additional spam 
D) There is no "opt out" option 
E) The practice allows bloggers to publish misinformation 
A) The practice is invasive 
B) The practice compromises data security 
C) The practice generates additional spam 
D) There is no "opt out" option 
E) The practice allows bloggers to publish misinformation

Question 15

________ take potential customers through the purchasing process without asking for an immediate purchase decision.

Accepted Answer

A) Marketing messages 
B) Sales messages 
C) Mission statements 
D) Business previews 
E) Direct messages 
A) Marketing messages 
B) Sales messages 
C) Mission statements 
D) Business previews 
E) Direct messages

Question 16

Demographic information includes people's psychological characteristics,such as personality,attitudes,and lifestyle.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following would NOT be an effective technique for gaining audience attention in sales messages?

Accepted Answer

A) Offering an exciting product benefit 
B) Encouraging people to place an order 
C) Offering a unique solution to a common problem 
D) Appealing to people's emotions 
A) Offering an exciting product benefit 
B) Encouraging people to place an order 
C) Offering a unique solution to a common problem 
D) Appealing to people's emotions

Question 18

Persuasion is about letting audiences know they have choices and presenting your choice in the best possible light.

Accepted Answer

A) True 
 B)False

Question 19

Because promotional messages are not legally binding contracts in most states,it is usually acceptable to imply offers or promises you cannot deliver.

Accepted Answer

A) True 
 B)False

Question 20

What are three methods of reasoning you can use when making a logical appeal?

Accepted Answer

Logical appeals can

How should your approach to the AIDA plan shift when developing marketing messages for social media?

When writing persuasive messages,one way to avoid faulty logic is to

Unlike more traditional promotional messages,those written for social media

Whereas focus on what the product does, focus on what the user experiences or gains.

Why are persuasive business messages based only on emotional appeals less effective?

What are the four communication stages in the AIDA model?

When you're writing a persuasive message,you can encourage a positive response by

Circular reasoning is a logical fallacy that involves

Which of the following should be evaluated when reviewing the content of a persuasive message?

In which phase of the AIDA model does the writer encourage the audience to hear more about the problem,idea,or product?

Which of the following is the outcome of failing to fulfill an offer you made in a marketing or sales message?

In social-media marketing,________ are enthusiastic fans of your company and its products.

Which of the following is an example of psychographic information that can be determined about an audience?

Why do some users consider remarketing and behavioral targeting to be unethical?

________ take potential customers through the purchasing process without asking for an immediate purchase decision.

Demographic information includes people's psychological characteristics,such as personality,attitudes,and lifestyle.

Which of the following would NOT be an effective technique for gaining audience attention in sales messages?

Persuasion is about letting audiences know they have choices and presenting your choice in the best possible light.

Because promotional messages are not legally binding contracts in most states,it is usually acceptable to imply offers or promises you cannot deliver.

What are three methods of reasoning you can use when making a logical appeal?

Understanding the Foundations of Business Communications

Collaboration,Interpersonal Communication,and Business Etiquette

Communication Challenges in a Diverse,Global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Digital Media

Social Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Finding,Evaluating,and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Presentations in a Social Media Environment

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters

Exam 12: Writing Persuasive Messages

How should your approach to the AIDA plan shift when developing marketing messages for social media?

When writing persuasive messages,one way to avoid faulty logic is to

Unlike more traditional promotional messages,those written for social media

Whereas ________ focus on what the product does,________ focus on what the user experiences or gains.

Why are persuasive business messages based only on emotional appeals less effective?

What are the four communication stages in the AIDA model?

When you're writing a persuasive message,you can encourage a positive response by

Circular reasoning is a logical fallacy that involves

Which of the following should be evaluated when reviewing the content of a persuasive message?

In which phase of the AIDA model does the writer encourage the audience to hear more about the problem,idea,or product?

Which of the following is the outcome of failing to fulfill an offer you made in a marketing or sales message?

In social-media marketing,________ are enthusiastic fans of your company and its products.

Which of the following is an example of psychographic information that can be determined about an audience?

Why do some users consider remarketing and behavioral targeting to be unethical?

________ take potential customers through the purchasing process without asking for an immediate purchase decision.

Demographic information includes people's psychological characteristics,such as personality,attitudes,and lifestyle.

Which of the following would NOT be an effective technique for gaining audience attention in sales messages?

Persuasion is about letting audiences know they have choices and presenting your choice in the best possible light.

Because promotional messages are not legally binding contracts in most states,it is usually acceptable to imply offers or promises you cannot deliver.

What are three methods of reasoning you can use when making a logical appeal?

Understanding the Foundations of Business Communications

Collaboration,Interpersonal Communication,and Business Etiquette

Communication Challenges in a Diverse,Global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Digital Media

Social Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Finding,Evaluating,and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Presentations in a Social Media Environment

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters

Whereas focus on what the product does, focus on what the user experiences or gains.