Exam 14: Promotion II: Social Media, directdatabase Marketing, personal Selling, and Public Relations

Explain and compare the concepts of telemarketing and direct selling.Why might a consumer be more likely to buy Tupperware at a home party than the same product from a telemarketer?

A(n)________ promotes the firm and tries to stimulate demand for a product but does not actually complete a sale.

Annual and quarterly financial reports are both examples of ________ activities.

A ________ is a loyal customer who works for a brand for free.

Prospecting and cold calling are interchangeable terms.

In which type of sales job is an employee LEAST likely to focus on relationship selling?

Why are people reached by direct mail better prospects for a company than those reached by mass media such as television or magazines?

Why is the image of telemarketers more positive in business marketing than it is in consumer marketing?

A salesperson would be most likely to use Standard & Poor's 500 Directory during which stage of the creative selling process?

Yelp and TripAdvisor are both examples of ________.

Planning a public relations campaign is a two-step process: develop objectives and then execute those objectives.

The salesperson contacts the customer for the first time in the ________ step of the creative selling process.

Identify the seven steps in the creative selling process.What may be the most difficult step for most salespeople?

The most common way for public relations specialists to communicate is through the use of ________.

In which of the following situations would personal selling be the LEAST cost-effective choice?