Exam 14: Promotion II: Social Media, directdatabase Marketing, personal Selling, and Public Relations

A group of people from a range of departments tasked with developing products and programs that satisfy the customer's needs is referred to as a ________ team.

Explain the buzz building form of viral marketing.What are the aims of viral marketing,and how are they accomplished? Give an example of a successful viral marketing campaign.

A manufacturer of toilet tissue sent its brand mascot to help refurbish restrooms at fairgrounds across the country.As part of this project,each restroom was to provide fairgoers with a clean oasis featuring aromatherapy,soothing music,constant maintenance,and premium toilet tissue.Newspaper articles about the company's role in making restrooms inviting are an example of ________.

Catalogs,brochures,and pamphlets are all examples of which type of marketing?

Which of the following is a sales technique that focuses on making an immediate sale with little or no attempt to develop a relationship with the customer?

You want to collect information to evaluate your sales force in New England.Which of the following would you be LEAST likely to consider in doing so?

A major manufacturer of automobile tires sells its products at its dealership retail stores.After a tire is sold,the customer can return to any manufacturers' retail store and the tire can be rotated on the car at no expense to the customer.Should a repair to the tire be needed,the customer will receive a discount from the list price bill as a form of a warranty received at the time of purchase of the tire.Identify and explain the selling approach being implemented by this manufacturer.

Southern Security makes safes for storing valuables such as jewelry and family records.When Ed sold safes for the company,he had to be prepared with a response when a prospect said,"I have no room for a safe" or "My family heirlooms aren't valuable enough to put in a safe." In other words,Ed had to ________.

Personal selling is crucial in business-to-business marketing,especially when the deal involves intense price negotiations.

Public relations activities can be used to influence the attitudes and perceptions of various publics toward politicians and celebrities.

Which of the following is an input measure of a salesperson's success?

Direct-response TV (DRTV)includes short commercials of less than two minutes,30-minute or longer infomercials,and home shopping networks such as QVC and HSN.

As the salesperson entered the prospect's office,the salesperson extended his hand and said,"Your old college roommate Tiara Johns suggested I call on you." This action occurred in which stage of the creative selling process?

When Kenneth called Southern Security to buy a safe in which to store important personal documents and possessions,he most likely talked to a(n)________ who performed all the activities needed to process the transaction.

Which of the following communication and promotion tools involves establishing direct connections with customers aimed toward building crucial relationships?

Why does a firm's number of prospects always equal or exceed its number of qualified customers?

Pfizer pharmaceutical representatives call on physicians to influence them to prescribe the latest Pfizer medications over competing products.However,no sale is made until doctors call prescriptions into pharmacies that then place orders through their drug wholesalers.What type of sales position do these Pfizer pharmaceutical representatives hold,and what are their job responsibilities?

Crisis management is typically a public relations function.

In 2001,IBM had hundreds of "Peace Love Linux" logos painted on sidewalks to publicize the company's adoption of the Linux operating system.This is an example of buzz marketing.

Kathy Champe,a public relations specialist for a regional chain of pharmacies,regularly contacts members of the local and state-wide media with information about community events and charity fundraisers sponsored by her company.She is using ________.