Exam 14: Promotion II: Social Media, directdatabase Marketing, personal Selling, and Public Relations

Because customers almost always have objections during the presentation or closing step of the selling process,all salespeople should anticipate and be prepared to respond to objections.

Internal PR activities target a company's ________.

On a cost per contact basis,personal selling is much more expensive than national advertising.

Without prior introduction or arrangement,telemarketers telephone your home and business offering to sell you a variety of products.These telemarketers engage in what form of prospecting?

Compare and contrast proactive public relations activities and crisis management.

Your new-business sales force is responsible for prospecting and qualifying customers.Which of the following will likely occur?

Southern Security makes safes for storing valuables.When Ed sold safes for the company,he would deal with a prospect's concerns such as the cost of the safe and then ask,"Are you ready to purchase a safe for your family,or are there other concerns that we need to discuss?" When Ed asked this question,he was ________.

One of the barriers to greater reliance on ________ is the difficulty of gauging its effectiveness.

Brand ambassadors are volunteers spreading a company's brand message,while brand evangelists are paid employees using potentially unethical marketing tactics to spread a company's brand message.

Discuss how marketers can use virtual worlds to convey marketing communications.

You are responsible for supervising order takers at Acme,Inc.Which of the following would you be LEAST likely to expect these people to perform?

Which of the following is the placement of messages in nontraditional media,such as signs on elevator doors or in a restaurant's restrooms?

Compare the traditional one-to-many marketing communication model to the updated many-to-many communication model.What has caused the shift? What are the advantages and disadvantages of the new model for marketers?

A brand community can be created by marketers or can develop on its own among consumers.

Which of the following were designed to allow users to alert their friends of their exact whereabouts via their mobile phones?

The gap between good buzz and bad buzz is referred to as ________.

Introducing new products to consumers is not an objective that falls within the responsibilities of the PR department.

Which of the following is a service that lets users post short text messages to followers who subscribe to their microblog?

Only small companies with limited promotional budgets have successfully used viral marketing.

Lobbying,or building and maintaining relations with legislators and government officials to influence legislation and regulation,is part of ________.