Exam 14: Promotion II: Social Media, directdatabase Marketing, personal Selling, and Public Relations

Someone who orders a product through a catalog is responding to ________.

Identify an important difference for marketers between Twitter and Facebook.

Special events are public relations activities for which companies provide financial support to help fund an event in return for publicized recognition of the company's contribution.

When the Pharmaceutical Manufacturers Association spent eight million dollars creating and placing a print campaign arguing that the most expensive drugs represent just five percent of national health care expenditures,the association was using public relations.

A collection of products offered for sale in book form,usually consisting of product descriptions accompanied by photos of the items,is a ________.

Which of the following is a salesperson who works to develop long-term relationships with particular customers and may hold the title of "account manager"?

Compare and contrast partner relationship management (PRM)and customer relationship management (CRM).

There are three steps involved in creating a public relations campaign.The first step is to ________.

Which of the following is true of virtual worlds?

In an attempt to set the company apart from its competitors,United Parcel Service has its employees wear brown uniforms and drive brown trucks.What type of public relations tool is UPS using?

A flash mob is a type of ________.

What are two major forms of direct-response television (DRTV)?

At the sales presentation for EFTPS (a type of software for making the payment of all federal taxes secure,easy,and fast),it would be most logical for which member of the sales staff to demonstrate how payments can be set up 12 months in advance and how easy it is to view payment history?

In which stage of the creative selling process would the salesperson say,"What quantity would you like to order?"

Dancers and singers hired by the California Board of Tourism staged a series of seemingly impromptu performances of a medley of Beach Boys songs,including "Surfing U.S.A." and "California Girls," in busy airport terminals around the country.This is an example of ________.

Which of the following promotion tools is most closely associated with building up a positive corporate image and handling unfavorable stories and events?

Which of the following is a strategy that involves a company "ambushing" consumers with promotional content in places consumers would typically not expect to see information about a product or service?

According to an axiom in marketing,the more ________ the product,the more heavily firms tend to rely on personal selling to promote it.

The Red Baron Gallery has provided funding to Georgia Public Television to help pay for the rights to broadcast the Antiques Roadshow and is credited at the beginning of the show for its financial support.This is an example of ________.

________,which uses a data network to carry voice calls,is frequently used for communication between salespeople and customers.