Exam 14: Promotion II: Social Media, directdatabase Marketing, personal Selling, and Public Relations

Of the following,which sales job requires the LEAST creative selling?

Voice-over internet protocol (VoIP)systems enable salespeople to ________.

Which of the following is a relatively inexpensive objective measurement that public relations (PR)specialists can use to gauge the effectiveness of their efforts?

PeopleSoft is an enterprise application software that businesses can use to create more efficient relationships with suppliers,customers,and employees.To sell the entire software package,the company uses ________,which includes a technical specialist,an accounting expert,a human resources expert,and a sales representative.

Timely topics and research project stories are both types of ________.

WOM stands for ________.

Viral marketing is most closely related to which of the following?

Fiona Lambrech is the marketing director of a charity that raises funds to help provide educational services to children and families in developing countries.Fiona wants to reach a selective market of individuals who have recently donated to international charities.Which of the following types of direct marketing is Fiona most likely to use?

Why might public relations efforts have a strong impact on public awareness at a substantially lower cost than advertising?

Which of the following is the LEAST relevant characteristic that a salesperson should consider when qualifying a prospect?

For which of the following operations would telemarketing efforts likely be the most successful and the most profitable?

Viral marketing primarily uses which of the following communication channels?

It is more difficult to assess the bottom-line impact of public relations activities than the bottom-line impact of advertising.

During which stage of the creative selling process would a salesperson most likely try to learn about a customer's prior purchases and personal interests?

The "m" in m-commerce stands for ________.

What is the difference between catalogs and direct mail?

Today's consumers are increasingly getting information from one another rather than from the original source.This new communication landscape is referred to as ________.

When a company provides financial support for an event such as a concert or tournament,it is using the public relations activity of ________.

The final stage of the creative selling process is the close.

Which kind of marketing involves sending a brochure or pamphlet that offers a specific good or service at one point in time?