Exam 14: Promotion II: Social Media, directdatabase Marketing, personal Selling, and Public Relations

Factors that increase a firm's emphasis on ________ include purchases that are "new tasks" for a customer and transactions that require negotiation.

________ is direct communication to a customer that is conducted over the telephone.

Which of the following refers to everyday people participating in marketing by sharing their opinions with their friends,neighbors,and acquaintances?

Planning and implementing special events are typically responsibilities of ________.

Organic Designs is a small,successful chain of stores offering stylish clothes made of all-organic materials for infants,toddlers,and young children.Most of the Organic Designs stores are located in urban areas.Now Organic Designs is considering using direct marketing to reach potential customers who live outside of the company's existing markets.Which of the following methods of direct marketing would likely be most effective in accomplishing this goal?

The first step in the creative selling process is ________.

Which of the following is NOT a closing approach for a salesperson?

What is the sales job classification and responsibility of an employee who processes purchases over the phone?

Why has traditional mass market diminished as a way to talk to younger consumers?

An avatar is a ________.

A manufacturer of a variety of technological devices asked its marketing department to develop inexpensive methods of building and maintaining brand awareness and excitement.The marketing department then recruited consumers who were early adopters of technological devices to spread the word about the company's new products.This is an example of using ________.

The National Do Not Call Registry was established by which of the following?

The step that follows preapproach in the creative selling process is ________.

At Boeing,salespeople work with company specialists,such as financial analysts,technical specialists,and engineers,to call on potential and current customers.This is an example of ________.

In which step of the sales process would the salesperson call to ensure customer satisfaction and repeat business?

A company newsletter is an example of ________.

Explain how companies identify and use brand ambassadors and brand evangelists.

Southern Security makes safes for storing valuables.When Ed sold safes for the company,he sometimes told a prospect,"The model safe you are looking at is on sale this week.If you wait until next week to buy,you will spend $100 more." When Ed used this approach,he was using the ________ close.

After salesperson Danny O'Reilly has made a sale,he asks his customer if she knows of anyone else who might also be interested in buying his products.Referrals such as these are one method used in ________.

Blogs,wikis,and virtual worlds are all examples of ________.