Question 1

Anheuser-Busch and Miller Brewing both experienced market failures in the United Kingdom when they used the phrase "light beer" which was misinterpreted as:

Accepted Answer

A) being low in calories. 
B) having reduced alcohol levels. 
C) having light color. 
D) having less quality. 
E) having less quantity. 
A) being low in calories. 
B) having reduced alcohol levels. 
C) having light color. 
D) having less quality. 
E) having less quantity.

Question 2

Venice is threatened by modern invaders since it is one of the top cruise destinations.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is true about "coffee culture" in England?

Accepted Answer

A) Starbucks has been unsuccessful in its attempt to change the Brits' preference for tea. 
B) American entrepreneurs found success in England with the Seattle Coffee Company which Starbucks later acquired. 
C) Starbucks succeeded in England only after changing the company's name to Seattle Coffee Company. 
D) Starbucks-style coffee shops have been a flop because tea culture is too deeply engrained. 
E) Starbucks has been successful in England since it started selling beer. 
A) Starbucks has been unsuccessful in its attempt to change the Brits' preference for tea. 
B) American entrepreneurs found success in England with the Seattle Coffee Company which Starbucks later acquired. 
C) Starbucks succeeded in England only after changing the company's name to Seattle Coffee Company. 
D) Starbucks-style coffee shops have been a flop because tea culture is too deeply engrained. 
E) Starbucks has been successful in England since it started selling beer.

Question 4

Despite the fact that the American team advanced to the semi-finals in South Africa,the game is much more popular in other parts of the world.There is an effort to make soccer popular in the United States,and many fashion brands are interesting in marketing their products which pertain to soccer and other sports.Considering this aspect which of the following statements is incorrect?

Accepted Answer

A) In the United States,2010 World Cup merchandise such as T-shirts was available at Walmart. 
B) FIFA is the only global marketer seeking revenue growth by boosting soccer's popularity in America. 
C) Yves Saint Laurent designer was selling merchandise with soccer related embossed emblems. 
D) The fall 2010 collection of designer clothes included "FIFA Heritage Tees" with logos on shirts. 
E) FIFA has chosen Total Apparel Group (TAG)to boost soccer's visibility and popularity among Americans. 
A) In the United States,2010 World Cup merchandise such as T-shirts was available at Walmart. 
B) FIFA is the only global marketer seeking revenue growth by boosting soccer's popularity in America. 
C) Yves Saint Laurent designer was selling merchandise with soccer related embossed emblems. 
D) The fall 2010 collection of designer clothes included "FIFA Heritage Tees" with logos on shirts. 
E) FIFA has chosen Total Apparel Group (TAG)to boost soccer's visibility and popularity among Americans.

Question 5

Which of the following is arranged starting with the highest level of environmental sensitivity and ending with the lowest level?

Accepted Answer

A) food→computers→integrated circuits 
B) integrated circuits→food→computers 
C) integrated circuits→computers→food 
D) computers→food→integrated circuits 
E) none of the above 
A) food→computers→integrated circuits 
B) integrated circuits→food→computers 
C) integrated circuits→computers→food 
D) computers→food→integrated circuits 
E) none of the above

Question 6

An intern from the United Kingdom was working in an American software company during summers.One day her boss gave her a memo asking her to post it,with the intention of having it put on the bulletin board.To her boss's surprise the letter was mailed by the intern since the word "post" means "mail" in British English.In communication terms this error can be attributed due to:

Accepted Answer

A) syntax. 
B) phonology. 
C) morphology. 
D) semantics. 
E) semiotics. 
A) syntax. 
B) phonology. 
C) morphology. 
D) semantics. 
E) semiotics.

Question 7

In surveys about color preferences,50 percent of respondents indicate green is their favorite-and it is favored by a wide margin over the next-preferred color.

Accepted Answer

A) True 
 B)False

Question 8

Hofstede considers culture as "the collective programming of the mind," which makes it necessary to look at the attitudes,beliefs,and values.Giving an example of a country,explain how these attributes are so important.

Accepted Answer

An attitude is a learned tendency to res

Question 9

"McDonaldization of culture," a term coined by Geert Hofstede,refers to the wide spread of McDonald's restaurants in the world and its adverse impact on global culture.

Accepted Answer

A) True 
 B)False

Question 10

According to Hofstede's research on cultural values,masculinity dimension describes a society in which social roles of men and women overlap.

Accepted Answer

A) True 
 B)False

Question 11

What are some of the salient characteristics and differences between high- and low-context cultures?

Accepted Answer

In a low-context culture,messages are ex

Question 12

In China,Dell had to find a meaningful interpretation of "direct sales." A literal translation results in zhi xiao which is the Chinese term for "illegal pyramid marketing schemes." To counteract the negative connotation,Dell's sales representatives began using the phrase zhi xiao ding gou,which translates as:

Accepted Answer

A) direct orders. 
B) direct marketing. 
C) pyramid orders. 
D) pyramid scheme. 
E) direct shipping. 
A) direct orders. 
B) direct marketing. 
C) pyramid orders. 
D) pyramid scheme. 
E) direct shipping.

Question 13

Colgate discovered that in Spanish colgate is a verb form that means "go hang yourself." Whirlpool found that consumers in Italy,France,and Germany had trouble pronouncing the name.These are examples which show the importance of ________ in global marketing.

Accepted Answer

A) syntax and morphology 
B) phonology and morphology 
C) syntax and semantics 
D) semantics and phonology 
E) semantics and morphology 
A) syntax and morphology 
B) phonology and morphology 
C) syntax and semantics 
D) semantics and phonology 
E) semantics and morphology

Question 14

Cultural influences are also quite apparent in food preparation and consumption patterns and habits.Domino's Pizza,the world's largest pizza-delivery company,pulled out of Italy because:

Accepted Answer

A) tomato sauce was too bold and competed with Italian products. 
B) people did not like to eat at home. 
C) Italians perceived its products to be "too American." 
D) Italians wanted more toppings on thick crust. 
E) Italians did not like anyone else to use the name pizza. 
A) tomato sauce was too bold and competed with Italian products. 
B) people did not like to eat at home. 
C) Italians perceived its products to be "too American." 
D) Italians wanted more toppings on thick crust. 
E) Italians did not like anyone else to use the name pizza.

Question 15

In Indonesia,home of the world's largest Muslim population,KFC uses Ramadan-themed outdoor advertising to encourage Indonesians to come to the restaurants at buka puasa,the end of each day's fast.

Accepted Answer

A) True 
 B)False

Question 16

Music represents a "transculture" that cannot be identified with any particular nation since rhythm is a universal aspect of music.

Accepted Answer

A) True 
 B)False

Question 17

In China,Dell had to find a meaningful interpretation of "direct sales," the phrase that describes the company's powerful business model.

Accepted Answer

A) True 
 B)False

Question 18

Venice is unique among the cities of the world and consists of more than 100 islands linked by a system of canals.

Accepted Answer

A) True 
 B)False

Question 19

Linguists have divided the study of languages into four main areas.The system of word formation is referred to as:

Accepted Answer

A) syntax. 
B) phonology. 
C) morphology. 
D) semantics. 
E) semiotics. 
A) syntax. 
B) phonology. 
C) morphology. 
D) semantics. 
E) semiotics.

Question 20

Colgate discovered that in Spanish colgate is a verb form that means "go hang yourself."

Accepted Answer

A) True 
 B)False

Anheuser-Busch and Miller Brewing both experienced market failures in the United Kingdom when they used the phrase "light beer" which was misinterpreted as:

Venice is threatened by modern invaders since it is one of the top cruise destinations.

Which of the following is true about "coffee culture" in England?

Which of the following is arranged starting with the highest level of environmental sensitivity and ending with the lowest level?

In surveys about color preferences,50 percent of respondents indicate green is their favorite-and it is favored by a wide margin over the next-preferred color.

Hofstede considers culture as "the collective programming of the mind," which makes it necessary to look at the attitudes,beliefs,and values.Giving an example of a country,explain how these attributes are so important.

"McDonaldization of culture," a term coined by Geert Hofstede,refers to the wide spread of McDonald's restaurants in the world and its adverse impact on global culture.

According to Hofstede's research on cultural values,masculinity dimension describes a society in which social roles of men and women overlap.

What are some of the salient characteristics and differences between high- and low-context cultures?

Colgate discovered that in Spanish colgate is a verb form that means "go hang yourself." Whirlpool found that consumers in Italy,France,and Germany had trouble pronouncing the name.These are examples which show the importance of ________ in global marketing.

Cultural influences are also quite apparent in food preparation and consumption patterns and habits.Domino's Pizza,the world's largest pizza-delivery company,pulled out of Italy because:

In Indonesia,home of the world's largest Muslim population,KFC uses Ramadan-themed outdoor advertising to encourage Indonesians to come to the restaurants at buka puasa,the end of each day's fast.

Music represents a "transculture" that cannot be identified with any particular nation since rhythm is a universal aspect of music.

In China,Dell had to find a meaningful interpretation of "direct sales," the phrase that describes the company's powerful business model.

Venice is unique among the cities of the world and consists of more than 100 islands linked by a system of canals.

Linguists have divided the study of languages into four main areas.The system of word formation is referred to as:

Colgate discovered that in Spanish colgate is a verb form that means "go hang yourself."

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing,investment,and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions Ii: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters

Exam 4: Social and Cultural Environments

Anheuser-Busch and Miller Brewing both experienced market failures in the United Kingdom when they used the phrase "light beer" which was misinterpreted as:

Venice is threatened by modern invaders since it is one of the top cruise destinations.

Which of the following is true about "coffee culture" in England?

Which of the following is arranged starting with the highest level of environmental sensitivity and ending with the lowest level?

In surveys about color preferences,50 percent of respondents indicate green is their favorite-and it is favored by a wide margin over the next-preferred color.

Hofstede considers culture as "the collective programming of the mind," which makes it necessary to look at the attitudes,beliefs,and values.Giving an example of a country,explain how these attributes are so important.

"McDonaldization of culture," a term coined by Geert Hofstede,refers to the wide spread of McDonald's restaurants in the world and its adverse impact on global culture.

According to Hofstede's research on cultural values,masculinity dimension describes a society in which social roles of men and women overlap.

What are some of the salient characteristics and differences between high- and low-context cultures?

Colgate discovered that in Spanish colgate is a verb form that means "go hang yourself." Whirlpool found that consumers in Italy,France,and Germany had trouble pronouncing the name.These are examples which show the importance of ________ in global marketing.

Cultural influences are also quite apparent in food preparation and consumption patterns and habits.Domino's Pizza,the world's largest pizza-delivery company,pulled out of Italy because:

In Indonesia,home of the world's largest Muslim population,KFC uses Ramadan-themed outdoor advertising to encourage Indonesians to come to the restaurants at buka puasa,the end of each day's fast.

Music represents a "transculture" that cannot be identified with any particular nation since rhythm is a universal aspect of music.

In China,Dell had to find a meaningful interpretation of "direct sales," the phrase that describes the company's powerful business model.

Venice is unique among the cities of the world and consists of more than 100 islands linked by a system of canals.

Linguists have divided the study of languages into four main areas.The system of word formation is referred to as:

Colgate discovered that in Spanish colgate is a verb form that means "go hang yourself."

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing,investment,and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions Ii: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters