Question 1

An intranet is a public network that allows authorized company personnel or outsiders to share information electronically in a secure fashion.

Accepted Answer

A) True 
 B)False  False

Question 2

An "incipient market" is a market that will emerge if a particular economic,demographic,political,or sociocultural trend continues in a country.

Accepted Answer

A) True 
 B)False  True

Question 3

Which of the following environmental factors may require marketers to adjust their approach to conducting international as opposed to domestic marketing research?

Accepted Answer

A) Researchers must be prepared for new parameters of doing business. 
B) Company personnel must come to grips with a new set of culture-based assumptions about conducting business. 
C) Research may help reduce psychological overload. 
D) Researchers may have to broaden the definition of competitors to include competitive pressures not present in the domestic market. 
E) all of the above 
A) Researchers must be prepared for new parameters of doing business. 
B) Company personnel must come to grips with a new set of culture-based assumptions about conducting business. 
C) Research may help reduce psychological overload. 
D) Researchers may have to broaden the definition of competitors to include competitive pressures not present in the domestic market. 
E) all of the above E

Question 4

What are "interdependence techniques" in the analysis of data? What type of measurement is possible with this technique,and what are different methods that are used in marketing research?

Accepted Answer

Interdependence techniques show the inte

Question 5

Tools that can be used for collecting primary data include:

Accepted Answer

A) survey research and interviews. 
B) consumer panels and observation. 
C) focus groups and survey research. 
D) interviews and observation. 
E) all of the above 
A) survey research and interviews. 
B) consumer panels and observation. 
C) focus groups and survey research. 
D) interviews and observation. 
E) all of the above

Question 6

One study of adult involvement in household tasks revealed greater similarities between the United Kingdom and the United States compared with France,Belgium,and French Canada.Thus,the United States and United Kingdom were "twins" based on common language.This study is an example of:

Accepted Answer

A) market latency. 
B) conjoint analysis. 
C) factor analysis. 
D) multidimensional scaling. 
E) cluster analysis. 
A) market latency. 
B) conjoint analysis. 
C) factor analysis. 
D) multidimensional scaling. 
E) cluster analysis.

Question 7

Emerging markets present a number of challenges to anyone conducting market research,which includes all of the following except:

Accepted Answer

A) underdeveloped technology infrastructure. 
B) geographic issues. 
C) data-gathering methodologies. 
D) privacy issues. 
E) lack of field teams. 
A) underdeveloped technology infrastructure. 
B) geographic issues. 
C) data-gathering methodologies. 
D) privacy issues. 
E) lack of field teams.

Question 8

A marketer of breakfast cereals might send researchers to preselected households at 6 a.m.to watch families go about their morning routines.

Accepted Answer

A) True 
 B)False

Question 9

A latent market is,in essence,an undiscovered market segment.

Accepted Answer

A) True 
 B)False

Question 10

Whirlpool conducts usability studies that provide insight into the ways consumers interact with its products.In one study in an emerging market,engineers and designers stood behind a two-way mirror and watched as a volunteer put groceries away in a Kenmore Elite refrigerator.The Whirlpool team recorded a variety of data,such as the amount of time required for the volunteer to finish the task and the number of features used.The basis of this research study was based on the fact that:

Accepted Answer

A) listening to customers is only possible in America. 
B) data collected in the United States should be applicable in other countries. 
C) consumers in different countries prefer different types of features. 
D) in China,it will be difficult to find enough space in homes to put a refrigerator. 
E) in India,refrigerators are seldom used by customers. 
A) listening to customers is only possible in America. 
B) data collected in the United States should be applicable in other countries. 
C) consumers in different countries prefer different types of features. 
D) in China,it will be difficult to find enough space in homes to put a refrigerator. 
E) in India,refrigerators are seldom used by customers.

Question 11

When using a "projective technique," the researcher presents close-ended or ambiguous stimuli to a subject in a focus group.

Accepted Answer

A) True 
 B)False

Question 12

In Singapore,Coca-Cola wanted to develop an advertisement program.They selected a group of teenagers in a room,and a trained moderator facilitated discussion asking questions on brand's image,advertisement,social trends,TV watching habits,and snack usage.This type of research is called:

Accepted Answer

A) survey research. 
B) observational studies. 
C) comparison studies. 
D) focus group research. 
E) experimental research. 
A) survey research. 
B) observational studies. 
C) comparison studies. 
D) focus group research. 
E) experimental research.

Question 13

If Avon would like to sell cosmetics in India,a good estimate can be achieved by researching the average wage of an office secretary.

Accepted Answer

A) True 
 B)False

Question 14

According to David Arnold,there are four possible approaches to forecasting by analogy,which does not include which of the following?

Accepted Answer

A) Data is available on a comparable product in the same country. 
B) Data is available on the same product in a comparable country. 
C) Data is available on the same product from a dependent distributor in a neighboring country. 
D) Data is available about a comparable company in the same country. 
E) Data is available on the same product in every country. 
A) Data is available on a comparable product in the same country. 
B) Data is available on the same product in a comparable country. 
C) Data is available on the same product from a dependent distributor in a neighboring country. 
D) Data is available about a comparable company in the same country. 
E) Data is available on the same product in every country.

Question 15

Red Bull energy drink manufacturer,Dietrich Mateschitz,hired a market research firm to assess the market potential for the drink.In the tests,consumers reacted negatively to the taste,the logo,and the brand name.The company ignored the research completely.

Accepted Answer

A) True 
 B)False

Question 16

When the Coca-Cola Company convened focus groups in Europe and Asia to assess potential market acceptance of a contoured aluminum soft drink can,it was attempting to collect ________ data.

Accepted Answer

A) primary 
B) secondary 
C) incipient 
D) quantitative 
E) MIS 
A) primary 
B) secondary 
C) incipient 
D) quantitative 
E) MIS

Question 17

The international marketing manager of an office furniture company ordered a research report on global telecommunications equipment sales.The report noted that,in the early 1990s,AT&T was awarded a $4 billion contract to provide communication network products and services in Saudi Arabia.The manager took this as a cue to put Saudi Arabia on her information agenda,reasoning that office furniture sales would increase as the country's telephone system was improved.As described here,the marketing manager is viewing Saudi Arabia as a(n):

Accepted Answer

A) latent market. 
B) incipient market. 
C) cluster market. 
D) existing market. 
E) primary market. 
A) latent market. 
B) incipient market. 
C) cluster market. 
D) existing market. 
E) primary market.

Question 18

When research shows that Burberry and Ferragamo are perceived as the most similar by consumers while Coach and Dior are the farthest apart,researchers can interpret the results to show which brands are in direct competition.

Accepted Answer

A) True 
 B)False

Question 19

Marketers must be aware of the impact of SRC and other cultural assumptions since:

Accepted Answer

A) it can have several positive effects on market planning. 
B) it enhances management's willingness to pursue market research. 
C) it can help ensure that the research effort is designed with minimal home-country bias. 
D) it can help ensure that the research effort is designed with minimal second-country bias. 
E) All of the above are correct. 
A) it can have several positive effects on market planning. 
B) it enhances management's willingness to pursue market research. 
C) it can help ensure that the research effort is designed with minimal home-country bias. 
D) it can help ensure that the research effort is designed with minimal second-country bias. 
E) All of the above are correct.

Question 20

Predicting economic and income growth rates is particularly important when researching which type of market?

Accepted Answer

A) existing markets 
B) latent markets 
C) parallel markets 
D) incipient markets 
E) local markets 
A) existing markets 
B) latent markets 
C) parallel markets 
D) incipient markets 
E) local markets

An intranet is a public network that allows authorized company personnel or outsiders to share information electronically in a secure fashion.

An "incipient market" is a market that will emerge if a particular economic,demographic,political,or sociocultural trend continues in a country.

Which of the following environmental factors may require marketers to adjust their approach to conducting international as opposed to domestic marketing research?

What are "interdependence techniques" in the analysis of data? What type of measurement is possible with this technique,and what are different methods that are used in marketing research?

Tools that can be used for collecting primary data include:

One study of adult involvement in household tasks revealed greater similarities between the United Kingdom and the United States compared with France,Belgium,and French Canada.Thus,the United States and United Kingdom were "twins" based on common language.This study is an example of:

Emerging markets present a number of challenges to anyone conducting market research,which includes all of the following except:

A marketer of breakfast cereals might send researchers to preselected households at 6 a.m.to watch families go about their morning routines.

A latent market is,in essence,an undiscovered market segment.

When using a "projective technique," the researcher presents close-ended or ambiguous stimuli to a subject in a focus group.

In Singapore,Coca-Cola wanted to develop an advertisement program.They selected a group of teenagers in a room,and a trained moderator facilitated discussion asking questions on brand's image,advertisement,social trends,TV watching habits,and snack usage.This type of research is called:

If Avon would like to sell cosmetics in India,a good estimate can be achieved by researching the average wage of an office secretary.

According to David Arnold,there are four possible approaches to forecasting by analogy,which does not include which of the following?

Red Bull energy drink manufacturer,Dietrich Mateschitz,hired a market research firm to assess the market potential for the drink.In the tests,consumers reacted negatively to the taste,the logo,and the brand name.The company ignored the research completely.

When the Coca-Cola Company convened focus groups in Europe and Asia to assess potential market acceptance of a contoured aluminum soft drink can,it was attempting to collect ________ data.

When research shows that Burberry and Ferragamo are perceived as the most similar by consumers while Coach and Dior are the farthest apart,researchers can interpret the results to show which brands are in direct competition.

Marketers must be aware of the impact of SRC and other cultural assumptions since:

Predicting economic and income growth rates is particularly important when researching which type of market?

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing,investment,and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions Ii: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters

Exam 6: Global Information Systems and Market Research

An intranet is a public network that allows authorized company personnel or outsiders to share information electronically in a secure fashion.

An "incipient market" is a market that will emerge if a particular economic,demographic,political,or sociocultural trend continues in a country.

Which of the following environmental factors may require marketers to adjust their approach to conducting international as opposed to domestic marketing research?

What are "interdependence techniques" in the analysis of data? What type of measurement is possible with this technique,and what are different methods that are used in marketing research?

Tools that can be used for collecting primary data include:

One study of adult involvement in household tasks revealed greater similarities between the United Kingdom and the United States compared with France,Belgium,and French Canada.Thus,the United States and United Kingdom were "twins" based on common language.This study is an example of:

Emerging markets present a number of challenges to anyone conducting market research,which includes all of the following except:

A marketer of breakfast cereals might send researchers to preselected households at 6 a.m.to watch families go about their morning routines.

A latent market is,in essence,an undiscovered market segment.

When using a "projective technique," the researcher presents close-ended or ambiguous stimuli to a subject in a focus group.

In Singapore,Coca-Cola wanted to develop an advertisement program.They selected a group of teenagers in a room,and a trained moderator facilitated discussion asking questions on brand's image,advertisement,social trends,TV watching habits,and snack usage.This type of research is called:

If Avon would like to sell cosmetics in India,a good estimate can be achieved by researching the average wage of an office secretary.

According to David Arnold,there are four possible approaches to forecasting by analogy,which does not include which of the following?

Red Bull energy drink manufacturer,Dietrich Mateschitz,hired a market research firm to assess the market potential for the drink.In the tests,consumers reacted negatively to the taste,the logo,and the brand name.The company ignored the research completely.

When the Coca-Cola Company convened focus groups in Europe and Asia to assess potential market acceptance of a contoured aluminum soft drink can,it was attempting to collect ________ data.

When research shows that Burberry and Ferragamo are perceived as the most similar by consumers while Coach and Dior are the farthest apart,researchers can interpret the results to show which brands are in direct competition.

Marketers must be aware of the impact of SRC and other cultural assumptions since:

Predicting economic and income growth rates is particularly important when researching which type of market?

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing,investment,and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions Ii: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters