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In Singapore,Coca-Cola Wanted to Develop an Advertisement Program

Question 40

Multiple Choice

In Singapore,Coca-Cola wanted to develop an advertisement program.They selected a group of teenagers in a room,and a trained moderator facilitated discussion asking questions on brand's image,advertisement,social trends,TV watching habits,and snack usage.This type of research is called:


A) survey research.
B) observational studies.
C) comparison studies.
D) focus group research.
E) experimental research.

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