Question 1

In global marketing research,it is important to establish scalar equivalence when obtaining information from different countries.

Accepted Answer

A) True 
 B)False

Question 2

The U.S.government's most comprehensive source of world trade data is:

Accepted Answer

A) National Trade Data Base (NTD
B) . 
B) Census Bureau. 
C) Bureau of Economic Analysis. 
D) Eurostat. 
E) Gross Domestic Product (GDP). 
A) National Trade Data Base (NTD
B) . 
B) Census Bureau. 
C) Bureau of Economic Analysis. 
D) Eurostat. 
E) Gross Domestic Product (GDP).

Question 3

A marketer of breakfast cereals might send researchers to preselected households at 6 A.M.to watch families go about their morning routines.The client could also assign a researcher to accompany family members to the grocery store to record their behavior under actual shopping conditions.This type of research method is considered as:

Accepted Answer

A) focus group. 
B) invasion of privacy. 
C) consumer panel study. 
D) factor analysis. 
E) observation. 
A) focus group. 
B) invasion of privacy. 
C) consumer panel study. 
D) factor analysis. 
E) observation.

Question 4

CRM tools allow companies such as Credit Suisse,AT&T,Hewlett-Packard and others to determine:

Accepted Answer

A) warranty of products sold to consumers. 
B) amount paid by consumers in different countries. 
C) which customers are most valuable. 
D) the use of credit cards for payment. 
E) the use of laptop computers by customers. 
A) warranty of products sold to consumers. 
B) amount paid by consumers in different countries. 
C) which customers are most valuable. 
D) the use of credit cards for payment. 
E) the use of laptop computers by customers.

Question 5

"Back translation" is a technique whereby a survey or other document that has been translated is returned (i.e."sent back")to the translator for corrections.

Accepted Answer

A) True 
 B)False

Question 6

Companies wishing to minimize the cost and effort associated with market research should start by collecting and analyzing primary data.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is an IT tool designed specifically to help retailers work more closely with vendors on stock replenishment?

Accepted Answer

A) BOLD 
B) ECR 
C) data warehouse 
D) projection 
E) EDI 
A) BOLD 
B) ECR 
C) data warehouse 
D) projection 
E) EDI

Question 8

Campbell is the world's largest soup company,commanding about 80% of the U.S.canned soup market.However,the company has a presence in only 6% of the world's soup markets.Russians eat 32 billion servings of soup each year,and the Chinese consume 300 billion! By contrast,Americans eat 15 billion servings each year.Sensing a huge opportunity,Campbell has dispatched teams to observe Russian and Chines habits.This type of interpretation and decision is based on:

Accepted Answer

A) demand pattern analysis. 
B) income elastic analysis. 
C) time series displacement. 
D) polycentrism. 
E) comparative analysis. 
A) demand pattern analysis. 
B) income elastic analysis. 
C) time series displacement. 
D) polycentrism. 
E) comparative analysis.

Question 9

Retailers are increasingly using a technique known as efficient consumer response (ECR)in an effort to work more closely with vendors on stock replenishment.

Accepted Answer

A) True 
 B)False

Question 10

Suppose Apple has collected extensive survey data about its new iPhone,and respondents have rated it on twenty different features and benefits.Now researchers want to reduce the amount of data to a few underlying dimensions.Which data analysis technique should the researchers use?

Accepted Answer

A) analogy 
B) conjoint analysis 
C) factor analysis 
D) multidimensional scaling 
E) cluster analysis 
A) analogy 
B) conjoint analysis 
C) factor analysis 
D) multidimensional scaling 
E) cluster analysis

Question 11

If Coach,a luxury good marketer,would like to study the consumer perceptions of global luxury brands,what would be the best approach since there are several competitors?

Accepted Answer

Consumers may differentiate one designer

Question 12

Which of the following correctly reflects marketing expert David Arnold's recommendations for companies engaged in global market research?

Accepted Answer

A) use multiple indicators 
B) develop customized measures specific to an industry or product 
C) conduct comparative assessments in neighboring countries 
D) observation should be weighted more heavily than statements of purchase intention 
E) all of the above 
A) use multiple indicators 
B) develop customized measures specific to an industry or product 
C) conduct comparative assessments in neighboring countries 
D) observation should be weighted more heavily than statements of purchase intention 
E) all of the above

Question 13

Market research should focus on finding out how a potential customer can be changed into an actual customer.

Accepted Answer

A) True 
 B)False

Question 14

EDI links with vendors to enable retailers to improve inventory management and restock hot-selling products in a timely,cost-effective manner.

Accepted Answer

A) True 
 B)False

Question 15

The decision by Toyota executives to introduce the Sienna minivan in the U.S.market was based on their study of a(n)________ market.

Accepted Answer

A) existing 
B) latent 
C) parallel 
D) incipient 
E) global 
A) existing 
B) latent 
C) parallel 
D) incipient 
E) global

Question 16

According to the Global Market Research Reports,data for Chinese markets are available for:

Accepted Answer

A) cosmetics. 
B) online music. 
C) whiskies. 
D) luxury goods. 
E) pharmaceutical. 
A) cosmetics. 
B) online music. 
C) whiskies. 
D) luxury goods. 
E) pharmaceutical.

Question 17

Which of the following is true about etic and emic approaches to country analysis?

Accepted Answer

A) The etic and emic approaches are identical. 
B) An emic approach studies a culture from within;etic analysis is "from the outside." 
C) An emic approach studies a culture "from the outside";etic analysis studies a culture from within. 
D) The emic / etic distinction is not useful in cultural studies. 
E) The emic / etic approaches cannot be applied to Asian countries. 
A) The etic and emic approaches are identical. 
B) An emic approach studies a culture from within;etic analysis is "from the outside." 
C) An emic approach studies a culture "from the outside";etic analysis studies a culture from within. 
D) The emic / etic distinction is not useful in cultural studies. 
E) The emic / etic approaches cannot be applied to Asian countries.

Question 18

When consumers have difficulty in verbalizing their perceptions,and there are different alternative brands of toothpaste,what is the best method of judging them in terms of similarity?

Accepted Answer

A) cluster analysis 
B) MDS 
C) dependence techniques 
D) factor loading 
E) focus group 
A) cluster analysis 
B) MDS 
C) dependence techniques 
D) factor loading 
E) focus group

Question 19

Grey China Advertising agency gathers a wealth of information about attitudes and buying patterns of the Chinese in its Grey China Base Annual Consumer Study.Recent findings point to growing concerns about the future,Westernization of grocery purchases,growing market saturation,increasingly discerning customers and a rise in consumer willingness to try new products.These data can be very inconsistent since conflicting findings were reported by different agencies.For example,data gathered by Euromonitor International estimates soft-drink consumption at 23 billion liters in China,while Coca- Cola's in-house marketing research team places the figure at 39 billion liters.Similar differences were noted in other data published by different agencies.What is the best approach in such situations so that finite decisions can be made? What are the differences between latent and incipient markets?

Accepted Answer

These types of discrepancies are expecte

Question 20

Market research is the project-specific,systematic gathering of data and is the activity that links the consumer,customer,and public to the marketer through information.

Accepted Answer

A) True 
 B)False

In global marketing research,it is important to establish scalar equivalence when obtaining information from different countries.

The U.S.government's most comprehensive source of world trade data is:

CRM tools allow companies such as Credit Suisse,AT&T,Hewlett-Packard and others to determine:

"Back translation" is a technique whereby a survey or other document that has been translated is returned (i.e."sent back")to the translator for corrections.

Companies wishing to minimize the cost and effort associated with market research should start by collecting and analyzing primary data.

Which of the following is an IT tool designed specifically to help retailers work more closely with vendors on stock replenishment?

Retailers are increasingly using a technique known as efficient consumer response (ECR)in an effort to work more closely with vendors on stock replenishment.

Suppose Apple has collected extensive survey data about its new iPhone,and respondents have rated it on twenty different features and benefits.Now researchers want to reduce the amount of data to a few underlying dimensions.Which data analysis technique should the researchers use?

If Coach,a luxury good marketer,would like to study the consumer perceptions of global luxury brands,what would be the best approach since there are several competitors?

Which of the following correctly reflects marketing expert David Arnold's recommendations for companies engaged in global market research?

Market research should focus on finding out how a potential customer can be changed into an actual customer.

EDI links with vendors to enable retailers to improve inventory management and restock hot-selling products in a timely,cost-effective manner.

The decision by Toyota executives to introduce the Sienna minivan in the U.S.market was based on their study of a(n)________ market.

According to the Global Market Research Reports,data for Chinese markets are available for:

Which of the following is true about etic and emic approaches to country analysis?

When consumers have difficulty in verbalizing their perceptions,and there are different alternative brands of toothpaste,what is the best method of judging them in terms of similarity?

Market research is the project-specific,systematic gathering of data and is the activity that links the consumer,customer,and public to the marketer through information.

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing,investment,and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions Ii: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters

Exam 6: Global Information Systems and Market Research

In global marketing research,it is important to establish scalar equivalence when obtaining information from different countries.

The U.S.government's most comprehensive source of world trade data is:

CRM tools allow companies such as Credit Suisse,AT&T,Hewlett-Packard and others to determine:

"Back translation" is a technique whereby a survey or other document that has been translated is returned (i.e."sent back")to the translator for corrections.

Companies wishing to minimize the cost and effort associated with market research should start by collecting and analyzing primary data.

Which of the following is an IT tool designed specifically to help retailers work more closely with vendors on stock replenishment?

Retailers are increasingly using a technique known as efficient consumer response (ECR)in an effort to work more closely with vendors on stock replenishment.

Suppose Apple has collected extensive survey data about its new iPhone,and respondents have rated it on twenty different features and benefits.Now researchers want to reduce the amount of data to a few underlying dimensions.Which data analysis technique should the researchers use?

If Coach,a luxury good marketer,would like to study the consumer perceptions of global luxury brands,what would be the best approach since there are several competitors?

Which of the following correctly reflects marketing expert David Arnold's recommendations for companies engaged in global market research?

Market research should focus on finding out how a potential customer can be changed into an actual customer.

EDI links with vendors to enable retailers to improve inventory management and restock hot-selling products in a timely,cost-effective manner.

The decision by Toyota executives to introduce the Sienna minivan in the U.S.market was based on their study of a(n)________ market.

According to the Global Market Research Reports,data for Chinese markets are available for:

Which of the following is true about etic and emic approaches to country analysis?

When consumers have difficulty in verbalizing their perceptions,and there are different alternative brands of toothpaste,what is the best method of judging them in terms of similarity?

Market research is the project-specific,systematic gathering of data and is the activity that links the consumer,customer,and public to the marketer through information.

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing,investment,and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions Ii: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters