Exam 16: Strategic Elements of Competitive Advantage
Exam 1: Introduction to Global Marketing90 Questions
Exam 2: The Global Economic Environment89 Questions
Exam 3: The Global Trade Environment90 Questions
Exam 4: Social and Cultural Environments90 Questions
Exam 5: The Political,legal,and Regulatory Environments90 Questions
Exam 6: Global Information Systems and Market Research90 Questions
Exam 7: Segmentation,targeting,and Positioning90 Questions
Exam 8: Importing,exporting,and Sourcing90 Questions
Exam 9: Global Market Entry Strategies: Licensing,investment,and Strategic Alliances88 Questions
Exam 10: Brand and Product Decisions in Global Marketing90 Questions
Exam 11: Pricing Decisions90 Questions
Exam 12: Global Marketing Channels and Physical Distribution89 Questions
Exam 13: Global Marketing Communications Decisions I: Advertising and Public Relations90 Questions
Exam 14: Global Marketing Communications Decisions Ii: Sales Promotion, personal Selling, and Special Forms of Marketing Communication90 Questions
Exam 15: Global Marketing and the Digital Revolution90 Questions
Exam 16: Strategic Elements of Competitive Advantage90 Questions
Exam 17: Leadership, organization, and Corporate Social Responsibility90 Questions
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Competition in an industry tends to drive rates of return on invested capital up towards the level of "perfect competition."
Free
(True/False)
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Correct Answer:
False
The rivalry between Dell,Hewlett-Packard,Gateway,Compaq,and Apple forces all the players to undertake all of the following except:
Free
(Multiple Choice)
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Correct Answer:
E
Intel achieved success by using "Intel Inside" advertising campaign and logo that appears on many brands of PCs.This is an example of barrier to entry classified as:
Free
(Multiple Choice)
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Correct Answer:
B
Research by Morgan Stanley indicates that the United States is home to more companies with global competitive advantage than any other country.
(True/False)
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In the tech world,about 90% of the world's nearly one billion PCs run on Microsoft's operating systems and 80% use Intel's microprocessors.This represents which aspect of the Porter's five forces model?
(Multiple Choice)
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Maytag has been called "the Rolls-Royce of washers and dryers," and it can be said that it has achieved a competitive advantage by means of differentiation.
(True/False)
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The country with the highest number of companies with Global Competitive Advantage is:
(Multiple Choice)
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Analyzed in terms of Porter's five forces model,Walmart's ability to dictate terms to the music industry is one indication of the retail giant's supplier power.
(True/False)
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There have been considerable changes that have taken effect since Porter presented his theories.One such impact is due to the tremendous technological advancement.In light of these changes,examine what potential impact technology has on some of his theories.
(Essay)
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Apple's success with iPhone prompted Samsung and others to enter the market.This is an example of the "perfect competition."
(True/False)
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Taiwan's Acer prospered by following founder Stan Shih's strategy of approaching the world computer market from the periphery.By the time Acer was ready to target the United States in earnest,it was already the number one PC brand in key countries in Latin America,Southeast Asia,and the Middle East.This is an example of which component of competitive innovation?
(Multiple Choice)
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Dell's factories can assemble a complete PC in 3 minutes.With a build-to-order strategy at the heart of its business model,Dell's sales staff maintains close ties with customers.This approach represents which aspect of the Porter's five forces model?
(Multiple Choice)
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Several factors can create intense rivalry among firms.These factors include all of the following factors except:
(Multiple Choice)
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Rivalry among firms refers to all the actions taken by firms in the industry to improve their positions and gain advantage over each other.
(True/False)
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Caterpillar's attention was focused elsewhere when Komatsu made its first international entry into the Eastern European Market.Based on the strategic intent framework,this is an example of:
(Multiple Choice)
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"Hypercompetition" refers to companies that are successful and find sustainable competitive advantages.
(True/False)
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According to D'Aveni,in today's business environment,short product life cycles,short product design cycles,new technologies,and globalization undermine market stability;thereby an acceleration of competitive forces takes place.
(True/False)
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Michael Porter's generic strategy framework is derived from the basic types of competitive advantage and the scope of the target market served.
(True/False)
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Michael Porter's five forces model and Rugman and D'Cruz's flagship model are both based on the concept of corporate individualism.
(True/False)
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"Factor conditions" refers to a country's endowment with resources which may have been created or inherited.
(True/False)
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