Exam 4: Social and Cultural Environments

Danes generally are not afraid of taking chances;they are comfortable doing things that are not carefully thought out or planned.Denmark's "flexicurity" policy combines free labor markets with adjustable welfare benefits.This is an example of the application of Hofstede's typology under the values which highlight:

The power distance dimension reflects the degree of trust among members of society.Thus,the higher the power distance (PDI)the:

That floppy disks are being dumped in favor of USB mass storage devices can be attributed to which characteristics of innovation?

Insisting on competitive bidding can cause complications in:

In Korea 4 5683 968 can be interpreted as "I love you."

When marketers refer to "fast-food culture",or "credit-card culture" they are referring to a cosmopolitan culture which is comprised of various segments of the population which are interconnected.

A few years ago,Philips Electronics developed a new consumer electronics product called the Digital Compact Cassette player.DCC did more than allow users to record and playback in a new digital format;DCC was also designed to play the older,analog cassette tapes that many people own.However,die-hard audio buffs were the only ones to buy DCC and Philips ultimately discontinued the product.Which of the following statements based on adopter categories describes this?

If a potential Latin American customer insists on giving you a tour of the architectural highlights of his city prior to discussing business,it's a clue that you are doing business in a high-context culture.

Procter & Gamble's introduction of All-Temperature Cheer laundry detergent in Japan was a flop at first.The problem was that Japanese women wash clothes in cold water-either tap water or leftover bath water-so they don't care about all-temperature washing (which is a big selling point in the United States).Also,Cheer was first introduced in Japan at a time when the market for fabric softeners in Japan was rapidly expanding.However,when Japanese housewives added lots of fabric softener to the water,Cheer didn't produce many suds (Americans don't use as much fabric softener).P&G reformulated the product so it wouldn't be affected by fabric softeners,and ads for Cheer in Japan pledged superior cleaning in cold water,not all temperatures.Which of the following might have helped P&G avoid the initial problems with Cheer?

Culture includes conscious and unconscious values,ideas,attitudes,and symbols that shape human behavior and that are confined to one generation.

Which of the following is true about the innovation diffusion process in Asia?

When the Coca-Cola Company was developing its new Dasani bottled water brand,linguists helped guide the naming process.For example,the recurring "a" was chosen because it has a soothing sound.In linguistics,issues pertaining to letters and sounds are a matter of:

In high-context cultures,time is:

A massive effort dubbed as "Moses Project" is underway in Venice in order to:

According to Roger's diffusion theory,most customers will not purchase expensive products without the "hands-on" experience marketers call "trial."

In order to convey the sense of the country of origin it is advisable to use the same background music in broadcast commercials in all parts of the world.

Two countries that score high in uncertainty avoidance are:

The diversity of cultures around the world is also reflected in languages and communication.When KFC translated its slogan "Finger Licking Good" it became "Eat your fingers" in Chinese;similarly "Pepsi is for Generations" became "your grandparents will come out of the grave to drink Pepsi." Studies showing how linguists have divided the study of spoken or verbal language demonstrate how verbal and non-verbal communication can have an impact on marketing around the world.

Which is not considered as a long-term value?

Giving examples show how technology is providing interesting new opportunities for exploiting linguistics in the name of marketing.