Exam 4: Social and Cultural Environments

Reference to one's own cultural values or self-reference criterion (SRC)can create a cultural myopia.It can consciously or unconsciously create considerable problems for marketing professionals.Using Walt Disney's decision to build a theme park in France,address the problem,following a systematic framework.

European consumers have faced a number of food-related issues,including an outbreak of hoof-and-mouth disease and continuing concerns over mad cow disease.As a result,many are skeptical about GMOs (genetically-modified organisms)and the benefits of eating food products that incorporate genetically-engineered ingredients.As one French citizen noted recently,"We have a very risk-averse society that has been completely traumatized by food scares." Thinking about this situation in terms of Hofstede's cultural values framework,one might reasonably interpret this remark to indicate that France ranks relatively high in:

Former Disney chairman Michael Eisner and other company executives were blinded by ethnocentrism.Avoiding the Self-Reference Criterion (SRC)requires a person to suspend assumptions based on prior experience and success and be prepared to acquire new knowledge about human behavior and motivation.

There is nothing inherently "good" or "bad" about any color of the spectrum and all associations and perceptions regarding color arise from culture.Which of the following statements is not true?

The lesson that SRC (Self-Reference Criterion)teaches can be summarized as:

Long-term values include persistence (perseverance),defined as a general tenacity in the pursuit of a goal.

A number of authors,journalists,and food critics have chronicled a disturbing trend in the land of haute cuisine-the decline in France's status as a culinary superpower.

Long-term values include all of the following except:

Westerners doing business in the Middle East must be careful not to reveal the soles of their shoes to hosts or pass documents with the left hand.

Which of the following best sums up the experience of Walt Disney Company executives when creating Disney's theme park in Paris?

While some food preferences remain deeply embedded in culture,there is plenty of evidence that global dietary preferences are converging.Examples of such a change can be predicted from:

Although some food preferences remain deeply embedded in culture,plenty of evidence suggests that global dietary preferences are converging.

The power distance dimension reflects the degree of trust among members of society.Thus,the higher the power distance (PDI),the higher the level of trust.

Domino's Pizza had to pull out of Italy because Italians perceived its products to be "too American."

The use of this color dates back millennia as seen by artisans in ancient Egypt,China,and Mayan civilizations all worked with the color,which is now associated with royalty and divinity.

Giving business cards with the left hand in Malaysia,showing soles of shoes to a host in Saudi Arabia,and winking one eye in India are all considered impolite interpersonal communication due to the fact that:

Competitive bidding is most likely to be infrequent in a low-context culture.

The ________ the level of environmental sensitivity for a given product,the ________ the need for managers to address country-specific economic,regulatory,technological,social and cultural environmental conditions.

Which of the following can negatively influence the rate of diffusion of an innovation?

According to Geert Hofstede,which of the following is a key cultural dimension that helps account for rapid economic growth in Asia?