Exam 10: Creative Use of Advertising and Promotion

The normal cooperative advertising plan involves a united advertising effort by a group of small businessmen in related businesses.

Under the "what-is-affordable method" of establishing an advertising budget,advertising is viewed as an investment which produces sales and profits in the future.

The most powerful unique selling proposition is tied to the tangible practical features of the product.

The ________ becomes the heart of a company's advertising message.

The form of advertising that gives the small business owner a preselected audience and an economical way to make sales calls would be:

One significant disadvantage of trade shows is inability to bring in new customers or international customers.

In radio advertising,30-second ads are the most common.

Effective ads are built on:

What is the value of outdoor and transit advertising to the small business?

Direct mail advertisers have found that recipients of direct mail computer disks throw them away at a higher rate than they do magazines or newspapers.

How could an entrepreneur use the Internet to advertise his/her business?

A company's target audience and the nature of its message determine the advertising media it will use.

One of the disadvantages of using transit advertising is its:

Timex designs a set of newspaper ads promoting its watches,making them available at no cost to jewelers selling its watches so they can add their names,addresses,and phone numbers.It is using ________ advertising.

The objective-and-task method is the easiest and most used technique for establishing an advertising budget.

A significant disadvantage of television advertising is the difficulty in changing an ad to match the rapidly changing marketplace.