Question 1

A consumer who purchases a certain style of clothes to establish and reinforce a unique identity is most likely fulfilling a need for _____.

Accepted Answer

A)  ego-defense 
B)  affiliation 
C)  modeling 
D)  expression 
E)  cues 
A)  ego-defense 
B)  affiliation 
C)  modeling 
D)  expression 
E)  cues

Question 2

Which of the following is NOT used to classify McGuire's psychological motives?

Accepted Answer

A)  Is the mode of motivation cognitive or affective? 
B)  Is the motive focused on preservation of the status quo or on growth? 
C)  Is this behavior actively initiated or in response to the environment? 
D)  Is the outcome of the behavior temporary or permanent? 
E)  Does this behavior help the individual achieve a new internal or a new external relationship to the environment? 
A)  Is the mode of motivation cognitive or affective? 
B)  Is the motive focused on preservation of the status quo or on growth? 
C)  Is this behavior actively initiated or in response to the environment? 
D)  Is the outcome of the behavior temporary or permanent? 
E)  Does this behavior help the individual achieve a new internal or a new external relationship to the environment?

Question 3

Which of the following is TRUE regarding consumers who are highly involved in a specific product category?

Accepted Answer

A)  They are more likely to pay attention to relevant marketing messages. 
B)  They are more likely to engage in analytical reasoning to process and learn new information. 
C)  They are more likely to seek out information from numerous sources prior to a decision. 
D)  They are more likely to act as opinion leaders. 
E)  All of the above are true. 
A)  They are more likely to pay attention to relevant marketing messages. 
B)  They are more likely to engage in analytical reasoning to process and learn new information. 
C)  They are more likely to seek out information from numerous sources prior to a decision. 
D)  They are more likely to act as opinion leaders. 
E)  All of the above are true.

Question 4

Which of the following is a characteristic associated with emotions?

Accepted Answer

A)  Emotions occur independently from physiological changes. 
B)  Emotions are not associated with behaviors. 
C)  Emotions involve objective feelings. 
D)  Emotions are often triggered by environmental events. 
E)  All of the above are associated with emotions. 
A)  Emotions occur independently from physiological changes. 
B)  Emotions are not associated with behaviors. 
C)  Emotions involve objective feelings. 
D)  Emotions are often triggered by environmental events. 
E)  All of the above are associated with emotions.

Question 5

Which of the following is(are) designed to provide information on latent motives?

Accepted Answer

A)  perceptual mapping 
B)  regression analysis 
C)  projective techniques 
D)  conjoint analysis 
E)  multivariate analyses 
A)  perceptual mapping 
B)  regression analysis 
C)  projective techniques 
D)  conjoint analysis 
E)  multivariate analyses

Question 6

Regulatory focus theory suggests that ____.

Accepted Answer

A)  consumers will react differently depending on which broad set of motives is most inconspicuous 
B)  when prevention-focused motives are less salient, consumers seek to avoid negative outcomes 
C)  when promotion-focused motives are less salient, consumers seek to gain positive outcomes 
D)  consumers will react differently depending on which broad set of motives is most salient 
E)  when promotion-focused motives are most salient, consumers are less eager and less risk-seeking decision makers 
A)  consumers will react differently depending on which broad set of motives is most inconspicuous 
B)  when prevention-focused motives are less salient, consumers seek to avoid negative outcomes 
C)  when promotion-focused motives are less salient, consumers seek to gain positive outcomes 
D)  consumers will react differently depending on which broad set of motives is most salient 
E)  when promotion-focused motives are most salient, consumers are less eager and less risk-seeking decision makers

Question 7

A consumer's tendency to initially react to a new product as though it were the same as similar existing products is most likely to be based on a need _____.

Accepted Answer

A)  for modeling 
B)  for assertion 
C)  for consistency 
D)  to categorize 
E)  none of the above 
A)  for modeling 
B)  for assertion 
C)  for consistency 
D)  to categorize 
E)  none of the above

Question 8

Marketers create needs.

Accepted Answer

A) True 
 B)False

Question 9

Kevin is shy and doesn't really like to be around others. Most of the others from his high school who went to the same college he did got involved in student organizations (such as fraternities and sororities), business organizations, and religious groups, but Kevin didn't join anything. Kevin has a low need for _____.

Accepted Answer

A)  categorization 
B)  consistency 
C)  autonomy 
D)  affiliation 
E)  modeling 
A)  categorization 
B)  consistency 
C)  autonomy 
D)  affiliation 
E)  modeling

Question 10

Motives that are known and freely admitted are called primary motives.

Accepted Answer

A) True 
 B)False

Question 11

Many victims of hurricane Katrina were left without their homes, food, and water-basic necessities for living. Based on Maslow's hierarchy of needs, which motives were activated for these individuals?

Accepted Answer

A)  security 
B)  self-actualization 
C)  physiological 
D)  belongingness 
E)  esteem 
A)  security 
B)  self-actualization 
C)  physiological 
D)  belongingness 
E)  esteem

Question 12

Which need in Maslow's hierarchy reflects a desire for love, friendship, affiliation, and group acceptance?

Accepted Answer

A)  safety 
B)  self-actualization 
C)  physiological 
D)  belongingness 
E)  esteem 
A)  safety 
B)  self-actualization 
C)  physiological 
D)  belongingness 
E)  esteem

Question 13

Whole Foods supermarkets have been described as down-to-earth, honest, wholesome, and cheerful. Which dimension of brand personality does this represent?

Accepted Answer

A)  sincerity 
B)  excitement 
C)  competence 
D)  sophistication 
E)  ruggedness 
A)  sincerity 
B)  excitement 
C)  competence 
D)  sophistication 
E)  ruggedness

Question 14

Conflicts between motives are rare.

Accepted Answer

A) True 
 B)False

Question 15

Which motives reflect needs for observable cues or symbols that enable people to infer what they feel and know?

Accepted Answer

A)  need for consistency 
B)  need for attribution 
C)  need to categorize 
D)  need for objectification 
E)  need for autonomy 
A)  need for consistency 
B)  need for attribution 
C)  need to categorize 
D)  need for objectification 
E)  need for autonomy

Question 16

According to Maslow, all humans acquire a similar set of motives through genetic endowment and social interaction.

Accepted Answer

A) True 
 B)False

Question 17

Name and describe McGuire's cognitive preservation motives.

Accepted Answer

The four cognitive preservation motives

Question 18

The willingness to buy a particular product or service is known as _____.

Accepted Answer

A)  a need 
B)  a want 
C)  demand 
D)  motivation 
E)  an attitude 
A)  a need 
B)  a want 
C)  demand 
D)  motivation 
E)  an attitude

Question 19

_____ is an individual's characteristic response tendencies across similar situations.

Accepted Answer

A)  Motivation 
B)  Emotion 
C)  Empathy 
D)  Personality 
E)  Involvement 
A)  Motivation 
B)  Emotion 
C)  Empathy 
D)  Personality 
E)  Involvement

Question 20

Which construct represents an unobservable inner force that stimulates and compels a behavioral response and provides specific direction to that response?

Accepted Answer

A)  motive 
B)  personality 
C)  emotion 
D)  perception 
E)  feeling 
A)  motive 
B)  personality 
C)  emotion 
D)  perception 
E)  feeling

A consumer who purchases a certain style of clothes to establish and reinforce a unique identity is most likely fulfilling a need for _____.

Which of the following is NOT used to classify McGuire's psychological motives?

Which of the following is TRUE regarding consumers who are highly involved in a specific product category?

Which of the following is a characteristic associated with emotions?

Which of the following is(are) designed to provide information on latent motives?

Regulatory focus theory suggests that ____.

A consumer's tendency to initially react to a new product as though it were the same as similar existing products is most likely to be based on a need _____.

Marketers create needs.

Motives that are known and freely admitted are called primary motives.

Many victims of hurricane Katrina were left without their homes, food, and water-basic necessities for living. Based on Maslow's hierarchy of needs, which motives were activated for these individuals?

Which need in Maslow's hierarchy reflects a desire for love, friendship, affiliation, and group acceptance?

Whole Foods supermarkets have been described as down-to-earth, honest, wholesome, and cheerful. Which dimension of brand personality does this represent?

Conflicts between motives are rare.

Which motives reflect needs for observable cues or symbols that enable people to infer what they feel and know?

According to Maslow, all humans acquire a similar set of motives through genetic endowment and social interaction.

Name and describe McGuire's cognitive preservation motives.

The willingness to buy a particular product or service is known as _____.

_____ is an individual's characteristic response tendencies across similar situations.

Which construct represents an unobservable inner force that stimulates and compels a behavioral response and provides specific direction to that response?

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters

Exam 10: Motivation, Personality, and Emotion

A consumer who purchases a certain style of clothes to establish and reinforce a unique identity is most likely fulfilling a need for _____.

Which of the following is NOT used to classify McGuire's psychological motives?

Which of the following is TRUE regarding consumers who are highly involved in a specific product category?

Which of the following is a characteristic associated with emotions?

Which of the following is(are) designed to provide information on latent motives?

Regulatory focus theory suggests that ____.

A consumer's tendency to initially react to a new product as though it were the same as similar existing products is most likely to be based on a need _____.

Marketers create needs.

Motives that are known and freely admitted are called primary motives.

Many victims of hurricane Katrina were left without their homes, food, and water-basic necessities for living. Based on Maslow's hierarchy of needs, which motives were activated for these individuals?

Which need in Maslow's hierarchy reflects a desire for love, friendship, affiliation, and group acceptance?

Whole Foods supermarkets have been described as down-to-earth, honest, wholesome, and cheerful. Which dimension of brand personality does this represent?

Conflicts between motives are rare.

Which motives reflect needs for observable cues or symbols that enable people to infer what they feel and know?

According to Maslow, all humans acquire a similar set of motives through genetic endowment and social interaction.

Name and describe McGuire's cognitive preservation motives.

The willingness to buy a particular product or service is known as _____.

_____ is an individual's characteristic response tendencies across similar situations.

Which construct represents an unobservable inner force that stimulates and compels a behavioral response and provides specific direction to that response?

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters