Question 1

Motives that are either unknown to the consumer or are such that he or she is reluctant to admit them are referred to as _____ motives.

Accepted Answer

A)  manifest 
B)  hidden 
C)  secondary 
D)  latent 
E)  unacceptable 
A)  manifest 
B)  hidden 
C)  secondary 
D)  latent 
E)  unacceptable

Question 2

Karen went to a movie and was disappointed because the main character died. She prefers happy endings to movies, and this one really put her in a bad mood for the rest of the day. This movie was in contrast with which need of Karen's?

Accepted Answer

A)  need for stimulation 
B)  teleological need 
C)  utilitarian need 
D)  need for tension reduction 
E)  need for objectification 
A)  need for stimulation 
B)  teleological need 
C)  utilitarian need 
D)  need for tension reduction 
E)  need for objectification

Question 3

Which need is activated when one's identity is threatened, motivating the person to protect his or her self-concept and utilize defensive behaviors and attitudes?

Accepted Answer

A)  need for cognition 
B)  need for expression 
C)  need for reinforcement 
D)  need for ego defense 
E)  need for identity preservation 
A)  need for cognition 
B)  need for expression 
C)  need for reinforcement 
D)  need for ego defense 
E)  need for identity preservation

Question 4

A consumer's need for reinforcement is _____.

Accepted Answer

A)  active and internal 
B)  active and external 
C)  passive and internal 
D)  passive and external 
E)  active and passive 
A)  active and internal 
B)  active and external 
C)  passive and internal 
D)  passive and external 
E)  active and passive

Question 5

Adam was working on a term paper and was exposed to so much information that he devised a classification system to organize the different sources of information he was using. This reflects which cognitive preservation motive?

Accepted Answer

A)  need for consistency 
B)  need for attribution 
C)  need to categorize 
D)  need for objectification 
E)  need for autonomy 
A)  need for consistency 
B)  need for attribution 
C)  need to categorize 
D)  need for objectification 
E)  need for autonomy

Question 6

Kelly is hungry, and this inner force is making him search for the type of food he wants to eat. He decides that an Arby's roast beef sandwich will satisfy his hunger. This inner force that is compelling him to search for food is known as a(n) _____.

Accepted Answer

A)  motive 
B)  personality trait 
C)  emotion 
D)  perception 
E)  feeling 
A)  motive 
B)  personality trait 
C)  emotion 
D)  perception 
E)  feeling

Question 7

Need for stimulation is an active, external motive.

Accepted Answer

A) True 
 B)False

Question 8

Laddering is a popular tool for identifying latent motives.

Accepted Answer

A) True 
 B)False

Question 9

____ motives emphasize the individual as striving to maintain equilibrium.

Accepted Answer

A)  Cognitive 
B)  Affective 
C)  Preservation-oriented 
D)  Growth 
E)  Leveling 
A)  Cognitive 
B)  Affective 
C)  Preservation-oriented 
D)  Growth 
E)  Leveling

Question 10

Strong, relatively uncontrollable feelings that affect our behavior are known as _____.

Accepted Answer

A)  motivations 
B)  personality 
C)  emotions 
D)  perceptions 
E)  needs 
A)  motivations 
B)  personality 
C)  emotions 
D)  perceptions 
E)  needs

Question 11

Which of the following is NOT a core trait in the Five-Factor Model of personality?

Accepted Answer

A)  extroversion 
B)  instability 
C)  reliability 
D)  openness to experience 
E)  conscientiousness 
A)  extroversion 
B)  instability 
C)  reliability 
D)  openness to experience 
E)  conscientiousness

Question 12

Which of the following is a type of cognitive preservation motive?

Accepted Answer

A)  need for tension reduction 
B)  teleological need 
C)  need for objectification 
D)  need for stimulation 
E)  need for ego defense 
A)  need for tension reduction 
B)  teleological need 
C)  need for objectification 
D)  need for stimulation 
E)  need for ego defense

Question 13

A substantial amount of brand switching when the current brand is satisfactory may be explained by the _____ motive.

Accepted Answer

A)  expression 
B)  reinforcement 
C)  stimulation 
D)  affiliation 
E)  none of the above 
A)  expression 
B)  reinforcement 
C)  stimulation 
D)  affiliation 
E)  none of the above

Question 14

Personality is an individual's characteristic response tendencies across similar situations.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is NOT considered an emotional dimension?

Accepted Answer

A)  pleasure 
B)  arousal 
C)  dominance 
D)  feeling 
E)  All of the above are emotional dimensions. 
A)  pleasure 
B)  arousal 
C)  dominance 
D)  feeling 
E)  All of the above are emotional dimensions.

Question 16

Which of the following reflects the relatively stable behavioral tendencies that individuals display across a variety of situations?

Accepted Answer

A)  motivation 
B)  personality 
C)  emotion 
D)  perception 
E)  needs 
A)  motivation 
B)  personality 
C)  emotion 
D)  perception 
E)  needs

Question 17

Extroversion, instability, agreeableness, openness to experience, and conscientiousness are dimensions of brand personality.

Accepted Answer

A) True 
 B)False

Question 18

In which type of motivational conflict must a consumer choose between two attractive alternatives?

Accepted Answer

A)  approach-approach 
B)  positive-positive 
C)  win-win 
D)  avoidance-avoidance 
E)  primary-primary 
A)  approach-approach 
B)  positive-positive 
C)  win-win 
D)  avoidance-avoidance 
E)  primary-primary

Question 19

Which of the following is considered a dimension of brand personality?

Accepted Answer

A)  ruggedness 
B)  excitement 
C)  sincerity 
D)  competence 
E)  all of the above 
A)  ruggedness 
B)  excitement 
C)  sincerity 
D)  competence 
E)  all of the above

Question 20

Elizabeth is 15 years old and is asking her parents for more freedom. She wants to make more of the decisions that affect her, such as the clothes she wears, how late she can stay out, and what school she attends. This is an example of Elizabeth's need for _____.

Accepted Answer

A)  objectification 
B)  ego defense 
C)  expression 
D)  autonomy 
E)  assertion 
A)  objectification 
B)  ego defense 
C)  expression 
D)  autonomy 
E)  assertion

Motives that are either unknown to the consumer or are such that he or she is reluctant to admit them are referred to as _____ motives.

Karen went to a movie and was disappointed because the main character died. She prefers happy endings to movies, and this one really put her in a bad mood for the rest of the day. This movie was in contrast with which need of Karen's?

Which need is activated when one's identity is threatened, motivating the person to protect his or her self-concept and utilize defensive behaviors and attitudes?

A consumer's need for reinforcement is _____.

Adam was working on a term paper and was exposed to so much information that he devised a classification system to organize the different sources of information he was using. This reflects which cognitive preservation motive?

Kelly is hungry, and this inner force is making him search for the type of food he wants to eat. He decides that an Arby's roast beef sandwich will satisfy his hunger. This inner force that is compelling him to search for food is known as a(n) _____.

Need for stimulation is an active, external motive.

Laddering is a popular tool for identifying latent motives.

____ motives emphasize the individual as striving to maintain equilibrium.

Strong, relatively uncontrollable feelings that affect our behavior are known as _____.

Which of the following is NOT a core trait in the Five-Factor Model of personality?

Which of the following is a type of cognitive preservation motive?

A substantial amount of brand switching when the current brand is satisfactory may be explained by the _____ motive.

Personality is an individual's characteristic response tendencies across similar situations.

Which of the following is NOT considered an emotional dimension?

Which of the following reflects the relatively stable behavioral tendencies that individuals display across a variety of situations?

Extroversion, instability, agreeableness, openness to experience, and conscientiousness are dimensions of brand personality.

In which type of motivational conflict must a consumer choose between two attractive alternatives?

Which of the following is considered a dimension of brand personality?

Elizabeth is 15 years old and is asking her parents for more freedom. She wants to make more of the decisions that affect her, such as the clothes she wears, how late she can stay out, and what school she attends. This is an example of Elizabeth's need for _____.

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters

Exam 10: Motivation, Personality, and Emotion

Motives that are either unknown to the consumer or are such that he or she is reluctant to admit them are referred to as _____ motives.

Karen went to a movie and was disappointed because the main character died. She prefers happy endings to movies, and this one really put her in a bad mood for the rest of the day. This movie was in contrast with which need of Karen's?

Which need is activated when one's identity is threatened, motivating the person to protect his or her self-concept and utilize defensive behaviors and attitudes?

A consumer's need for reinforcement is _____.

Adam was working on a term paper and was exposed to so much information that he devised a classification system to organize the different sources of information he was using. This reflects which cognitive preservation motive?

Kelly is hungry, and this inner force is making him search for the type of food he wants to eat. He decides that an Arby's roast beef sandwich will satisfy his hunger. This inner force that is compelling him to search for food is known as a(n) _____.

Need for stimulation is an active, external motive.

Laddering is a popular tool for identifying latent motives.

____ motives emphasize the individual as striving to maintain equilibrium.

Strong, relatively uncontrollable feelings that affect our behavior are known as _____.

Which of the following is NOT a core trait in the Five-Factor Model of personality?

Which of the following is a type of cognitive preservation motive?

A substantial amount of brand switching when the current brand is satisfactory may be explained by the _____ motive.

Personality is an individual's characteristic response tendencies across similar situations.

Which of the following is NOT considered an emotional dimension?

Which of the following reflects the relatively stable behavioral tendencies that individuals display across a variety of situations?

Extroversion, instability, agreeableness, openness to experience, and conscientiousness are dimensions of brand personality.

In which type of motivational conflict must a consumer choose between two attractive alternatives?

Which of the following is considered a dimension of brand personality?

Elizabeth is 15 years old and is asking her parents for more freedom. She wants to make more of the decisions that affect her, such as the clothes she wears, how late she can stay out, and what school she attends. This is an example of Elizabeth's need for _____.

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters