Exam 10: Motivation, Personality, and Emotion

James begged his mother to buy him some high-top Converse shoes. When asked why he wanted these shoes, he said that he wanted them because they were comfortable. He really wanted them because his two best friends have them, and if he had them, he would be considered "cool," but he didn't want to tell his mother that. Wanting to appear "cool" to his friends represents which type of motive?

In regulatory focus theory, _____ motives revolve around a desire for growth and development and are related to consumers' hopes and aspirations.

While any given advertisement for a product may focus on only one or a few purchasing motives, the _____.

Motives that are known and freely admitted are called _____.

Which of the following is FALSE regarding how emotional responses to advertising influence consumer behavior?

In Maslow's hierarchy of needs, food, water, sleep, and to an extent, sex, are considered _____ motives.

Which of the following is Toyota doing to fix its image problem?

An advertisement theme of "do your own thing" is most likely to be based on a need for _____.

Nikki likes to attend the movies, but she is concerned with how expensive ticket prices are getting and the cost of concessions. She wants to have fun, but she also knows that she needs to save money for college. Which type of motivational conflict is Nikki experiencing?

Two prominent sets of motives under regulatory focus theory are termed _____.

Which need results in the consumer playing various roles and gaining pleasure from adding new, satisfying roles and by increasing the significance of roles already adopted?

Which of the following is a motivational state caused by consumer perceptions that a product, brand, or advertisement is relevant or interesting?

Brand personality is a set of human characteristics that become associated with a brand. What are the basic dimensions of brand personality and their facets?

Affective motives focus on the person's need for being adaptively oriented toward the environment and achieving a sense of meaning.

Lori reads three newspapers a day and is always reading a book in the evening. She has a high need to engage in thinking, and she actually enjoys it. She likes to complete crossword puzzles and do other types of word games. Lori has a high need for _____.

Which motives emphasize development?

Dolly prefers to be in a large group rather than alone. She is talkative when with others and is very bold. Which personality trait best describes Dolly?

Erin is very imaginative and appreciative of all types of art. She is very creatively talented, and others come to her for novel solutions to problems because she tends to "think outside the box." Which core trait best describes Erin?

Which term is often used interchangeably with the term "motivation"?

Maslow's hierarchy of needs includes all EXCEPT which of the following?