Regulatory Focus Theory Suggests That ____

Regulatory focus theory suggests that ____.

A) consumers will react differently depending on which broad set of motives is most inconspicuous
B) when prevention-focused motives are less salient, consumers seek to avoid negative outcomes
C) when promotion-focused motives are less salient, consumers seek to gain positive outcomes
D) consumers will react differently depending on which broad set of motives is most salient
E) when promotion-focused motives are most salient, consumers are less eager and less risk-seeking decision makers

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