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    Consumer Behavior Building Marketing Strategy
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    Exam 10: Motivation, Personality, and Emotion
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    Which Construct Represents an Unobservable Inner Force That Stimulates and Compels
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Which Construct Represents an Unobservable Inner Force That Stimulates and Compels

Question 80

Question 80

Multiple Choice

Which construct represents an unobservable inner force that stimulates and compels a behavioral response and provides specific direction to that response?


A) motive
B) personality
C) emotion
D) perception
E) feeling

Correct Answer:

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