Exam 3: Research Design

You work for Innovative Focus,an internationally recognized consulting firm.You are working on the Waterpik account to help them with finding their next successful product.You are meeting with the Waterpik marketing professionals tomorrow to conduct a trends meeting to list and prioritize key consumer wants and needs.You have also scheduled a meeting with the Waterpik engineers to uncover applicable technologies and the company's internal competencies.What type of research are you conducting in your meetings with Waterpik?

A formal research design specifies the methods for selecting the sources of information and for collecting data from those sources.A ________ design requires a clear specification of the who,what,when,where,why,and way (the six Ws)of the research.

What are the relative advantages and disadvantages of longitudinal versus cross-sectional designs?

Which of the following is not a budgeting and scheduling approach for managing a project?

One reason to conduct causal research is to determine the degree to which marketing variables are associated.For example,to what extent is shopping at department stores related to eating out?

Identifying alternative courses of action and establishing priorities for further research are purposes for which exploratory research is used.

________ is a cross-sectional design in which one sample of respondents is drawn from the target population and information is obtained from this sample once.

The total error is the variation between the true mean value in the population of the variable of interest and the observed mean value obtained in the marketing research project.

Random sampling error has been found to be the major contributor to total error,whereas non-sampling error is relatively small in magnitude.

________ is a cross-sectional design in which there are two or more samples of respondents and information is obtained from each sample only once.

________ is a multiple cross-sectional design consisting of a series of surveys conducted at appropriate time intervals,where the cohort serves as the basic unit of analysis.

The primary objective of ________ is to provide insights into,and an understanding of,the problem confronting the researcher.

Which of the following statements is true about cohort analysis?

The question,"How did the American people rate the performance of George W.Bush immediately after the war in Afghanistan?" would be addressed using a ________.However,a ________ would be used to address the question,"How did the American people change their view of Bush's performance during the war in Afghanistan?"

________ is a type of non-sampling error that occurs when some of the respondents included in the sample do not respond.This error may be defined as the variation between the true mean value of the variable in the original sample and the true mean value in the net sample.

Which of the following statements is not true about exploratory research?

If there were a need to isolate key variables and relationships for further examination,it would be best to perform ________.

There are three main types of research designs employed in marketing research: exploratory,descriptive,and conclusive.

Cohort analysis is a type of multiple cross-sectional design that consists of a series of surveys conducted at appropriate time intervals,where the cohort serves as the basic unit of analysis.

Which of the objectives below would best represent conclusive research?