Question 1

Netflix uses which of the following revenue models?

Accepted Answer

A)  Advertising 
B)  Transaction fee 
C)  Subscription 
D)  Freemium 
E)  Affiliate 
A)  Advertising 
B)  Transaction fee 
C)  Subscription 
D)  Freemium 
E)  Affiliate

Question 2

In 2015, what percentage of mobile phone users accessed the Internet by using their phones?

Accepted Answer

A)  About 10 percent 
B)  About 33 percent 
C)  About 50 percent 
D)  About 75 percent 
E)  About 90 percent 
A)  About 10 percent 
B)  About 33 percent 
C)  About 50 percent 
D)  About 75 percent 
E)  About 90 percent

Question 3

All of the following are increased in traditional markets compared to digital markets except:

Accepted Answer

A)  search costs. 
B)  menu costs. 
C)  switching costs. 
D)  network effects. 
E)  information asymmetry. 
A)  search costs. 
B)  menu costs. 
C)  switching costs. 
D)  network effects. 
E)  information asymmetry.

Question 4

About 75 percent of all U.S. households have broadband access to the Internet in 2015.

Accepted Answer

A) True 
 B)False

Question 5

Photobucket is an example of the service provider business model.

Accepted Answer

A) True 
 B)False

Question 6

What are geosocial services and how are they being used?

Accepted Answer

Geosocial services help you find friends

Question 7

What percent of online retailers now have m-commerce websites?

Accepted Answer

A)  15 percent 
B)  25 percent 
C)  55 percent 
D)  75 percent 
E)  85 percent 
A)  15 percent 
B)  25 percent 
C)  55 percent 
D)  75 percent 
E)  85 percent

Question 8

Retail consumer e-commerce is growing at single-digit rates.

Accepted Answer

A) True 
 B)False

Question 9

Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.

Accepted Answer

A) True 
 B)False

Question 10

Net marketplaces typically provide all of the following except:

Accepted Answer

A)  catalogs. 
B)  automated purchasing. 
C)  processing and fulfillment. 
D)  sourcing. 
E)  shared product design and development. 
A)  catalogs. 
B)  automated purchasing. 
C)  processing and fulfillment. 
D)  sourcing. 
E)  shared product design and development.

Question 11

Blue Nile is an example of the content provider business model.

Accepted Answer

A) True 
 B)False

Question 12

Facebook's Like button is an example of which of the following?

Accepted Answer

A)  Social sign-on 
B)  Collaborative shopping 
C)  Network notification 
D)  Social search 
E)  Crowdsourcing 
A)  Social sign-on 
B)  Collaborative shopping 
C)  Network notification 
D)  Social search 
E)  Crowdsourcing

Question 13

Which of the following statements about Net marketplaces is not true?

Accepted Answer

A)  Some Net marketplaces sell direct goods. 
B)  Some Net marketplaces serve vertical markets. 
C)  Some Net marketplaces sell indirect good. 
D)  Some Net marketplaces support contractual purchases based on long-term relationships. 
E)  Some Net marketplaces are owned by a single firm and used to link solely to the firm's suppliers and key business partners. 
A)  Some Net marketplaces sell direct goods. 
B)  Some Net marketplaces serve vertical markets. 
C)  Some Net marketplaces sell indirect good. 
D)  Some Net marketplaces support contractual purchases based on long-term relationships. 
E)  Some Net marketplaces are owned by a single firm and used to link solely to the firm's suppliers and key business partners.

Question 14

List and describe the three main categories of electronic commerce. Which do you think is ultimately the most valuable to the individual consumer? Support your answer.

Accepted Answer

Business-to-consumer, business-to-busine

Question 15

List and describe the top five methods of online marketing and advertising formats in terms of 2014 revenue?

Accepted Answer

The top five methods of online advertisi

Question 16

Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.

Accepted Answer

A) True 
 B)False

Question 17

Compared to digital markets, traditional markets have:

Accepted Answer

A)  lower search costs. 
B)  stronger network effects. 
C)  higher delayed gratification effects. 
D)  higher transaction costs. 
E)  greater transparency. 
A)  lower search costs. 
B)  stronger network effects. 
C)  higher delayed gratification effects. 
D)  higher transaction costs. 
E)  greater transparency.

Question 18

Which of the following is the largest mobile advertising market?

Accepted Answer

A)  Google 
B)  Yahoo 
C)  Facebook 
D)  Microsoft 
E)  Twitter 
A)  Google 
B)  Yahoo 
C)  Facebook 
D)  Microsoft 
E)  Twitter

Question 19

Behavioral targeting occurs at two levels: individual websites and through ISPs.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following dimensions of e-commerce technology has the potential to raise the quality of information?

Accepted Answer

A)  Information density 
B)  Richness 
C)  Customization 
D)  Interactivity 
E)  Ubiquity 
A)  Information density 
B)  Richness 
C)  Customization 
D)  Interactivity 
E)  Ubiquity

Netflix uses which of the following revenue models?

In 2015, what percentage of mobile phone users accessed the Internet by using their phones?

All of the following are increased in traditional markets compared to digital markets except:

About 75 percent of all U.S. households have broadband access to the Internet in 2015.

Photobucket is an example of the service provider business model.

What are geosocial services and how are they being used?

What percent of online retailers now have m-commerce websites?

Retail consumer e-commerce is growing at single-digit rates.

Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.

Net marketplaces typically provide all of the following except:

Blue Nile is an example of the content provider business model.

Facebook's Like button is an example of which of the following?

Which of the following statements about Net marketplaces is not true?

List and describe the three main categories of electronic commerce. Which do you think is ultimately the most valuable to the individual consumer? Support your answer.

List and describe the top five methods of online marketing and advertising formats in terms of 2014 revenue?

Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.

Compared to digital markets, traditional markets have:

Which of the following is the largest mobile advertising market?

Behavioral targeting occurs at two levels: individual websites and through ISPs.

Which of the following dimensions of e-commerce technology has the potential to raise the quality of information?

Business Information Systems in Your Career

Global E-Business and Collaboration

Achieving Competitive Advantage With Information Systems

Ethical and Social Issues in Information Systems

It Infrastructure: Hardware and Software

Foundations of Business Intelligence: Databases and

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy:

Improving Decision Making and Managing Knowledge

Building Information Systems and Managing Projects

Filters

Exam 10: E-Commerce: Digital Markets, Digital Goods

Netflix uses which of the following revenue models?

In 2015, what percentage of mobile phone users accessed the Internet by using their phones?

All of the following are increased in traditional markets compared to digital markets except:

About 75 percent of all U.S. households have broadband access to the Internet in 2015.

Photobucket is an example of the service provider business model.

What are geosocial services and how are they being used?

What percent of online retailers now have m-commerce websites?

Retail consumer e-commerce is growing at single-digit rates.

Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.

Net marketplaces typically provide all of the following except:

Blue Nile is an example of the content provider business model.

Facebook's Like button is an example of which of the following?

Which of the following statements about Net marketplaces is not true?

List and describe the three main categories of electronic commerce. Which do you think is ultimately the most valuable to the individual consumer? Support your answer.

List and describe the top five methods of online marketing and advertising formats in terms of 2014 revenue?

Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.

Compared to digital markets, traditional markets have:

Which of the following is the largest mobile advertising market?

Behavioral targeting occurs at two levels: individual websites and through ISPs.

Which of the following dimensions of e-commerce technology has the potential to raise the quality of information?

Business Information Systems in Your Career

Global E-Business and Collaboration

Achieving Competitive Advantage With Information Systems

Ethical and Social Issues in Information Systems

It Infrastructure: Hardware and Software

Foundations of Business Intelligence: Databases and

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy:

Improving Decision Making and Managing Knowledge

Building Information Systems and Managing Projects

Filters