Question 1

When did e-commerce begin?

Accepted Answer

A)  1965 
B)  1983 
C)  1995 
D)  1999 
E)  2000 
A)  1965 
B)  1983 
C)  1995 
D)  1999 
E)  2000

Question 2

Which of the following best illustrates the advertising revenue model?

Accepted Answer

A)  eBay receives a small fee from a seller if a seller is successful in selling an item. 
B)  Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. 
C)  Photobucket provides basic services for free, but charges a premium for advanced services. 
D)  Apple accepts micropayments for single music track downloads. 
E)  Pandora provides free service with limited play and advertising. 
A)  eBay receives a small fee from a seller if a seller is successful in selling an item. 
B)  Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. 
C)  Photobucket provides basic services for free, but charges a premium for advanced services. 
D)  Apple accepts micropayments for single music track downloads. 
E)  Pandora provides free service with limited play and advertising.

Question 3

Which of the following is an example of the content provider Internet business model?

Accepted Answer

A)  ETrade 
B)  eBay 
C)  iTunes 
D)  Facebook 
E)  Dropbox 
A)  ETrade 
B)  eBay 
C)  iTunes 
D)  Facebook 
E)  Dropbox

Question 4

Market creators:

Accepted Answer

A)  save users money and time by processing online sales transactions. 
B)  provide a digital environment where buyers and sellers can establish prices for products. 
C)  create revenue by providing digital content over the web. 
D)  sell physical products directly to consumers or individual businesses. 
E)  provide an online meeting place where people with similar interests can communicate. 
A)  save users money and time by processing online sales transactions. 
B)  provide a digital environment where buyers and sellers can establish prices for products. 
C)  create revenue by providing digital content over the web. 
D)  sell physical products directly to consumers or individual businesses. 
E)  provide an online meeting place where people with similar interests can communicate.

Question 5

Which of the following is the best description of ubiquity as it relates to e-commerce technology?

Accepted Answer

A)  E-commerce technology employs the same set of standards across the globe. 
B)  E-commerce technology permits commercial transactions to cross cultural and national boundaries. 
C)  E-commerce technology allows personalized messages to be delivered to individuals as well as to groups. 
D)  E-commerce technology is available everywhere and anytime. 
E)  E-commerce technology reduces information costs. 
A)  E-commerce technology employs the same set of standards across the globe. 
B)  E-commerce technology permits commercial transactions to cross cultural and national boundaries. 
C)  E-commerce technology allows personalized messages to be delivered to individuals as well as to groups. 
D)  E-commerce technology is available everywhere and anytime. 
E)  E-commerce technology reduces information costs.

Question 6

Which of the following statements about EDI is not true?

Accepted Answer

A)  Each major industry in the United States has EDI standards. 
B)  Today, EDI is only used for document automation. 
C)  Many organizations still use private networks for EDI. 
D)  EDI systems are increasingly web-enabled. 
E)  About 80 percent of online B2B e-commerce is still based on EDI. 
A)  Each major industry in the United States has EDI standards. 
B)  Today, EDI is only used for document automation. 
C)  Many organizations still use private networks for EDI. 
D)  EDI systems are increasingly web-enabled. 
E)  About 80 percent of online B2B e-commerce is still based on EDI.

Question 7

Which of the following best describes the digital social graph?

Accepted Answer

A)  A person's direct and indirect relationships 
B)  All of a person's closest digital relationships 
C)  A mapping of all online social relationships 
D)  All of the online and offline relationships a person has 
E)  A map of your 10 closest friends 
A)  A person's direct and indirect relationships 
B)  All of a person's closest digital relationships 
C)  A mapping of all online social relationships 
D)  All of the online and offline relationships a person has 
E)  A map of your 10 closest friends

Question 8

The behavioral targeting of ads results in consumers responding ten times more frequently than when delivered ads randomly.

Accepted Answer

A) True 
 B)False

Question 9

Exposing an individual to ads that are chosen and based on the online behavior of the individual is referred to as:

Accepted Answer

A)  clickstream advertising. 
B)  behavioral targeting. 
C)  online profiling. 
D)  long tail marketing. 
E)  prediction marketing. 
A)  clickstream advertising. 
B)  behavioral targeting. 
C)  online profiling. 
D)  long tail marketing. 
E)  prediction marketing.

Question 10

Which of the following best illustrates the sales revenue model?

Accepted Answer

A)  eBay receives a small fee from a seller if a seller is successful in selling an item. 
B)  Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. 
C)  Photobucket provides basic services for free, but charges a premium for advanced services. 
D)  Apple accepts micropayments for single music track downloads. 
E)  Pandora provides free service with limited play and advertising. 
A)  eBay receives a small fee from a seller if a seller is successful in selling an item. 
B)  Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. 
C)  Photobucket provides basic services for free, but charges a premium for advanced services. 
D)  Apple accepts micropayments for single music track downloads. 
E)  Pandora provides free service with limited play and advertising.

Question 11

Which of the following types of e-commerce involves consumers selling goods and services to other consumers?

Accepted Answer

A)  B2B e-commerce 
B)  C2C e-commerce 
C)  M-commerce 
D)  B2C e-commerce 
E)  B2G e-commerce 
A)  B2B e-commerce 
B)  C2C e-commerce 
C)  M-commerce 
D)  B2C e-commerce 
E)  B2G e-commerce

Question 12

Which of the following statements about m-commerce is not true?

Accepted Answer

A)  In 2015, m-commerce represented about 25 percent of all e-commerce. 
B)  M-commerce is the fastest growing form of e-commerce. 
C)  In 2015, in-app sales to mobile devices account for about $9 billion in m-commerce revenues. 
D)  In 2015, the main areas of growth are in mass market retailing and location-based services. 
E)  In 2015, m-commerce generated over $75 billion in revenue. 
A)  In 2015, m-commerce represented about 25 percent of all e-commerce. 
B)  M-commerce is the fastest growing form of e-commerce. 
C)  In 2015, in-app sales to mobile devices account for about $9 billion in m-commerce revenues. 
D)  In 2015, the main areas of growth are in mass market retailing and location-based services. 
E)  In 2015, m-commerce generated over $75 billion in revenue.

Question 13

Information density refers to the:

Accepted Answer

A)  richness-complexity and content-of a message. 
B)  total amount and quantity of information delivered to consumers by merchants. 
C)  total amount and quantity of information available to all market participants. 
D)  amount of information available to reduce price transparency. 
E)  ease with which consumers can find out the variety of prices in a market. 
A)  richness-complexity and content-of a message. 
B)  total amount and quantity of information delivered to consumers by merchants. 
C)  total amount and quantity of information available to all market participants. 
D)  amount of information available to reduce price transparency. 
E)  ease with which consumers can find out the variety of prices in a market.

Question 14

List and describe at least five different Internet business models. Which of these models do you think would be the most risky for a startup business today? Support your answer.

Accepted Answer

Internet business models include: e-tail

Question 15

Menu costs are the merchants' costs of changing prices.

Accepted Answer

A) True 
 B)False

Question 16

Procurement involves all of the following except:

Accepted Answer

A)  negotiating with suppliers. 
B)  paying for goods. 
C)  making delivery arrangements. 
D)  sourcing. 
E)  production scheduling. 
A)  negotiating with suppliers. 
B)  paying for goods. 
C)  making delivery arrangements. 
D)  sourcing. 
E)  production scheduling.

Question 17

What is the most profound way in which e-commerce and the Internet has changed the relationship between companies and their customers? Support your answer.

Accepted Answer

Student answers will vary. A sample answ

Question 18

Indirect goods are not involved firsthand in the production process.

Accepted Answer

A) True 
 B)False

Question 19

The Foursquare website is an example of which of the following?

Accepted Answer

A)  Social graph 
B)  Collaborative shopping 
C)  Net marketplace 
D)  Crowdsourcing application 
E)  Geosocial services 
A)  Social graph 
B)  Collaborative shopping 
C)  Net marketplace 
D)  Crowdsourcing application 
E)  Geosocial services

Question 20

Define location-based services and describe the main categories of these services. Which of the categories do you feel has the most potential in terms of e-commerce revenues, and why?

Accepted Answer

Location-based services are services tha

When did e-commerce begin?

Which of the following best illustrates the advertising revenue model?

Which of the following is an example of the content provider Internet business model?

Market creators:

Which of the following is the best description of ubiquity as it relates to e-commerce technology?

Which of the following statements about EDI is not true?

Which of the following best describes the digital social graph?

The behavioral targeting of ads results in consumers responding ten times more frequently than when delivered ads randomly.

Exposing an individual to ads that are chosen and based on the online behavior of the individual is referred to as:

Which of the following best illustrates the sales revenue model?

Which of the following types of e-commerce involves consumers selling goods and services to other consumers?

Which of the following statements about m-commerce is not true?

Information density refers to the:

List and describe at least five different Internet business models. Which of these models do you think would be the most risky for a startup business today? Support your answer.

Menu costs are the merchants' costs of changing prices.

Procurement involves all of the following except:

What is the most profound way in which e-commerce and the Internet has changed the relationship between companies and their customers? Support your answer.

Indirect goods are not involved firsthand in the production process.

The Foursquare website is an example of which of the following?

Define location-based services and describe the main categories of these services. Which of the categories do you feel has the most potential in terms of e-commerce revenues, and why?

Business Information Systems in Your Career

Global E-Business and Collaboration

Achieving Competitive Advantage With Information Systems

Ethical and Social Issues in Information Systems

It Infrastructure: Hardware and Software

Foundations of Business Intelligence: Databases and

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy:

Improving Decision Making and Managing Knowledge

Building Information Systems and Managing Projects

Filters

Exam 10: E-Commerce: Digital Markets, Digital Goods

When did e-commerce begin?

Which of the following best illustrates the advertising revenue model?

Which of the following is an example of the content provider Internet business model?

Market creators:

Which of the following is the best description of ubiquity as it relates to e-commerce technology?

Which of the following statements about EDI is not true?

Which of the following best describes the digital social graph?

The behavioral targeting of ads results in consumers responding ten times more frequently than when delivered ads randomly.

Exposing an individual to ads that are chosen and based on the online behavior of the individual is referred to as:

Which of the following best illustrates the sales revenue model?

Which of the following types of e-commerce involves consumers selling goods and services to other consumers?

Which of the following statements about m-commerce is not true?

Information density refers to the:

List and describe at least five different Internet business models. Which of these models do you think would be the most risky for a startup business today? Support your answer.

Menu costs are the merchants' costs of changing prices.

Procurement involves all of the following except:

What is the most profound way in which e-commerce and the Internet has changed the relationship between companies and their customers? Support your answer.

Indirect goods are not involved firsthand in the production process.

The Foursquare website is an example of which of the following?

Define location-based services and describe the main categories of these services. Which of the categories do you feel has the most potential in terms of e-commerce revenues, and why?

Business Information Systems in Your Career

Global E-Business and Collaboration

Achieving Competitive Advantage With Information Systems

Ethical and Social Issues in Information Systems

It Infrastructure: Hardware and Software

Foundations of Business Intelligence: Databases and

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy:

Improving Decision Making and Managing Knowledge

Building Information Systems and Managing Projects

Filters