Question 1

The Internet shrinks information asymmetry.

Accepted Answer

A) True 
 B)False  True

Question 2

Podcasting allows subscribers to listen to live, streaming radio and other audio content.

Accepted Answer

A) True 
 B)False  False

Question 3

What is dynamic pricing and how is it used in e-commerce?

Accepted Answer

In dynamic pricing, the price of a product varies depending on the demand characteristics of the customer or the supply situation of the seller. For instance, online retailers from Amazon to Walmart change prices on many products based on time of day, demand for the product, and users' prior visits to their sites. Using big data analytics, some online firms can adjust prices at the individual level based on behavioral targeting parameters such as whether the consumer is a price haggler (who will receive a lower price offer) versus a person who accepts offered prices and does not search for lower prices. Prices can also vary by zip code, based on economic characteristics of the purchaser's geographic location. Uber, along with other ride services, uses surge pricing to adjust prices of a ride based on demand.

Question 4

Disintermediation has which of the following effects?

Accepted Answer

A)  It reduces the ties between consumers and businesses. 
B)  It lowers costs to the consumer. 
C)  It increases costs of manufacturing. 
D)  It reduces the cost of advertising. 
E)  It has no impact. 
A)  It reduces the ties between consumers and businesses. 
B)  It lowers costs to the consumer. 
C)  It increases costs of manufacturing. 
D)  It reduces the cost of advertising. 
E)  It has no impact.

Question 5

Compared to traditional goods, digital goods have:

Accepted Answer

A)  lower costs of production. 
B)  higher marginal costs per unit. 
C)  equivalent copying costs. 
D)  similar inventory costs. 
E)  lower distribution costs. 
A)  lower costs of production. 
B)  higher marginal costs per unit. 
C)  equivalent copying costs. 
D)  similar inventory costs. 
E)  lower distribution costs.

Question 6

Which of the following is a milestone for the Phase 1: Planning phase of developing an e-commerce presence?

Accepted Answer

A)  Website plan 
B)  Web mission statement 
C)  Functional website 
D)  Social media plan 
E)  Mobile media plan 
A)  Website plan 
B)  Web mission statement 
C)  Functional website 
D)  Social media plan 
E)  Mobile media plan

Question 7

Which of the following is the fastest growing form of location-based service in 2015?

Accepted Answer

A)  Geosocial services 
B)  Geoinformation services 
C)  On-demand economy firms 
D)  Geomapping 
E)  Geoadvertising 
A)  Geosocial services 
B)  Geoinformation services 
C)  On-demand economy firms 
D)  Geomapping 
E)  Geoadvertising

Question 8

Which of the following is not one of the four main types of e-commerce presence?

Accepted Answer

A)  Social media 
B)  Offline media 
C)  Blog 
D)  Email 
E)  website 
A)  Social media 
B)  Offline media 
C)  Blog 
D)  Email 
E)  website

Question 9

All of the following are examples of "on demand" companies except:

Accepted Answer

A)  Uber. 
B)  Airbnb. 
C)  Lyft. 
D)  Instacart. 
E)  Yummly. 
A)  Uber. 
B)  Airbnb. 
C)  Lyft. 
D)  Instacart. 
E)  Yummly.

Question 10

Reducing the business process layers in a distribution channel is called:

Accepted Answer

A)  disintermediation. 
B)  BPR. 
C)  market segmentation. 
D)  network effects. 
E)  dynamic pricing. 
A)  disintermediation. 
B)  BPR. 
C)  market segmentation. 
D)  network effects. 
E)  dynamic pricing.

Question 11

Describe the use of personalization and customization in e-commerce. What business value do these techniques have?

Accepted Answer

In personalization, merchants can target

Question 12

Which of the following Internet business models involves creating an online digital environment that enables people with like interests to share information?

Accepted Answer

A)  Community provider 
B)  Service provider 
C)  Market creator 
D)  Transaction broker 
E)  E-tailer 
A)  Community provider 
B)  Service provider 
C)  Market creator 
D)  Transaction broker 
E)  E-tailer

Question 13

Which feature of Internet technology has had the most effect in the Internet's rapid spread across the globe?

Accepted Answer

A)  Ubiquity 
B)  Global reach 
C)  Universal standards 
D)  Social technology 
E)  Personalization 
A)  Ubiquity 
B)  Global reach 
C)  Universal standards 
D)  Social technology 
E)  Personalization

Question 14

Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of:

Accepted Answer

A)  prediction markets. 
B)  behavioral targeting. 
C)  long-tail marketing. 
D)  crowdsourcing. 
E)  social sign-on. 
A)  prediction markets. 
B)  behavioral targeting. 
C)  long-tail marketing. 
D)  crowdsourcing. 
E)  social sign-on.

Question 15

Craigslist is an example of:

Accepted Answer

A)  C2C e-commerce. 
B)  B2B e-commerce. 
C)  B2C e-commerce. 
D)  M-commerce. 
E)  B2G e-commerce. 
A)  C2C e-commerce. 
B)  B2B e-commerce. 
C)  B2C e-commerce. 
D)  M-commerce. 
E)  B2G e-commerce.

Question 16

In the free/freemium revenue model, firms offer basic services for free and charge a fee for special features.

Accepted Answer

A) True 
 B)False

Question 17

"Knowledge increases exponentially" is a phrase with which we are all familiar. How does this concept apply to electronic business and the emergence of the digital firm? Support your contentions.

Accepted Answer

Student answers will vary. A sample answ

Question 18

Which of the following is the fastest growing format of online advertising?

Accepted Answer

A)  Search engine ads 
B)  Video ads 
C)  Rich media ads 
D)  Classified ads 
E)  Email 
A)  Search engine ads 
B)  Video ads 
C)  Rich media ads 
D)  Classified ads 
E)  Email

Question 19

Automobile manufacturing is an example of a vertical market.

Accepted Answer

A) True 
 B)False

Question 20

Web personalization is used primarily as a marketing tool.

Accepted Answer

A) True 
 B)False

The Internet shrinks information asymmetry.

Podcasting allows subscribers to listen to live, streaming radio and other audio content.

What is dynamic pricing and how is it used in e-commerce?

Disintermediation has which of the following effects?

Compared to traditional goods, digital goods have:

Which of the following is a milestone for the Phase 1: Planning phase of developing an e-commerce presence?

Which of the following is the fastest growing form of location-based service in 2015?

Which of the following is not one of the four main types of e-commerce presence?

All of the following are examples of "on demand" companies except:

Reducing the business process layers in a distribution channel is called:

Describe the use of personalization and customization in e-commerce. What business value do these techniques have?

Which of the following Internet business models involves creating an online digital environment that enables people with like interests to share information?

Which feature of Internet technology has had the most effect in the Internet's rapid spread across the globe?

Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of:

Craigslist is an example of:

In the free/freemium revenue model, firms offer basic services for free and charge a fee for special features.

"Knowledge increases exponentially" is a phrase with which we are all familiar. How does this concept apply to electronic business and the emergence of the digital firm? Support your contentions.

Which of the following is the fastest growing format of online advertising?

Automobile manufacturing is an example of a vertical market.

Web personalization is used primarily as a marketing tool.

Business Information Systems in Your Career

Global E-Business and Collaboration

Achieving Competitive Advantage With Information Systems

Ethical and Social Issues in Information Systems

It Infrastructure: Hardware and Software

Foundations of Business Intelligence: Databases and

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy:

Improving Decision Making and Managing Knowledge

Building Information Systems and Managing Projects

Filters

Exam 10: E-Commerce: Digital Markets, Digital Goods

The Internet shrinks information asymmetry.

Podcasting allows subscribers to listen to live, streaming radio and other audio content.

What is dynamic pricing and how is it used in e-commerce?

Disintermediation has which of the following effects?

Compared to traditional goods, digital goods have:

Which of the following is a milestone for the Phase 1: Planning phase of developing an e-commerce presence?

Which of the following is the fastest growing form of location-based service in 2015?

Which of the following is not one of the four main types of e-commerce presence?

All of the following are examples of "on demand" companies except:

Reducing the business process layers in a distribution channel is called:

Describe the use of personalization and customization in e-commerce. What business value do these techniques have?

Which of the following Internet business models involves creating an online digital environment that enables people with like interests to share information?

Which feature of Internet technology has had the most effect in the Internet's rapid spread across the globe?

Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of:

Craigslist is an example of:

In the free/freemium revenue model, firms offer basic services for free and charge a fee for special features.

"Knowledge increases exponentially" is a phrase with which we are all familiar. How does this concept apply to electronic business and the emergence of the digital firm? Support your contentions.

Which of the following is the fastest growing format of online advertising?

Automobile manufacturing is an example of a vertical market.

Web personalization is used primarily as a marketing tool.

Business Information Systems in Your Career

Global E-Business and Collaboration

Achieving Competitive Advantage With Information Systems

Ethical and Social Issues in Information Systems

It Infrastructure: Hardware and Software

Foundations of Business Intelligence: Databases and

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy:

Improving Decision Making and Managing Knowledge

Building Information Systems and Managing Projects

Filters