Exam 10: E-Commerce: Digital Markets, Digital Goods

You have been hired as a marketing consultant by a law firm in Los Angeles that specializes in juvenile justice. What ways can you use the Internet as a marketing tool and to advertise the firm's services?

Which of the following companies uses the market creator business model?

Varying a product's price according to the supply situation of the seller is called ________ pricing.

The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called:

Disintermediation provides major benefits to the distributor.

Which of the following types of e-commerce involves selling products and services directly to individual consumers via the Internet?

What methods could a portal use to generate revenue? Which do you think might be most successful, and why?

Compared to traditional goods, digital goods have:

You are consulting for Lucky's, a chain of gas stations. What types of e-commerce opportunities, if any, are relevant to Lucky's? Could Lucky's make use of any Internet business models for this opportunity?

In general, for digital goods, the marginal cost of producing another unit is about zero.

Which of the following best illustrates the transaction fee revenue model?

Website tracking software can log the path a customer takes through the website, the time spent on the site, and what geographic area, in general, the customer is from, all of which can help in customer analysis. It can also log the customer's operating system and which browser the customer is using. How could these last two data items be of interest to a company? Give examples.

What are the steps involved in developing an e-commerce presence for a start-up company?

E-commerce refers to the use of any networking technologies to transact business.

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.

Which of the following Internet business models does Amazon use?

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

The effort required to locate a suitable product is called:

Which of the following is an example of a direct good in the automobile industry?