Exam 12: Marketing Channels: Delivering Customer Value

Supply chain management is managing upstream and downstream value-added flows of materials,final goods,and related information among suppliers,the company,resellers,and final consumers.

The term supply chain may be too limited because it takes a make-and-sell view of the business.

When Netflix began delivering DVDs directly to customers through the mail instead of using a brick-and-mortar system,Netflix was following the trend of ________.

With the success of the Internet,few producers sell through intermediaries today.

Distribution systems are relatively consistent from country to country,making it easy for international marketers to design channels.

The various flows that connect institutions include physical flow,flow of ownership,payment flow,information flow,and ________ flow.

It is common for international marketers to ________ their channel strategies for each country.

The goal of marketing logistics should be to provide a ________ level of customer service at the least cost.

Explain channel power in a conventional distribution channel.

The goal of integrated supply chain management is to harmonize all of the company's logistics decisions.How can close working relationships among departments be achieved?

Marketing logistics involves which of the following distribution flows?

When establishing the responsibilities of channel members,the producer establishes a list price,sets discounts for intermediaries,and defines each channel member's ________.

One major trend is towards disintermediation.

A major role played by intermediaries is to buy large quantities of products from many producers and break them down into the smaller quantities and broader assortments wanted by consumers.

Intermodal transportation is combining two or more modes of transportation; there is only a limited number of combinations.

Compare and contrast a conventional distribution channel with a vertical marketing system (VMS).

Through the use of ________,or "smart tag" technology,a company is able to locate exactly where a product is within the supply chain.

Members of the marketing channel may help a company complete transactions by performing key functions such as promotion and negotiation.

Which of the following are the three major types of vertical marketing systems?

Most companies see their intermediaries as first-line customers and partners.They practise strong partner relationship management (PRM)to forge long-term partnerships with channel members.