Exam 12: Marketing Channels: Delivering Customer Value

The faster the delivery,the greater the assortment provided; and the more add-on services supplied,the more the channel's service level is restricted.

Designing a channel system calls for analyzing consumer needs,setting channel objectives,________,and evaluation.

Marketing channel management calls for selecting,managing,________,and evaluating channel members over time.

Leadership is assumed through the size and power of one or a few dominant channel members in a(n)___________ rather than common ownership or contractual ties.

What types of products are exclusively distributed?

When McDonald's offers its products inside a Walmart store,it is following a(n)________.

Fender's direct marketing helps both the company and its channel partners.

When one or more ________ producers,wholesalers,and retailers are linked,it is an example of a conventional distribution channel.

China and India each contain more than one billion people.However,companies can access only a small percentage of these potential markets due to ________.

It is safe to say that distribution channels are fairly simple behavioural systems in which people and companies interact to accomplish individual company and channel goals.

How can a firm benefit from involvement in a contractual VMS?

These days,almost every large company and many small ones distribute through multiple channels.

Because distribution activities involve strong trade-offs,decisions by different functions must be coordinated to achieve better overall logistics performance.

Disintermediation has occurred when an online marketer takes business away from traditional brick-and-mortar retailers.

When two Taco Bell restaurants have a disagreement over who should be able to sell in quantity at a discount to the local high school band,they are in a ________ conflict.

Imaginative distribution systems can be used to gain a competitive advantage.

What types of products are intensively distributed?

Gaps in _______________ are bridged by channel members,and this is the value these members provide.These gaps separate goods and services from those who would use them.

To reduce inventory management costs,many companies use a system called ________,which involves carrying only small inventories of parts or merchandise,often only enough for a few days of operation.

A(n)_____________ consists of one or more independent producers,wholesalers,or retailers that seek to maximize their own profits-even at the expense of profits for the channel as a whole.