Exam 13: Retailing and Wholesaling

When standard merchandise is sold at lower prices with lower margins,the result is often selling higher volume.This is a strategy for _____________.

Selling products or services directly to final consumers for their personal,nonbusiness use is called ____________.

Home Depot offers "how-to" classes for do-it-yourselfers,featuring instructions on how to complete home improvement projects using products sold at its stores.This is an example of how Home Depot has differentiated itself through its ________.

Like retailers,a wholesaler must decide on segmentation and targeting,differentiation and positioning,and the marketing mix.

How do merchant wholesalers and agents/brokers differ?

Like retailers,wholesalers must ________ their target markets and ________ themselves effectively for they cannot serve everyone.

Compare and contrast specialty stores and convenience stores.

How can discount stores sell merchandise at lower prices?

Three types of shopping centres are regional shopping centres,community shopping centres,and neighbourhood shopping centres/strip malls.Describe how they are different from each other.

Factory outlets,independent off-price retailers,and warehouse clubs all buy their merchandise in a similar fashion.

________ includes all activities involved in selling goods and services to those buying for resale or business use.

Unlike mass marketers,niche marketers expect to see continued growth in their online sales.

London Drugs offers its customers home decor items,books,automotive accessories,and appliances as varied as air conditioners to espresso machines.This is an example of _______.

A relative handful of retailers now control access to enormous numbers of consumers,giving them the upper hand in their dealings with manufacturers.

What types of products may be sold through category killers?

In order to ________,wholesalers can propose automatic reordering systems,set up management-training and advising systems,or even sponsor a voluntary chain.

What elements comprise a store's atmosphere?

The Bay department stores carry a wide range of product lines,including clothing,jewellery,kitchenware,and home furnishings.The Bay typically charges a relatively high markup,but also holds frequent sales and price promotions,in particular,offering discounts to customers who use The Bay's credit card.The Bay uses ________.

Customers will seek out ________ if they want deep assortments within narrow product lines.

An agent is a wholesaler who does not take title to goods and whose function is to bring buyers and sellers together and assist in negotiation.