Exam 13: Retailing and Wholesaling

Which wholesaler's channel function is demonstrated when a wholesaler's sales force helps a manufacturer to reach many small customers at a low cost?

In the battle for "share of stomachs," some supermarkets are cutting costs and attempting to compete more effectively with food discounters,while others are moving upscale,providing improved store environments and higher-quality food offerings.These two different strategies represent differences in ________.

Explain how Whole Foods is able to compete against Walmart.

Because ____________,retail assortments are looking more and more alike.

Stores that carry a deep assortment,have knowledgeable staff,and might actually be viewed as giant specialty stores are also called ________________.

What types of products do specialty stores carry? Give an example of a specialty store.

A retailer may fail because it tries to provide "something for everyone" and ends up satisfying no market well.Successful retailers ________ their target markets well and position themselves strongly.

A ________ is a smaller mall with upscale stores,convenient locations,and expensive atmosphere.It is typically located near affluent residential neighbourhoods.

Press conferences and speeches,store openings,special events,newsletters,magazines,and public service activities are examples of ways retailers use ________.

Touch-screen kiosks,customer-loyalty cards,handheld shopping assistants,and self-scanning checkout systems are all examples of how retailers use technology to ________

GameStop sells video games and systems,offering a narrow product line with a deep assortment within that line.GameStop is a ________.

A ________ contains between 15 and 50 retail stores,including a department or variety store,a supermarket,specialty stores,professional offices,and sometimes a bank.

The strategy of buying at less-than-regular wholesale prices and charging consumers less than retail is used by ________,which have filled the ultralow-price,high-volume gap

A discount store buys at less-than-regular wholesale prices and charges consumers less than retail.

The rapid growth of out-of-home eating,slower population growth,and increased competition are all challenges for ________ and are experiencing slow sales growth.

Costco's surprise offerings of seconds,overstocks,and closeouts-occasionally including diamonds-is an example of how a retailer can differentiate itself through ________.

What attracts shoppers to a power centre?

Today's trend in retail clusters is toward ________,huge unenclosed shopping centres consisting of a long strip of retail stores,including at least one large,freestanding anchor store like Walmart.Each store has its own entrance with parking directly in front for shoppers who wish to visit only one store.

Which of the following may be true about shoppers who prefer to shop at "lifestyle centres"?

________,which buy at less-than-regular wholesale prices and charge consumers less than retail,are independently owned and run or are divisions of larger retail corporations.