Exam 12: Public Relations and Framing the Message

In the 1800s, America's largest railroads used press agents to ______.

An example of a way the Internet can make a PR practitioner's job harder is that the public can see ______.

When companies host plant tours, donate money to charity, and support festivals, these are examples of ______.

The claim that PR encourages reporter laziness is based on the fact that PR firms ______.

Edward Bernays, who authored the first PR textbook, is more generally known for which of the following?

Which of the following is not true about PR?

Ivy Ledbetter Lee believed that facts ______.

Ivy Ledbetter Lee, one of the founders of public relations and often dubbed "Poison Ivy," actually believed that honesty and directness were better than deception in public relations.

The term flack is a derogatory term ______.

Which of the following is not true about Ivy Ledbetter Lee, one of the founders of modern public relations?

Former president Richard Nixon used PR techniques to restore his tarnished image after he left the White House.

Describe three ways public relations firms use the Internet to promote their clients' interests.

Usually, the more closely a press release resembles ______, the more likely it is to be used.

Ivy Ledbetter Lee and Edward Bernays believed that public opinion was rational and difficult to influence.

A public relations firm looking to make full use of the Internet can ______.

Most of the largest public relations firms in America are owned by or affiliated with multinational companies.

Radio and television stations have been less willing to air public service announcements since the deregulation of broadcasting in the 1980s.

Video news releases are ______.

While P.T.Barnum felt that all publicity was good publicity, Edward Bernays viewed all public relations as propaganda and therefore unethical.

Unlike print journalists who use press releases extensively, television journalists rarely use VNRs (video news releases).