Question 1

The marketing environment is defined as the:

Accepted Answer

A) forces outside the organization that influence marketing activities. 
B) atmosphere created within the sales force to encourage product sales. 
C) constraints within an organization that limit marketing options. 
D) interactions that occur between managers and employees related to product promotion. 
A) forces outside the organization that influence marketing activities. 
B) atmosphere created within the sales force to encourage product sales. 
C) constraints within an organization that limit marketing options. 
D) interactions that occur between managers and employees related to product promotion.

Question 2

Companies who have developed frozen,individual meals to be sold in supermarkets are responding to ________.

Accepted Answer

A) psychographic variables 
B) demographic variables 
C) geographic variables 
D) behavioristic variables 
A) psychographic variables 
B) demographic variables 
C) geographic variables 
D) behavioristic variables

Question 3

SWOT analysis focuses on identifying:

Accepted Answer

A) strengths,weaknesses,opinions,tactics. 
B) strengths,weaknesses,organizational goals,timelines for completion. 
C) strengths,weaknesses,opportunities,threats. 
D) strengths,weaknesses,operational needs,and target markets. 
A) strengths,weaknesses,opinions,tactics. 
B) strengths,weaknesses,organizational goals,timelines for completion. 
C) strengths,weaknesses,opportunities,threats. 
D) strengths,weaknesses,operational needs,and target markets.

Question 4

Having an effective marketing concept usually places primary emphasis on:

Accepted Answer

A) owners knowing what their products or services are. 
B) serving the customer. 
C) managers understanding organizational processes. 
D) employees doing their jobs correctly. 
A) owners knowing what their products or services are. 
B) serving the customer. 
C) managers understanding organizational processes. 
D) employees doing their jobs correctly.

Question 5

Gathering customer input during the service encounter is an example of what form of service marketing research?

Accepted Answer

A) critical incident survey 
B) requirements research 
C) process checkpoint evaluation 
D) trailer call 
A) critical incident survey 
B) requirements research 
C) process checkpoint evaluation 
D) trailer call

Question 6

A name,term,design,symbol,or any other feature that identifies one seller's good or service as distinct from those of other sellers is termed a ________.

Accepted Answer

The answer of A name,term,design,symbol,or any other feature that identifies...

Question 7

"Marketing effectiveness" refers to minimizing the resources that must be spent to achieve the desired product exchange.

Accepted Answer

A) True 
 B)False

Question 8

A restaurant manager who includes food items on the menu that are high fiber,or low in fat and sodium,is reacting to psychographic variables.

Accepted Answer

A) True 
 B)False

Question 9

The four Ps of marketing are ________,________,________,and ________.

Accepted Answer

A) procurement,production,placement,profit 
B) planning,proofing,producing,placing 
C) plans,policies,procedures,programs 
D) product,price,promotion,place 
A) procurement,production,placement,profit 
B) planning,proofing,producing,placing 
C) plans,policies,procedures,programs 
D) product,price,promotion,place

Question 10

A foodservice operation's target market is:

Accepted Answer

A) individuals who are used in focus groups to determine customer needs and wants. 
B) individuals randomly chosen to receive free products or services. 
C) individuals who are not currently buying a company's product or service. 
D) a group of people for whom a company develops a product or service. 
A) individuals who are used in focus groups to determine customer needs and wants. 
B) individuals randomly chosen to receive free products or services. 
C) individuals who are not currently buying a company's product or service. 
D) a group of people for whom a company develops a product or service.

The marketing environment is defined as the:

Companies who have developed frozen,individual meals to be sold in supermarkets are responding to ________.

SWOT analysis focuses on identifying:

Having an effective marketing concept usually places primary emphasis on:

Gathering customer input during the service encounter is an example of what form of service marketing research?

A name,term,design,symbol,or any other feature that identifies one seller's good or service as distinct from those of other sellers is termed a ________.

"Marketing effectiveness" refers to minimizing the resources that must be spent to achieve the desired product exchange.

A restaurant manager who includes food items on the menu that are high fiber,or low in fat and sodium,is reacting to psychographic variables.

The four Ps of marketing are ,,,and .

A foodservice operation's target market is:

Systems Approach to a Foodservice Organization

Managing Quality

The Menu

Food Product Flow and Kitchen Design

Procurement

Food Production

Distribution and Service

Safety, Sanitation, and Maintenance

Management Principles

Leadership and Organizational Change

Decision Making, Communication, and Balance

Management of Human Resources

Management of Financial Resources

Meals, Satisfaction, and Accountability

Filters

Exam 14: Marketing Foodservice

The marketing environment is defined as the:

Companies who have developed frozen,individual meals to be sold in supermarkets are responding to ________.

SWOT analysis focuses on identifying:

Having an effective marketing concept usually places primary emphasis on:

Gathering customer input during the service encounter is an example of what form of service marketing research?

A name,term,design,symbol,or any other feature that identifies one seller's good or service as distinct from those of other sellers is termed a ________.

"Marketing effectiveness" refers to minimizing the resources that must be spent to achieve the desired product exchange.

A restaurant manager who includes food items on the menu that are high fiber,or low in fat and sodium,is reacting to psychographic variables.

The four Ps of marketing are ________,________,________,and ________.

A foodservice operation's target market is:

Systems Approach to a Foodservice Organization

Managing Quality

The Menu

Food Product Flow and Kitchen Design

Procurement

Food Production

Distribution and Service

Safety, Sanitation, and Maintenance

Management Principles

Leadership and Organizational Change

Decision Making, Communication, and Balance

Management of Human Resources

Management of Financial Resources

Meals, Satisfaction, and Accountability

Filters

The four Ps of marketing are ,,,and .