Question 1

MATCHING. 
Choose the item that best Match the following:
-Self-expression oriented customers

Accepted Answer

A) make choices based on their knowledge and principles 
B) make choices based on what they perceive will show their success to others 
C) make choices based on a desire for social or physical activity,variety or risk 
A) make choices based on their knowledge and principles 
B) make choices based on what they perceive will show their success to others 
C) make choices based on a desire for social or physical activity,variety or risk C

Question 2

________ is the marketing communication that serves specifically as an incentive to stimulate sales.

Accepted Answer

Promotion

Question 3

Saying that a service is intangible means that production and consumption of the service cannot be separated.

Accepted Answer

A) True 
 B)False  False

Question 4

MATCHING. 
Choose the item that best Match the following:
-Ideal oriented customers

Accepted Answer

A) make choices based on their knowledge and principles 
B) make choices based on what they perceive will show their success to others 
C) make choices based on a desire for social or physical activity,variety or risk 
A) make choices based on their knowledge and principles 
B) make choices based on what they perceive will show their success to others 
C) make choices based on a desire for social or physical activity,variety or risk

Question 5

Natural resources,population density,and subcultural values that influence customer's product needs are referred to as ________ variables.

Accepted Answer

A) behavioristic 
B) geographic 
C) demographic 
D) psychographic 
A) behavioristic 
B) geographic 
C) demographic 
D) psychographic

Question 6

Which of the following is an accurate comparison of products and services?

Accepted Answer

A) Services are produced at one point and sold at another;products are not. 
B) Services have tangible attributes;products do not. 
C) Services cannot be stored for future sale;products can. 
D) Services have homogeneity;products have heterogeneity. 
A) Services are produced at one point and sold at another;products are not. 
B) Services have tangible attributes;products do not. 
C) Services cannot be stored for future sale;products can. 
D) Services have homogeneity;products have heterogeneity.

Question 7

A marketing objective is a statement of what is to be accomplished through marketing activities.

Accepted Answer

A) True 
 B)False

Question 8

MATCHING. 
Choose the item that best Match the following:
-Achievement oriented customers

Accepted Answer

A) make choices based on their knowledge and principles 
B) make choices based on what they perceive will show their success to others 
C) make choices based on a desire for social or physical activity,variety or risk 
A) make choices based on their knowledge and principles 
B) make choices based on what they perceive will show their success to others 
C) make choices based on a desire for social or physical activity,variety or risk

Question 9

The physical elements in an operation's design that appeal to a customer's emotions are termed ________.

Accepted Answer

The answer of The physical elements in an operation's design...

Question 10

A strategic business unit is:

Accepted Answer

A) a component of an organization with a specific market focus. 
B) a group of people with similar product needs. 
C) any operation that has a strategic marketing plan. 
D) a group of people for whom a company develops a product or service. 
A) a component of an organization with a specific market focus. 
B) a group of people with similar product needs. 
C) any operation that has a strategic marketing plan. 
D) a group of people for whom a company develops a product or service.

Question 11

Market share:

Accepted Answer

A) is a detailed study of sales data to evaluate the marketing strategy. 
B) is the percentage of industry sales of a product. 
C) is the process of dividing a total market into groups with similar characteristics. 
D) classifies costs to determine which are associated with specific marketing activities. 
A) is a detailed study of sales data to evaluate the marketing strategy. 
B) is the percentage of industry sales of a product. 
C) is the process of dividing a total market into groups with similar characteristics. 
D) classifies costs to determine which are associated with specific marketing activities.

Question 12

Marketing mix is the combination of product and price that creates value for the customer.

Accepted Answer

A) True 
 B)False

Question 13

Identifying marketing opportunities and potential problems confronting the organization is known as ________.

Accepted Answer

A) strategic planning 
B) target marketing 
C) situation analysis 
D) market segmentation 
A) strategic planning 
B) target marketing 
C) situation analysis 
D) market segmentation

Question 14

Heterogeneity of service means that:

Accepted Answer

A) services cannot be stored for future sale. 
B) the production and consumption of the service cannot be separated. 
C) services cannot be possessed. 
D) there is a lack of uniformity in the performance of people. 
A) services cannot be stored for future sale. 
B) the production and consumption of the service cannot be separated. 
C) services cannot be possessed. 
D) there is a lack of uniformity in the performance of people.

Question 15

Market segmentation means:

Accepted Answer

A) dividing the total market into groups of people with similar product needs. 
B) selling a variety of products at a variety of stores nationwide to increase sales. 
C) identifying sales managers to cover specific segments of the country. 
D) randomly choosing groups or segments of people to target for product sales. 
A) dividing the total market into groups of people with similar product needs. 
B) selling a variety of products at a variety of stores nationwide to increase sales. 
C) identifying sales managers to cover specific segments of the country. 
D) randomly choosing groups or segments of people to target for product sales.

Question 16

Brand loyalty is repeated customer purchasing of a specific brand.

Accepted Answer

A) True 
 B)False

Question 17

The practice of using a computerized data base to store purchasing and other point of contact information about a customer is termed ________.

Accepted Answer

customer r

Question 18

Proactively gathering complaints from customers is a form of service marketing research.

Accepted Answer

A) True 
 B)False

Question 19

Environmental forces are of great importance to the marketing manager because they help identify the target market.

Accepted Answer

A) True 
 B)False

Question 20

A person's ethnicity,income,and education are referred to as ________.

Accepted Answer

A) geographic 
B) psychographic 
C) behavioristic 
D) demographic 
A) geographic 
B) psychographic 
C) behavioristic 
D) demographic

MATCHING. Choose the item that best Match the following: -Self-expression oriented customers

________ is the marketing communication that serves specifically as an incentive to stimulate sales.

Saying that a service is intangible means that production and consumption of the service cannot be separated.

MATCHING. Choose the item that best Match the following: -Ideal oriented customers

Natural resources,population density,and subcultural values that influence customer's product needs are referred to as ________ variables.

Which of the following is an accurate comparison of products and services?

A marketing objective is a statement of what is to be accomplished through marketing activities.

MATCHING. Choose the item that best Match the following: -Achievement oriented customers

The physical elements in an operation's design that appeal to a customer's emotions are termed ________.

A strategic business unit is:

Market share:

Marketing mix is the combination of product and price that creates value for the customer.

Identifying marketing opportunities and potential problems confronting the organization is known as ________.

Heterogeneity of service means that:

Market segmentation means:

Brand loyalty is repeated customer purchasing of a specific brand.

The practice of using a computerized data base to store purchasing and other point of contact information about a customer is termed ________.

Proactively gathering complaints from customers is a form of service marketing research.

Environmental forces are of great importance to the marketing manager because they help identify the target market.

A person's ethnicity,income,and education are referred to as ________.

Systems Approach to a Foodservice Organization

Managing Quality

The Menu

Food Product Flow and Kitchen Design

Procurement

Food Production

Distribution and Service

Safety, Sanitation, and Maintenance

Management Principles

Leadership and Organizational Change

Decision Making, Communication, and Balance

Management of Human Resources

Management of Financial Resources

Meals, Satisfaction, and Accountability

Filters

Exam 14: Marketing Foodservice

MATCHING. Choose the item that best Match the following: -Self-expression oriented customers

________ is the marketing communication that serves specifically as an incentive to stimulate sales.

Saying that a service is intangible means that production and consumption of the service cannot be separated.

MATCHING. Choose the item that best Match the following: -Ideal oriented customers

Natural resources,population density,and subcultural values that influence customer's product needs are referred to as ________ variables.

Which of the following is an accurate comparison of products and services?

A marketing objective is a statement of what is to be accomplished through marketing activities.

MATCHING. Choose the item that best Match the following: -Achievement oriented customers

The physical elements in an operation's design that appeal to a customer's emotions are termed ________.

A strategic business unit is:

Market share:

Marketing mix is the combination of product and price that creates value for the customer.

Identifying marketing opportunities and potential problems confronting the organization is known as ________.

Heterogeneity of service means that:

Market segmentation means:

Brand loyalty is repeated customer purchasing of a specific brand.

The practice of using a computerized data base to store purchasing and other point of contact information about a customer is termed ________.

Proactively gathering complaints from customers is a form of service marketing research.

Environmental forces are of great importance to the marketing manager because they help identify the target market.

A person's ethnicity,income,and education are referred to as ________.

Systems Approach to a Foodservice Organization

Managing Quality

The Menu

Food Product Flow and Kitchen Design

Procurement

Food Production

Distribution and Service

Safety, Sanitation, and Maintenance

Management Principles

Leadership and Organizational Change

Decision Making, Communication, and Balance

Management of Human Resources

Management of Financial Resources

Meals, Satisfaction, and Accountability

Filters