Question 1

A _____ strategy concentrates on finding new markets for existing products.

Accepted Answer

A) market penetration 
B) market development 
C) product development 
D) product diversification 
A) market penetration 
B) market development 
C) product development 
D) product diversification

Question 2

The Gillette Company is a leader in the market for razors/blades/shaving systems for men and women.Its product development history goes back to the introduction of the first safety razor.Since then,it has regularly led the market in introducing products to meet the needs of its customers.The following list outlines some of its major product introductions: ​safety razor
Twin-bladed razor
Twin-bladed disposable razor
Pivoting-head razor
Pivoting-head disposable razor
Razor designed specifically for women
Triple-blade razor
Battery-powered razor
Gillette's introduction of the twin-bladed disposable razor would be considered which of the following:

Accepted Answer

A) ​new product 
B) ​line extension 
C) ​brand licensing 
D) ​universal product code (UP
C)  
E) ​trade dress 
A) ​new product 
B) ​line extension 
C) ​brand licensing 
D) ​universal product code (UP
C)  
E) ​trade dress

Question 3

​Which of the following is a common complaint among consumers regarding the widespread use of universal product codes (UPC)in retail stores?

Accepted Answer

A) ​prices are not displayed on product packaging 
B) ​UPC are useful in marketing research and compromise consumer privacy 
C) ​use of UPC codes resulted in layoffs in the retail industry 
D) ​UPC scanners are expensive and led to higher prices in grocery stores 
A) ​prices are not displayed on product packaging 
B) ​UPC are useful in marketing research and compromise consumer privacy 
C) ​use of UPC codes resulted in layoffs in the retail industry 
D) ​UPC scanners are expensive and led to higher prices in grocery stores

Question 4

The number of product liability lawsuits has fallen in recent years thanks to better designed products and more detailed regulations.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following factors has helped increase the importance of packaging as a marketing tool?

Accepted Answer

A) Marketers' emphasis on targeting large market segments 
B) Increased popularity of generic products 
C) Changes in consumer lifestyles and buying habits 
D) Global economic recessive trends 
A) Marketers' emphasis on targeting large market segments 
B) Increased popularity of generic products 
C) Changes in consumer lifestyles and buying habits 
D) Global economic recessive trends

Question 6

On a recent trip to the grocery store,Jackson noticed an in-store tasting event for a new line of yogurt-based dips.The store was providing product sampling and a coupon for .50 off the purchase price.Jackson tried the French Onion flavor and liked it so much he decided to purchase it for an upcoming party at his home.Which characteristic influencing adoption rates does this represent?

Accepted Answer

A) ​possibility of trial use 
B) ​complexity 
C) ​relative advantage 
D) ​observability 
A) ​possibility of trial use 
B) ​complexity 
C) ​relative advantage 
D) ​observability

Question 7

A trademark is different from a trade name,which is usually used to identify a company.

Accepted Answer

A) True 
 B)False

Question 8

An effective label performs both promotional and informational functions.

Accepted Answer

A) True 
 B)False

Question 9

Consumer innovators are individuals who rely on the experiences of initial buyers before making trial purchases.

Accepted Answer

A) True 
 B)False

Question 10

Match each item with the correct statement below.
-A(n)_____ strategy focuses on developing entirely new products for new markets.

Accepted Answer

A) trade dress 
B) brand preference 
C) brand insistence 
D) generic product 
E) family brand
F)brand equity
G)product diversification
H)trademark
I)brand extension
J)consumer innovator
K)brand name
L)private brand
M)brand manager
N)universal product code (UP
C) 
O)cannibalization
P)product liability
Q)captive brand
R)brand mark
S)line extension
T)label 
A) trade dress 
B) brand preference 
C) brand insistence 
D) generic product 
E) family brand
F)brand equity
G)product diversification
H)trademark
I)brand extension
J)consumer innovator
K)brand name
L)private brand
M)brand manager
N)universal product code (UP
C) 
O)cannibalization
P)product liability
Q)captive brand
R)brand mark
S)line extension
T)label

Question 11

A national brand defines the image most people form when they think of a brand.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following product categories is NOT regulated by the Consumer Product Safety Commission?​

Accepted Answer

A) ​food 
B) ​bicycles 
C) ​furniture 
D) ​window blinds 
A) ​food 
B) ​bicycles 
C) ​furniture 
D) ​window blinds

Question 13

A line extension involves the addition of new sizes,styles,flavors,or related products to an existing group of products.

Accepted Answer

A) True 
 B)False

Question 14

​The brand of petroleum marketed by BP took a hit when the firm was implicated in the 2010 Gulf of Mexico oil spill.On which dimension of brand personality was BP primarily affected?

Accepted Answer

A) ​Relevance 
B) ​Esteem 
C) ​Popularity 
D) ​Knowledge 
E) ​Competitiveness 
A) ​Relevance 
B) ​Esteem 
C) ​Popularity 
D) ​Knowledge 
E) ​Competitiveness

Question 15

Marketers opt for family brand names to distinguish dissimilar products.

Accepted Answer

A) True 
 B)False

Question 16

New-product committee members spend less time conceiving and developing their own new-product ideas than reviewing and approving new-product plans that arise elsewhere in the organization.

Accepted Answer

A) True 
 B)False

Question 17

You are the manager for the consumer product adoption strategies department of your firm.Your job requires you to manage the third stage of the five-stage consumer product adoption process.Which of the following statements is true in regard to your job focus?​

Accepted Answer

A) ​You should focus on making sure buyers are aware of your product's existence. 
B) ​You should focus on encouraging the current buyers of your product to become repeat buyers. 
C) ​You should focus on making sure buyers clearly understand your product's benefits. 
D) ​You should focus on providing information about your product. 
E) ​You should focus on encouraging buyers to just try your product. 
A) ​You should focus on making sure buyers are aware of your product's existence. 
B) ​You should focus on encouraging the current buyers of your product to become repeat buyers. 
C) ​You should focus on making sure buyers clearly understand your product's benefits. 
D) ​You should focus on providing information about your product. 
E) ​You should focus on encouraging buyers to just try your product.

Question 18

The term "product positioning" refers to:

Accepted Answer

A) a low cost market entry strategy in which two or more firms represent one another's complementary yet non-competing products in the markets. 
B) the process of developing entirely new products for new markets. 
C) consumers' perceptions of a product's attributes, uses, quality, as well as advantages and disadvantages relative to competing brands. 
D) the process of developing a trade dress for a new product. 
A) a low cost market entry strategy in which two or more firms represent one another's complementary yet non-competing products in the markets. 
B) the process of developing entirely new products for new markets. 
C) consumers' perceptions of a product's attributes, uses, quality, as well as advantages and disadvantages relative to competing brands. 
D) the process of developing a trade dress for a new product.

Question 19

​A memo from your firm's legal counsel reviews the branding elements that can receive trademark protection under United States law.You have just developed a unique shape for the bottle of a new body wash.Can this be trademarked?

Accepted Answer

A) ​Yes, as long as it incorporates the brand name. 
B) ​Yes, because unique shapes can be trademarked. 
C) ​No, because only names and logos can be trademarked. 
D) ​No, because packaging elements cannot be trademarked. 
E) ​Yes, as long as it is labeled with the brand logo. 
A) ​Yes, as long as it incorporates the brand name. 
B) ​Yes, because unique shapes can be trademarked. 
C) ​No, because only names and logos can be trademarked. 
D) ​No, because packaging elements cannot be trademarked. 
E) ​Yes, as long as it is labeled with the brand logo.

Question 20

What are generic products? Give an example of a generic product.

Accepted Answer

Generic products are products characteri

A _____ strategy concentrates on finding new markets for existing products.

Which of the following is a common complaint among consumers regarding the widespread use of universal product codes (UPC)in retail stores?

The number of product liability lawsuits has fallen in recent years thanks to better designed products and more detailed regulations.

Which of the following factors has helped increase the importance of packaging as a marketing tool?

A trademark is different from a trade name,which is usually used to identify a company.

An effective label performs both promotional and informational functions.

Consumer innovators are individuals who rely on the experiences of initial buyers before making trial purchases.

Match each item with the correct statement below. -A(n)_____ strategy focuses on developing entirely new products for new markets.

A national brand defines the image most people form when they think of a brand.

Which of the following product categories is NOT regulated by the Consumer Product Safety Commission?

A line extension involves the addition of new sizes,styles,flavors,or related products to an existing group of products.

The brand of petroleum marketed by BP took a hit when the firm was implicated in the 2010 Gulf of Mexico oil spill.On which dimension of brand personality was BP primarily affected?

Marketers opt for family brand names to distinguish dissimilar products.

New-product committee members spend less time conceiving and developing their own new-product ideas than reviewing and approving new-product plans that arise elsewhere in the organization.

You are the manager for the consumer product adoption strategies department of your firm.Your job requires you to manage the third stage of the five-stage consumer product adoption process.Which of the following statements is true in regard to your job focus?

The term "product positioning" refers to:

A memo from your firm's legal counsel reviews the branding elements that can receive trademark protection under United States law.You have just developed a unique shape for the bottle of a new body wash.Can this be trademarked?

What are generic products? Give an example of a generic product.

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Exam 13: Developing and Managing Brand and Product Categories

A _____ strategy concentrates on finding new markets for existing products.

​Which of the following is a common complaint among consumers regarding the widespread use of universal product codes (UPC)in retail stores?

The number of product liability lawsuits has fallen in recent years thanks to better designed products and more detailed regulations.

Which of the following factors has helped increase the importance of packaging as a marketing tool?

A trademark is different from a trade name,which is usually used to identify a company.

An effective label performs both promotional and informational functions.

Consumer innovators are individuals who rely on the experiences of initial buyers before making trial purchases.

Match each item with the correct statement below. -A(n)_____ strategy focuses on developing entirely new products for new markets.

A national brand defines the image most people form when they think of a brand.

Which of the following product categories is NOT regulated by the Consumer Product Safety Commission?​

A line extension involves the addition of new sizes,styles,flavors,or related products to an existing group of products.

​The brand of petroleum marketed by BP took a hit when the firm was implicated in the 2010 Gulf of Mexico oil spill.On which dimension of brand personality was BP primarily affected?

Marketers opt for family brand names to distinguish dissimilar products.

New-product committee members spend less time conceiving and developing their own new-product ideas than reviewing and approving new-product plans that arise elsewhere in the organization.

You are the manager for the consumer product adoption strategies department of your firm.Your job requires you to manage the third stage of the five-stage consumer product adoption process.Which of the following statements is true in regard to your job focus?​

The term "product positioning" refers to:

​A memo from your firm's legal counsel reviews the branding elements that can receive trademark protection under United States law.You have just developed a unique shape for the bottle of a new body wash.Can this be trademarked?

What are generic products? Give an example of a generic product.

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Which of the following is a common complaint among consumers regarding the widespread use of universal product codes (UPC)in retail stores?

Which of the following product categories is NOT regulated by the Consumer Product Safety Commission?

The brand of petroleum marketed by BP took a hit when the firm was implicated in the 2010 Gulf of Mexico oil spill.On which dimension of brand personality was BP primarily affected?

You are the manager for the consumer product adoption strategies department of your firm.Your job requires you to manage the third stage of the five-stage consumer product adoption process.Which of the following statements is true in regard to your job focus?

A memo from your firm's legal counsel reviews the branding elements that can receive trademark protection under United States law.You have just developed a unique shape for the bottle of a new body wash.Can this be trademarked?