Question 1

What are the three components of attitude? How can marketers attempt to change consumer attitudes?

Accepted Answer

By evaluating existing consumer attitude

Question 2

The majority of the Hispanic population is first-generation living in the United States.

Accepted Answer

A) True 
 B)False

Question 3

Consumers are more likely to experience cognitive dissonance when:

Accepted Answer

A) the purchase has been made at discount prices. 
B) the purchase decision has potential economic consequences. 
C) the purchased product has routine uses. 
D) the product company offers excellent after-sales service. 
A) the purchase has been made at discount prices. 
B) the purchase decision has potential economic consequences. 
C) the purchased product has routine uses. 
D) the product company offers excellent after-sales service.

Question 4

Understanding the consumer decision process can be used by marketers to change consumers' attitudes about their products.

Accepted Answer

A) True 
 B)False

Question 5

Opinion leaders rise to prominence because of their interest and expertise in certain products.

Accepted Answer

A) True 
 B)False

Question 6

Match each definition to the corresponding term.
-The imbalance among a person's knowledge,beliefs,and attitudes that occurs after an action or decision is called _____.

Accepted Answer

A) evoked set 
B) consumer behavior 
C) culture 
D) reference group 
E) Asch phenomenon
F)opinion leader
G)need
H)motive
I)perception
J)attitude
K)learning
L)subliminal perception
M)high-involvement purchase decision
N)closure
O)cognitive dissonance
P)routinized response behavior
Q)shaping
R)perceptual screens
S)evaluative criteria
T)self-concept 
A) evoked set 
B) consumer behavior 
C) culture 
D) reference group 
E) Asch phenomenon
F)opinion leader
G)need
H)motive
I)perception
J)attitude
K)learning
L)subliminal perception
M)high-involvement purchase decision
N)closure
O)cognitive dissonance
P)routinized response behavior
Q)shaping
R)perceptual screens
S)evaluative criteria
T)self-concept

Question 7

According to Maslow,an individual's desire to realize his full potential and find fulfillment by expressing his unique talents and capabilities can be regarded as his _____ needs.

Accepted Answer

A) self-actualization 
B) physiological 
C) social 
D) esteem 
A) self-actualization 
B) physiological 
C) social 
D) esteem

Question 8

Describe the three categories of problem-solving behavior with examples.

Accepted Answer

Extended problem-solving: This results w

Question 9

While cultural and family influences significantly affect consumer behavior,the influence of reference groups on consumer behavior tends to be minimal,especially for children.

Accepted Answer

A) True 
 B)False

Question 10

Syncratic role is seen when partners independently make an equal number of purchase decisions.

Accepted Answer

A) True 
 B)False

Question 11

Social class is determined by the sole criterion of income.

Accepted Answer

A) True 
 B)False

Question 12

Chris decides to proceed with a majority decision,even though the decision goes against his beliefs.Chris is exhibiting the Asch phenomenon in this scenario.

Accepted Answer

A) True 
 B)False

Question 13

What is perception? What are the factors that influence a person's perception of an object or event?

Accepted Answer

individual factors,like unique

Question 14

The evaluative criteria used by consumers in the decision-making process may be:

Accepted Answer

A) set aside if the consumer finds a better means of making the purchase decision. 
B) used to identify alternative brands for consideration and possible purchase. 
C) invoked during the first stage of the consumer decision process. 
D) objective facts or subjective opinions about the alternatives. 
A) set aside if the consumer finds a better means of making the purchase decision. 
B) used to identify alternative brands for consideration and possible purchase. 
C) invoked during the first stage of the consumer decision process. 
D) objective facts or subjective opinions about the alternatives.

Question 15

Closure refers to a person's tendency to be influenced by messages that close the gap between a product's real and perceived advantages.

Accepted Answer

A) True 
 B)False

Question 16

Groups do not intentionally create formal roles,nor do they ever have expectations that roles and statuses will develop within their membership.

Accepted Answer

A) True 
 B)False

Question 17

Marketers define the role of each spouse in terms of four categories.List the categories and provide an example of a purchase decision that traditionally falls into each category.

Accepted Answer

Autonomic role is seen when the partners

Question 18

Which of the following products is aimed at satisfying the esteem needs of people?

Accepted Answer

A) Basic goods 
B) Cleaning products 
C) Auto safety features 
D) Luxury watch 
A) Basic goods 
B) Cleaning products 
C) Auto safety features 
D) Luxury watch

Question 19

The American population is becoming increasingly homogenous as the ethnic and racial minority groups are adopting the U.S.culture through acculturation.

Accepted Answer

A) True 
 B)False

Question 20

Consumers with strong loyalties to certain products are more difficult to reach with competitive advertising.

Accepted Answer

A) True 
 B)False

Exam 6: Consumer Behavior

What are the three components of attitude? How can marketers attempt to change consumer attitudes?

The majority of the Hispanic population is first-generation living in the United States.

Consumers are more likely to experience cognitive dissonance when:

Understanding the consumer decision process can be used by marketers to change consumers' attitudes about their products.

Opinion leaders rise to prominence because of their interest and expertise in certain products.

Match each definition to the corresponding term. -The imbalance among a person's knowledge,beliefs,and attitudes that occurs after an action or decision is called _____.

According to Maslow,an individual's desire to realize his full potential and find fulfillment by expressing his unique talents and capabilities can be regarded as his _____ needs.

Describe the three categories of problem-solving behavior with examples.

While cultural and family influences significantly affect consumer behavior,the influence of reference groups on consumer behavior tends to be minimal,especially for children.

Syncratic role is seen when partners independently make an equal number of purchase decisions.

Social class is determined by the sole criterion of income.

Chris decides to proceed with a majority decision,even though the decision goes against his beliefs.Chris is exhibiting the Asch phenomenon in this scenario.

What is perception? What are the factors that influence a person's perception of an object or event?

The evaluative criteria used by consumers in the decision-making process may be:

Closure refers to a person's tendency to be influenced by messages that close the gap between a product's real and perceived advantages.

Groups do not intentionally create formal roles,nor do they ever have expectations that roles and statuses will develop within their membership.

Marketers define the role of each spouse in terms of four categories.List the categories and provide an example of a purchase decision that traditionally falls into each category.

Which of the following products is aimed at satisfying the esteem needs of people?

The American population is becoming increasingly homogenous as the ethnic and racial minority groups are adopting the U.S.culture through acculturation.

Consumers with strong loyalties to certain products are more difficult to reach with competitive advertising.

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

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Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

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