Exam 18: Mass Media and Mass Communication

Which of the following terms is used to signify the fact that humans now live in a world dominated by mass media?

In their study of attitudes toward abortion, how did Andrea Press and Elizabeth Cole characterize most of the responses?

According to the textbook, what is the potential effect of the Internet on the mass media for those able to access it?

What do we call the practice of a single corporation controlling production and distribution of various products across a number of fields?

Through Canadian-controlled radio and television, the government ensures that Canadians have access to important national issues, values, and culture.In this situation, what function of media is the government engaging?

How is mass media communication typically accomplished?

Recent public opinion polls demonstrate that provincial premier candidate Edmund is falling behind in the polls.In order to boost his ratings, he directs his campaign manager to create commercials that show his opponent as unable to manage getting her children organized for school, much less being able to organize a provincial government.What is Edmund engaging in?

News agencies rely heavily upon official press releases, news conferences, and interviews organized by large corporations and government agencies.Both routinely slant information to reflect upon themselves favourably.What is this process known as?

Todd is really upset by the messages he is interpreting from prime-time television.According to the textbook, what action could he take that will effectively interrupt or stop the messages he receives?

Maria can now watch live television on her new Android phone, as well as play music and film her friends.What is Maria engaging in with this technology?

What body is charged with overseeing Canada's broadcasting and telecommunications systems?

Mainstream news sources and outlets always act like the "lap dogs" of the powerful because of media conglomeration.

Regan has studied media and believes that people are active participants who interpret the ideas and information conveyed in media and then act on it if that seems personally appropriate.Which of the following approaches are Regan's views in line with?

What year did the first television broadcast occur in Canada?

What do we call information that is transmitted from a single source to a large impersonal audience?

How do mass media promote inequalities in society?

What is the two-step flow of communication?

Award-winning journalist Jean Collins has factual information that a local mining corporation has been exceeding allowable Canadian standards for environmental pollution.Despite the story's excellent sources and factual accounts, the newspaper's editor pulls the story before it has run.According to Herman and Chomsky, why would the editor most likely have refused to publish the story?

How do mass media influence the way audiences think about the world?

British sociologist Stuart Hall believes that people are not empty vessels into which the media pour a defined assortment of beliefs, values, and ideas.Rather, audience members take an active role in consuming the products of the mass media.