Question 1

What do we learn about the influence of the mass media through popular films and television?

Accepted Answer

The influence of mass media through popu

Question 2

As societies like Canada become larger and more complex, older methods of communication become less feasible.According to the textbook, what does this process lead to?

Accepted Answer

A) the disintegration of the boundary between fantasy and reality 
B) the disorganization of key societal institutions 
C) increased competition for scarce resources 
D) the development of new means for societal organization and operation 
A) the disintegration of the boundary between fantasy and reality 
B) the disorganization of key societal institutions 
C) increased competition for scarce resources 
D) the development of new means for societal organization and operation

Question 3

ABC Communications Inc.owns a number of television and radio stations and several newspapers.What concept does this type of ownership reflect?

Accepted Answer

A) media bias 
B) horizontal integration 
C) vertical integration 
D) media regulation 
A) media bias 
B) horizontal integration 
C) vertical integration 
D) media regulation

Question 4

Wanda lives in Canada and feels passionately that Canadian culture is in danger of being overwhelmed by American cultural values as imported via mass media.What is Wanda worried about?

Accepted Answer

A) cultural diffusion 
B) media imperialism 
C) cultural convergence 
D) media conglomeration 
A) cultural diffusion 
B) media imperialism 
C) cultural convergence 
D) media conglomeration

Question 5

Why is it possible that the human mind and the human body are extensions of mass media?

Accepted Answer

A) because many people are heavily influenced by the media they consume 
B) because many people have increasing access to "virtual" technologies 
C) because humans are creating technologies that may soon yield the first cyborgs 
D) because most humans are now connected through the World Wide Web 
A) because many people are heavily influenced by the media they consume 
B) because many people have increasing access to "virtual" technologies 
C) because humans are creating technologies that may soon yield the first cyborgs 
D) because most humans are now connected through the World Wide Web

Question 6

What does the film Redacted (2007) suggest regarding war and social media?

Accepted Answer

A) that social media have no place in armed conflict 
B) that social media may present challenges to official interpretations of war 
C) that social media may present multiple stories, thereby endangering the lives of soldiers 
D) that social media can create enormous support for armed conflicts 
A) that social media have no place in armed conflict 
B) that social media may present challenges to official interpretations of war 
C) that social media may present multiple stories, thereby endangering the lives of soldiers 
D) that social media can create enormous support for armed conflicts

Question 7

When the first smartphone was released, Tiffany was ten years old.Approximately what age is she today?

Accepted Answer

A) 10-19 
B) 20-29 
C) 30-39 
D) 40-49 
A) 10-19 
B) 20-29 
C) 30-39 
D) 40-49

Question 8

Robert believes that mass media perform many functions that make social order possible.Which theory do his ideas reflect?

Accepted Answer

A) functionalism 
B) conflict theory 
C) symbolic interactionism 
D) postmodernism 
A) functionalism 
B) conflict theory 
C) symbolic interactionism 
D) postmodernism

Question 9

When opinion leaders evaluate media messages, this is an example of step 1 in the two-step flow of communication.

Accepted Answer

A) True 
 B)False

Question 10

Chelsea wears clearly labelled brand-name clothing and makes sure that everyone is aware that she owns an iPhone, a PVR, and a Toyota Yaris.What does her behaviour illustrate?

Accepted Answer

A) individualism 
B) corporatism 
C) consumerism 
D) narcissism 
A) individualism 
B) corporatism 
C) consumerism 
D) narcissism

Question 11

Which of the following theories focuses on the importance of media as a stress reliever in ways that maintain the social order?

Accepted Answer

A) feminist theory 
B) conflict theory 
C) symbolic interactionism 
D) functionalism 
A) feminist theory 
B) conflict theory 
C) symbolic interactionism 
D) functionalism

Question 12

Xavier is angry that most of the content available on the Internet is from a single source and, through various media sources, he urges people to create their own Web content.What is Xavier fighting against?

Accepted Answer

A) media diffusion 
B) media imperialism 
C) media convergence 
D) media conglomeration 
A) media diffusion 
B) media imperialism 
C) media convergence 
D) media conglomeration

Question 13

What do we call the practice of a single company controlling more and more production in a particular industry?

Accepted Answer

A) horizontal integration 
B) vertical integration 
C) socioeconomic integration 
D) productive integration 
A) horizontal integration 
B) vertical integration 
C) socioeconomic integration 
D) productive integration

Question 14

Award-winning author Saul Bellow (1964) stated that "a scandal [is] after all a sort of service to the community." Which of the following ideas does this statement reflect?

Accepted Answer

A) Scandals provide good entertainment value. 
B) Scandals demonstrate which behaviours fall within and outside acceptable boundaries. 
C) Scandals are enjoyed by people of all classes and therefore bring people together. 
D) Scandals socialize children by providing role models and showing them how to act. 
A) Scandals provide good entertainment value. 
B) Scandals demonstrate which behaviours fall within and outside acceptable boundaries. 
C) Scandals are enjoyed by people of all classes and therefore bring people together. 
D) Scandals socialize children by providing role models and showing them how to act.

Question 15

Explain how viewers or audience members influence mass media.

Accepted Answer

Viewers or audience members have a signi

Question 16

What are mass media?

Accepted Answer

Mass media refers to a diverse array of

Question 17

According to functionalists, what are the four functions of the mass media?

Accepted Answer

According to functionalists, a perspecti

Question 18

Outline the changing characteristics of media ownership in Canada.

Accepted Answer

The changing characteristics of media ow

Question 19

Outline the historical development of mass media.

Accepted Answer

The historical development of mass media

Question 20

Marion generally watches television for an hour or two per day to unwind after long days at work on her computer, surfing the Internet.What is she engaged with in these activities?

Accepted Answer

A) mass communication 
B) mass media 
C) mass interaction 
D) mass behaviour 
A) mass communication 
B) mass media 
C) mass interaction 
D) mass behaviour

Exam 18: Mass Media and Mass Communication

What do we learn about the influence of the mass media through popular films and television?

As societies like Canada become larger and more complex, older methods of communication become less feasible.According to the textbook, what does this process lead to?

ABC Communications Inc.owns a number of television and radio stations and several newspapers.What concept does this type of ownership reflect?

Wanda lives in Canada and feels passionately that Canadian culture is in danger of being overwhelmed by American cultural values as imported via mass media.What is Wanda worried about?

Why is it possible that the human mind and the human body are extensions of mass media?

What does the film Redacted (2007) suggest regarding war and social media?

When the first smartphone was released, Tiffany was ten years old.Approximately what age is she today?

Robert believes that mass media perform many functions that make social order possible.Which theory do his ideas reflect?

When opinion leaders evaluate media messages, this is an example of step 1 in the two-step flow of communication.

Chelsea wears clearly labelled brand-name clothing and makes sure that everyone is aware that she owns an iPhone, a PVR, and a Toyota Yaris.What does her behaviour illustrate?

Which of the following theories focuses on the importance of media as a stress reliever in ways that maintain the social order?

Xavier is angry that most of the content available on the Internet is from a single source and, through various media sources, he urges people to create their own Web content.What is Xavier fighting against?

What do we call the practice of a single company controlling more and more production in a particular industry?

Award-winning author Saul Bellow (1964) stated that "a scandal [is] after all a sort of service to the community." Which of the following ideas does this statement reflect?

Explain how viewers or audience members influence mass media.

What are mass media?

According to functionalists, what are the four functions of the mass media?

Outline the changing characteristics of media ownership in Canada.

Outline the historical development of mass media.

Marion generally watches television for an hour or two per day to unwind after long days at work on her computer, surfing the Internet.What is she engaged with in these activities?

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