Exam 18: Mass Media and Mass Communication

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Daytime television programs often show people behaving badly and audience reactions to this behaviour.Besides entertaining people, what important function do these shows fulfill?

(Multiple Choice)
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Chrissy carefully monitors what her three-year-old daughter is watching on television, ensuring that she is only watching non-violent shows that teach important values like sharing, cooperation, acceptance of diversity, and so on.What function of media is Chrissy engaging?

(Multiple Choice)
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How do mass media produce economic inequality?

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Jimmy now remotely programs his home PVR from work using a downloaded "app." What enables him to do this?

(Multiple Choice)
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Which theorist said that mass media are extensions of the human body and human mind?

(Multiple Choice)
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Habir argues passionately that media consumers are not cultural dopes or passive robots.Which theoretical perspective on mass media are his views in line with?

(Multiple Choice)
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It is only when the mass media deal with news stories that touch on less central values that one may witness a diversity of media opinion.

(True/False)
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Research shows that people tend to use social media to replace telephone and face-to-face communication.

(True/False)
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What do we call the practice of a single corporation owning businesses that operate in different commercial sectors?

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Outline interpretive approaches to mass media.

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Many forms of mass media provide people with pleasure, relaxation, and short-term escape from their problems and worries.What function of media does this reflect?

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Why are access to the Internet and Internet content important issues in global and national perspectives?

(Essay)
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Approximately what percentage of their time do Canadians spend interacting with various media today?

(Multiple Choice)
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Which perspective on mass media suggests that humans actively filter, interpret, resist, and sometimes reject media messages, according to their own interests and values?

(Multiple Choice)
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When the cellphone was invented, Josh was ten years old.Approximately what age is he today?

(Multiple Choice)
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What do we call print, radio, television, and other communication technologies?

(Multiple Choice)
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What is cultural imperialism? Illustrate your answer.

(Essay)
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Compare and contrast functionalist and conflict theories on media effects.

(Essay)
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According to cultural studies experts, people are passive consumers of media.

(True/False)
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Which of the following theoretical approaches advocates a two-step model of communication?

(Multiple Choice)
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