Exam 9: Business Intelligence Systems

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Data warehouses do not include data that is purchased from outside sources.

(True/False)
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Operational data is structured for fast and reliable transaction processing.

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________ includes a query language titled Pig.

(Multiple Choice)
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OLAP stands for ________.

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Jackson Steel Inc. has four major customers. Based on the following RFM scores of these customers, the sales team at Jackson's should attempt to up-sell more expensive steel to ________.

(Multiple Choice)
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A sales report that is current at the time the user accessed it on a Web server is an example of a(n)________.

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________ requires the user to request business intelligence (BI)results.

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Knowledge management was done only after the advent of social media.

(True/False)
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________ refers to the source, format, assumptions and constraints, and other facts about the data.

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What are the common problems with using operational data?

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A drawback associated with OLAP reports is their inability to let users drill down into the data.

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BI servers use ________ to determine what results to send to which users and on which schedule.

(Multiple Choice)
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Which of the following techniques determine sales patterns?

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What is OLAP? Explain its features.

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Which of the following observations concerning expert systems is true?

(Multiple Choice)
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Which of the following is a characteristic of decision trees?

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A ________ takes data from the data manufacturers, cleans and processes the data, and locates the data on the shelves.

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Samuel, a researcher, deduces that single women between the ages of 25 and 30, who usually live in the suburbs and make thrifty purchases, prefer a particular brand of washing machines. In this case, Samuel uses ________ to understand customer behavior.

(Multiple Choice)
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Which of the following is a characteristic of BigData?

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Differentiate between unsupervised and supervised data mining.

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