Exam 9: Business Intelligence Systems

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Judy is analyzing weekly sales transactions at a supermarket. She finds that the support value for bed sheets and pillow covers is 0.9. Given this information, which of the following statements is true?

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Which of the following is a fundamental category of business intelligence (BI)analysis?

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Explain the concept of RFM analysis.

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Which of the following is a basic operation used by reporting applications to produce business intelligence?

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Cluster analysis is used to identify groups of entities that have similar characteristics.

(True/False)
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________ is defined as information containing patterns, relationships, and trends of various forms of data.

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What is the objective of performing a market-basket analysis?

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The viewer of an OLAP report can change its format. Which term implies this capability?

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U.S. Steel Corp. is a well-known steel manufacturing company. SAMCROW, one of the customers of U.S. Steel Corp. holds an RFM score of 111. Which of the following characteristics relates SAMCROW with its RFM score?

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Expert systems are rule-based systems that encode human knowledge in the form of If/Then rules.

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Business intelligence (BI)systems have four standard components called hardware, software, data, and procedures.

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Name and describe the three primary activities in the business intelligence (BI)process.

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Explain the difference between static and dynamic reports.

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What is a reporting application? Name five basic reporting operations.

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Which of the following statements is true about unsupervised data mining?

(Multiple Choice)
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Opezim Plastics has been supplying raw materials to JM Toys for five years. JM Toys has an RFM score of 545. With reference to the score, how should the sales team at Opezim respond to JM Toys?

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Hadoop is an open-source program supported by the Apache Foundation that implements MapReduce on potentially thousands of computers.

(True/False)
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Push publishing delivers business intelligence ________.

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It is better to have data with too coarse a granularity than too fine.

(True/False)
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Explain knowledge management and its primary benefits.

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