Question 1

In ________, statistical techniques can identify groups of entities that have similar characteristics.

Accepted Answer

A) regression analysis 
B) cluster analysis 
C) supervised data mining 
D) neural networks 
A) regression analysis 
B) cluster analysis 
C) supervised data mining 
D) neural networks

Question 2

A ________ is a hierarchical arrangement of criteria that predict a classification or a value.

Accepted Answer

A) value chain 
B) cluster analysis 
C) decision tree 
D) neural network 
A) value chain 
B) cluster analysis 
C) decision tree 
D) neural network

Question 3

Regression analysis measures the effect of a set of variables on another variable.

Accepted Answer

A) True 
 B)False

Question 4

Ajax Inc. is one of the customers of a well-known linen manufacturing company. Ajax has not ordered linen in some time, but when it did order in the past it ordered frequently, and its orders were of the highest monetary value. Under the given circumstances, Ajax is most likely to have an RFM score of ________.

Accepted Answer

A) 155 
B) 511 
C) 555 
D) 151 
A) 155 
B) 511 
C) 555 
D) 151

Question 5

Neural networks are popular unsupervised data mining techniques used to predict values and make classifications.

Accepted Answer

A) True 
 B)False

Question 6

The remarkable characteristic of OLAP reports is that they are ________, as they are online and the viewer of the report can change their format.

Accepted Answer

A) accurate 
B) informal 
C) specific 
D) dynamic 
A) accurate 
B) informal 
C) specific 
D) dynamic

Question 7

OLAP provides the ability to sum, count, average, and perform other simple arithmetic operations on groups of data.

Accepted Answer

A) True 
 B)False

Question 8

________ is the application of social media and related applications for the management and delivery of organizational knowledge resources.

Accepted Answer

A) Business intelligence server management 
B) Hyper-social knowledge management 
C) Knowledge management protocol 
D) Online analytical processing 
A) Business intelligence server management 
B) Hyper-social knowledge management 
C) Knowledge management protocol 
D) Online analytical processing

Question 9

Which of the following phenomena states that the more attributes there are, the easier it is to build a model that fits the sample data?

Accepted Answer

A) attribute paradox 
B) curse of dimensionality 
C) uncertainty principle 
D) economies of scale 
A) attribute paradox 
B) curse of dimensionality 
C) uncertainty principle 
D) economies of scale

Question 10

In marketing transactions, the fact that customers who buy product X also buy product Y creates a ________ opportunity. That is, "If they're buying X, sell them Y" or "If they're buying Y, sell them X."

Accepted Answer

A) cross-selling 
B) value added selling 
C) break-even 
D) double-sales 
A) cross-selling 
B) value added selling 
C) break-even 
D) double-sales

Question 11

A data ________ is a data collection, smaller than the data warehouse that addresses the needs of a particular department or functional area of the business.

Accepted Answer

A) mart 
B) mine 
C) cube 
D) model 
A) mart 
B) mine 
C) cube 
D) model

Question 12

In ________, data miners develop a model prior to the analysis and apply statistical techniques to data to estimate parameters of the model.

Accepted Answer

A) cluster analysis 
B) unsupervised data mining 
C) supervised data mining 
D) click streaming 
A) cluster analysis 
B) unsupervised data mining 
C) supervised data mining 
D) click streaming

Question 13

Which of the following terms is used as a synonym for data mining?

Accepted Answer

A) regression analysis 
B) data warehousing 
C) knowledge discovery in databases (KD
D)  
D) parallel processing in databases (PP
D)  
A) regression analysis 
B) data warehousing 
C) knowledge discovery in databases (KD
D)  
D) parallel processing in databases (PP
D)

Question 14

Which of the following statements is true about data marts?

Accepted Answer

A) A data mart is like a distributor in a supply chain, while a data warehouse can be compared to a retail store. 
B) Data mart users possess the data management expertise that data warehouse employees have. 
C) Data marts address the needs of a particular department or functional area of a business. 
D) Data marts are larger than data warehouses. 
A) A data mart is like a distributor in a supply chain, while a data warehouse can be compared to a retail store. 
B) Data mart users possess the data management expertise that data warehouse employees have. 
C) Data marts address the needs of a particular department or functional area of a business. 
D) Data marts are larger than data warehouses.

Question 15

A business intelligence (BI)server extends alert/RSS functionality to support user subscriptions.

Accepted Answer

A) True 
 B)False

Question 16

What are MapReduce and Hadoop?

Accepted Answer

MapReduce is a technique for harnessing

Question 17

________ is the process of creating value from intellectual capital and sharing that knowledge with employees, managers, suppliers, customers, and others who need it.

Accepted Answer

A) Intellectual property protection 
B) Knowledge management 
C) Business process reengineering 
D) Repository management 
A) Intellectual property protection 
B) Knowledge management 
C) Business process reengineering 
D) Repository management

Question 18

Knowledge management (KM)benefits organizations because it ________.

Accepted Answer

A) allows distributors to work within the company premises 
B) allows suppliers to work according to the organizational policies 
C) enables employees to solve problems and rectify mistakes later 
D) improves process quality and increases team strength 
A) allows distributors to work within the company premises 
B) allows suppliers to work according to the organizational policies 
C) enables employees to solve problems and rectify mistakes later 
D) improves process quality and increases team strength

Question 19

In an unsupervised data mining technique, analysts do not create a model or hypothesis before running the analysis.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following observations about RFM and OLAP reports is true?

Accepted Answer

A) RFM reports are more generic than OLAP reports. 
B) OLAP reports are more dynamic than RFM reports. 
C) RFM reports have measures and dimensions. 
D) RFM reports can drill down into the data to a greater extent than OLAP reports. 
A) RFM reports are more generic than OLAP reports. 
B) OLAP reports are more dynamic than RFM reports. 
C) RFM reports have measures and dimensions. 
D) RFM reports can drill down into the data to a greater extent than OLAP reports.

In ________, statistical techniques can identify groups of entities that have similar characteristics.

A ________ is a hierarchical arrangement of criteria that predict a classification or a value.

Regression analysis measures the effect of a set of variables on another variable.

Neural networks are popular unsupervised data mining techniques used to predict values and make classifications.

The remarkable characteristic of OLAP reports is that they are ________, as they are online and the viewer of the report can change their format.

OLAP provides the ability to sum, count, average, and perform other simple arithmetic operations on groups of data.

________ is the application of social media and related applications for the management and delivery of organizational knowledge resources.

Which of the following phenomena states that the more attributes there are, the easier it is to build a model that fits the sample data?

In marketing transactions, the fact that customers who buy product X also buy product Y creates a ________ opportunity. That is, "If they're buying X, sell them Y" or "If they're buying Y, sell them X."

A data ________ is a data collection, smaller than the data warehouse that addresses the needs of a particular department or functional area of the business.

In ________, data miners develop a model prior to the analysis and apply statistical techniques to data to estimate parameters of the model.

Which of the following terms is used as a synonym for data mining?

Which of the following statements is true about data marts?

A business intelligence (BI)server extends alert/RSS functionality to support user subscriptions.

What are MapReduce and Hadoop?

________ is the process of creating value from intellectual capital and sharing that knowledge with employees, managers, suppliers, customers, and others who need it.

Knowledge management (KM)benefits organizations because it ________.

In an unsupervised data mining technique, analysts do not create a model or hypothesis before running the analysis.

Which of the following observations about RFM and OLAP reports is true?

The Importance of Mis

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Exam 9: Business Intelligence Systems

In ________, statistical techniques can identify groups of entities that have similar characteristics.

A ________ is a hierarchical arrangement of criteria that predict a classification or a value.

Regression analysis measures the effect of a set of variables on another variable.

Neural networks are popular unsupervised data mining techniques used to predict values and make classifications.

The remarkable characteristic of OLAP reports is that they are ________, as they are online and the viewer of the report can change their format.

OLAP provides the ability to sum, count, average, and perform other simple arithmetic operations on groups of data.

________ is the application of social media and related applications for the management and delivery of organizational knowledge resources.

Which of the following phenomena states that the more attributes there are, the easier it is to build a model that fits the sample data?

In marketing transactions, the fact that customers who buy product X also buy product Y creates a ________ opportunity. That is, "If they're buying X, sell them Y" or "If they're buying Y, sell them X."

A data ________ is a data collection, smaller than the data warehouse that addresses the needs of a particular department or functional area of the business.

In ________, data miners develop a model prior to the analysis and apply statistical techniques to data to estimate parameters of the model.

Which of the following terms is used as a synonym for data mining?

Which of the following statements is true about data marts?

A business intelligence (BI)server extends alert/RSS functionality to support user subscriptions.

What are MapReduce and Hadoop?

________ is the process of creating value from intellectual capital and sharing that knowledge with employees, managers, suppliers, customers, and others who need it.

Knowledge management (KM)benefits organizations because it ________.

In an unsupervised data mining technique, analysts do not create a model or hypothesis before running the analysis.

Which of the following observations about RFM and OLAP reports is true?

The Importance of Mis

Collaboration Information Systems

Strategy and Information Systems

Hardware, Software, and Mobile Systems

Database Processing

The Cloud

Processes, Organizations, and Information Systems

Social Media Information Systems

Information Systems Security

Information Systems Management

Information Systems Development

Filters